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318 Pearl St, La Crosse, WI, 54601
Tavern with Transferable Liquor License

318 Pearl St La Crosse, WI 54601

For Sale
$599,000

COMMERCIAL - La Crosse, WI

Property Size2,600 SF
Lot Size0.30 Acres
Price / SF$230.38
Days on Market48

Property Features for 318 Pearl St

General Information

Property type Commercial Sale
Property subtype Other
Zoning Commercial
Standard status Active
APN 017020032050
Size 2,600 SF
Lot size 0.30 Acres

Taxes and HOA fees

Tax Year 2025
Tax Annual Amount 6645

Building Details

Year built 1950
Architectural style Other
Listing Agency: Gerrard-Hoeschler, REALTORS
Listed By: Brian McCarty · License #80000-94
Added: Jun 11 Changed: Jul 9 Last Checked: Jul 28 at 4:06AM
MLS# 1966885

Copyright © 2026 Metro MLS. All rights reserved. All information provided by the listing agent/broker is deemed reliable but is not guaranteed and should be independently verified.

Investment Insights

Based on property information with market context.

This commercial property is currently operating as a tavern and includes a fully remodeled interior. In the mid-2000s, the upstairs apartment was converted into an additional bar area, creating a multi-level setup suited to hospitality use.

Located in the heart of downtown La Crosse on historic Pearl Street, the property sits in a high foot-traffic area surrounded by other retail shops and restaurants. The overall lot size is listed at 0.3 acres, and the property size is listed at 2,600 square feet.

For buyers or operators looking to open or expand a bar or related restaurant concept, the existing tavern buildout and the added upstairs bar area provide an operational starting point. The property also comes with a transferrable liquor license, which can be a key consideration for qualified applicants. With its commercial zoning and established use, the space may support a range of hospitality-oriented businesses within the framework of applicable licensing and local requirements.

Key Highlights

  • Commercial property built in 1950 in Downtown La Crosse on historic Pearl Street
  • Currently operating as a tavern with potential for a wide variety of uses
  • Mid‑2000s complete remodel, including converting the upstairs apartment to an additional bar area

Financial Insights For Specialty Retail

Simulate Cap Rate and NOI

NOI Build-Up
Vacancy
income lost from leasable area expected to sit empty during the year — subtracted from gross rent.
EGI (Effective Gross Income)
gross rent minus vacancy losses — the realistic income before paying operating costs.
OpEx (Operating Expenses)
recurring costs to operate the property (property tax, insurance, utilities, maintenance, management) — excludes financing and capital improvements.
NOI (Net Operating Income)
income a property generates after operating costs but before financing and taxes.

Component $ $/SF
Gross rent $56.2k $21.60
− Vacancy −$3.1k −$1.19
EGI $53.1k $20.41
− OpEx −$13.3k −$5.10
NOI $39.8k $15.31
2,600 SF · lease $21.60/SF/yr · vacancy 5.50% · expense 25.00%

Alternative Uses

Best Use
Specialty Retail
$568.6K
$497.5K – $663.4K (±1% cap)
NOI $39,803 @ 7.0% cap · market cap 6.64%
Second Best
—
—
no second resolved use
Theoretical Best
—
—
same as Best Use
Zoning and permitted uses should be independently verified with authorities.

Property Analytics

Property Profile Location Intelligence

Current Use

Thrunie’s Bar & Pub

Suggested Use

Top Pick HVAC Service (Bike/Boat/Book/etc) Store Storage Facility Locksmith Tanning Salon Catering Service

Zoning and permitted uses should be independently verified with authorities.

Similar Off Market Nearby

  • La Cave — 410 Cass St, La Crosse, WI 54601
  • Tailgators LLP — 1019 10th St, La Crosse, WI 54601
  • Mr Stix — 948 Jackson St, La Crosse, WI 54601
  • Earl's Grocery & Saloon — 401 3rd St S, La Crosse, WI 54601
  • Pla-Mor Lanes — 807 4th St S, La Crosse, WI 54601

Frequently Asked Questions

What type of property is this?
Bar & Pub - Fully remodeled bar and tavern operation in a high-foot-traffic downtown setting, offered with an assumable liquor license.
Where is this bar & pub located?
The property is located at 318 Pearl St La Crosse, WI.
What is the asking price?
The asking price for this property is $599,000.
What are key features of this property?
This property features: Commercial property built in 1950 in Downtown La Crosse on historic Pearl Street; Currently operating as a tavern with potential for a wide variety of uses; Mid‑2000s complete remodel, including converting the upstairs apartment to an additional bar area
More about this property
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