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Tavern Building with Additional Bar
For Sale
$550,000

318 Pearl St, La Crosse, WI 54601

N, La Crosse, WI

Property Size2,600 SF
Lot Size0.30 Acres
Price / SF$211.54
Days on Market142

Property Features for 318 Pearl St

General Information

Property type Commercial Sale
Property subtype Other
Zoning Commercial
Directions Take 4th Street North from Cass, left on Pearl
Standard status Active
APN 017020032050
Size 2,600 SF
Lot size 0.30 Acres

Taxes and HOA fees

Tax Year 2025
Tax Annual Amount 6645

Building Details

Year built 1950
Architectural style Other
Listing Agency: Gerrard-Hoeschler, REALTORS
Listed By: Brian McCarty · License #80000-94
Added: Jun 11 Changed: Oct 16 Last Checked: Oct 30 at 1:06AM
MLS# 1966885

Copyright © 2026 Metro MLS. All rights reserved. All information provided by the listing agent/broker is deemed reliable but is not guaranteed and should be independently verified.

Rey
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Review the available facts, identify missing information and prepare questions for the agent.

Investment Insights

Based on property information with market context.

This 2,600-square-foot tavern property occupies a 0.3-acre parcel at 318 Pearl St. in downtown La Crosse. Built in 1950, the building is currently operating as a bar and includes an additional bar area on the upper level.

The upper level was remodeled in the mid-2000s after conversion from an apartment. The property is positioned among downtown retail shops and restaurants, with foot traffic serving the surrounding commercial area. Commercial zoning is in place, and the sale includes a transferable liquor license.

Key Highlights

  • 2,600‑square‑foot tavern property on a 0.3‑acre parcel
  • Additional upper‑level bar area created through a mid‑2000s remodel
  • Transferable liquor license included with the property

Financial Insights

Estimated NOI and Cap Rate

NOI / Yr
$39,803
Cap Rate
7.24%
Suggested Prices Based on Cap Rates
Cap Rate 5%
$796,060 $796.1K
Cap Rate 7%
$568,614 $568.6K
Cap Rate 9%
$442,256 $442.3K
Market Conditions
NOI Build-Up for 2,600 SF
Gross rent
$56.2K $21.60/SF
− Vacancy
−$3.1K −$1.19/SF
EGI
$53.1K $20.41/SF
− OpEx
−$13.3K −$5.10/SF
NOI
$39.8K $15.31/SF
Area
La Crosse County, WI
Vacancy
5.50%
Lease Rate
$21.60 /SF/Yr
Expense Ratio
25.00%
Simulate Cap Rate and NOI
Suggested Prices Based on Cap Rates
Cap Rate 5%
$796,060
Cap Rate 7%
$568,614
Cap Rate 9%
$442,256

Alternative Uses

Best Use
Specialty Retail
$568.6K
$497.5K – $663.4K (±1% cap)
NOI $39,803 @ 7.0% cap · market cap 7.24%
Second Best
Retail
$373.6K
$326.9K – $435.9K (±1% cap)
NOI $26,153 @ 7.0% cap · market cap 4.76%
Theoretical Best
—
—
same as Best Use
Zoning and permitted uses should be independently verified with authorities. How Realmo checks its estimates

Property Analytics

Who owns this building? See the owner, sales and loan history
Open Analytics

Current Use

Thrunie’s Bar & Pub

Suggested Use

Top Pick HVAC Service (Bike/Boat/Book/etc) Store Storage Facility Locksmith Tanning Salon Catering Service

Score = modeled unmet demand for each use within ~1 mi (higher = bigger opportunity). Zoning and permitted uses should be independently verified with local authorities.

Lease Details

Yes
Liquor license

Location Intelligence

Trade Area within ½ mile

2,075
Businesses Nearby
70k
Monthly Visits Nearby
Well-served
Demand for This Use

Foot Traffic Nearby

Shops & Services 50% Dining 27% Hotels & Casinos 23%
Kwik Trip Shops & Services
24,826 visits/mo 0.3 miles
Qdoba Mexican Grill Dining
7,110 visits/mo 0.1 miles
Home2 Suites by Hilton La Crosse Hotels & Casinos
6,354 visits/mo 0.1 miles
Burger King Dining
5,025 visits/mo 0.4 miles
SUBWAY Dining
4,352 visits/mo 0.0 miles

Demographics for 54601, WI

51,090
Population
22,652
Households
2.3
Avg Household Size
32
Median Age
40%
College-Educated
96%
High-School Grad
75.4 sq mi
ZIP Area
678
Density / Sq Mi
$60,078
Median Household Income
$31,143
Median Earnings
$998
Median Rent
$220,200
Median Home Value
Check the figures for this property Cap Rate, Value Estimation, Potential NOI and more
View Realmo Analytics

Market

Vacancy Rate% for Retail in Midwest region

8% 2020
7.3% 2021
6.5% 2022
6% 2023
5.7% 2024
6.3% 2025

Similar Off Market Nearby

  • Mr Stix — 948 Jackson St, La Crosse, WI 54601
  • Tailgators LLP — 1019 10th St, La Crosse, WI 54601
  • Pla-Mor Lanes — 807 4th St S, La Crosse, WI 54601
  • Earl's Grocery & Saloon — 401 3rd St S, La Crosse, WI 54601
  • La Cave — 410 Cass St, La Crosse, WI 54601

Frequently Asked Questions

What type of property is this?
Bar & Pub - The property includes commercial zoning and a transferable liquor license.
Where is this bar & pub located?
The property is located at 318 Pearl St La Crosse, WI.
What is the asking price?
The asking price for this property is $550,000.
What are key features of this property?
This property features: 2,600‑square‑foot tavern property on a 0.3‑acre parcel; Additional upper‑level bar area created through a mid‑2000s remodel; Transferable liquor license included with the property
Research This Page with AI

Rey answers here. ChatGPT, Grok and Claude get the same data packet.

Includes: Price & PSF · Cap rate · Location · Zoning

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