Two-Unit Storefront
For Sale
$300,000
309 4th St S, La Crosse, WI 54601
Two open-concept commercial suites occupy a downtown building on a primary city thoroughfare.
Property Size2,400 SF
Days on Market62
Property Features for 309 4th St S
General Information
Standard status
Active
Size
2,400 SF
Property subtype
Commercial
Zoning
COM
Additional Details
Traffic Count
12,000 vehicles/day
Taxes and HOA fees
Annual Taxes
$3,145
Building Details
Building Size
2,400 SF
Year Built
1998
Listing Agency:
eXp Realty LLC
(608) 385-5548
Listed By:
Josh Neumann
(608) 385-5548
Source:
Therealtycompanyllc
Added: Jun 23
Changed: Aug 22
Last Checked: Aug 22 at 1:39PM
Displayed information is deemed reliable but is not guaranteed and should be independently verified. All listing content including descriptions, pricing, images are the copyrighted material of eXp Realty LLC
Investment Insights
Based on property information with market context.
This storefront property consists of two combined condominium suites, each measuring roughly 1,200 square feet. Both spaces are currently configured with open layouts, providing a flexible interior arrangement for commercial occupancy. An additional adjoining unit is also available, expanding the configuration options for an owner or occupant.
The property is located at 309 4th St S in downtown La Crosse, positioned along a main thoroughfare with approximately 12,000 vehicle impressions per day. Built in 1998, the building carries COM zoning. The two-suite layout and potential to add the adjacent unit create a range of physically supported configurations within the existing commercial property.
The property is located at 309 4th St S in downtown La Crosse, positioned along a main thoroughfare with approximately 12,000 vehicle impressions per day. Built in 1998, the building carries COM zoning. The two-suite layout and potential to add the adjacent unit create a range of physically supported configurations within the existing commercial property.
Key Highlights
- Two combined storefront condominium suites
- Each suite is roughly 1200 sqft
- Open‑concept interior layouts
Financial Insights
Estimated NOI and Cap Rate
NOI = area × lease_rate × (100 − vacancy) / 100 × (1 − expense_ratio). Net Operating Income — what the owner takes home each year before mortgage payments and income tax. Effective rent (asking rent minus vacancy losses) minus operating costs (taxes, insurance, maintenance, management).
NOI / Yr
$24,142
Cap rate = NOI / list price × 100. Capitalization rate — annual return on a fully cash purchase, before financing. NOI divided by price. Higher means more income per dollar invested, but usually also more risk or older condition. 5–8% is typical for stabilized commercial property; double digits often signal distressed deals.
Cap Rate
8.05%
Suggested Prices Based on Cap Rates
Cap rates vary significantly by property type, market, and asset quality.
Typical U.S. stable-market ranges:
Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+)
Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand)
Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically)
Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher)
Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk)
Self-Storage — 5.5% to 7.5%
Medical Office — 6.0% to 7.5%
Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term
Rules of thumb:
Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%).
Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C.
Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI.
Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$482,840
$482.8K
Cap Rate 7%
$344,886
$344.9K
Cap Rate 9%
$268,244
$268.2K
Market Conditions
NOI Build-Up for 2,400 SF
Vacancy — income lost from leasable area expected to sit empty during the year, subtracted from gross rent.
EGI (Effective Gross Income) — gross rent minus vacancy losses, the realistic income before paying operating costs.
OpEx (Operating Expenses) — recurring costs to operate the property (property tax, insurance, utilities, maintenance, management); excludes financing and capital improvements.
NOI (Net Operating Income) — income a property generates after operating costs but before financing and taxes.
Gross rent
$36.0K $15.00/SF
− Vacancy
−$1.5K −$0.63/SF
EGI
$34.5K $14.37/SF
− OpEx
−$10.3K −$4.31/SF
NOI
$24.1K $10.06/SF
Area
La Crosse County, WI
Vacancy
4.20%
Lease Rate
$15.00 /SF/Yr
Expense Ratio
30.00%
Simulate Cap Rate and NOI
Suggested Prices Based on Cap Rates
Cap rates vary significantly by property type, market, and asset quality.
Typical U.S. stable-market ranges:
Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+)
Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand)
Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically)
Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher)
Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk)
Self-Storage — 5.5% to 7.5%
Medical Office — 6.0% to 7.5%
Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term
Rules of thumb:
Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%).
Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C.
Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI.
Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$482,840
Cap Rate 7%
$344,886
Cap Rate 9%
$268,244
Alternative Uses
Best Use
Retail
$344.9K
$301.8K – $402.4K
NOI $24,142 @ 7.0% cap · market cap 8.05%
Second Best
—
—
no second resolved use
Theoretical Best
Specialty Retail
$524.9K
$459.3K – $612.4K
NOI $36,742 @ 7.0% cap · market cap 12.25%
Zoning and permitted uses should be independently verified with authorities.
Property Analytics
Property Profile
Current Use
Lease Details
12,000 VPD
Traffic count
Location Intelligence
Trade Area within ½ mile
2,520
Businesses Nearby
70k
Monthly Visits Nearby
Under-served
Demand for This Use
Explore this area
Business Placement
Foot Traffic Nearby
Shops & Services 50%
Dining 27%
Hotels & Casinos 23%
Kwik Trip
Shops & Services
24,826 visits/mo
0.2 miles
Qdoba Mexican Grill
Dining
7,110 visits/mo
0.1 miles
Home2 Suites by Hilton La Crosse
Hotels & Casinos
6,354 visits/mo
0.2 miles
Burger King
Dining
5,025 visits/mo
0.4 miles
SUBWAY
Dining
4,352 visits/mo
0.2 miles
Demographics for 54601, WI
51,090
Population
22,652
Households
2.3
Avg Household Size
32
Median Age
40%
College-Educated
96%
High-School Grad
75.4 sq mi
ZIP Area
678
Density / Sq Mi
$60,078
Median Household Income
$31,143
Median Earnings
$998
Median Rent
$220,200
Median Home Value
Market
Vacancy Rate% for Retail in Midwest region
Questions? Ask Rey
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Frequently Asked Questions
What type of property is this?
Storefront property - Two open-concept commercial suites occupy a downtown building on a primary city thoroughfare.
Where is this storefront property located?
The property is located at 309 4th St S La Crosse, WI.
What is the asking price?
The asking price for this property is $300,000.
What are key features of this property?
This property features: Two combined storefront condominium suites; Each suite is roughly 1200 sqft; Open‑concept interior layouts
