Realmo Privacy Policy

Realmo is a product and service operated by Property Experts Inc., a Delaware corporation ("Realmo," "we," "us," or "our").

Property Experts Inc. (d/b/a Realmo) is the entity responsible for the collection, use, and processing of Personal Information described in this Privacy Policy and acts as the "business" (under U.S. privacy laws) or "data controller" (where applicable).

This Privacy Policy describes how we collect, use, disclose, and otherwise process Personal Information in connection with our website (the "Site") and services (the "Services").

By using the Services, you acknowledge that your Personal Information will be handled as described in this Privacy Policy. Your use of the Services is also subject to our Terms of Use.

Important Notice: This Privacy Policy is provided for transparency and informational purposes and does not create contractual obligations beyond those required under applicable law.

"Personal Information" means information that identifies, relates to, describes, or could reasonably be linked to an individual or household.

It does not include:

• De-identified or aggregated information
• Public records lawfully obtained
• Information exempt under applicable laws

A. Information Collected Automatically

We automatically collect information such as:

• IP address, browser type, and device identifiers
• Pages viewed, searches performed, listings interacted with
• Referring and exit URLs
• Access times and session activity
• Mouse movements, clicks, scrolling behavior, and interaction timing
• Form inputs (including partially completed forms)
• Approximate or precise geolocation (where permitted)

Monitoring Disclosure:
We may use analytics, session replay, and similar technologies to record and analyze your interactions with the Services.

B. Registered Users

To access certain features (including MLS listings), we may collect:

• Name and email address
• Account credentials
• Information received from third-party login providers (e.g., Google)

Your password is encrypted and must be kept confidential.

C. Communications Data

We collect information when you:

• Contact customer support
• Subscribe to communications
• Engage with us via phone, email, or messaging

Calls may be recorded for quality assurance where permitted.

D. Marketing and Engagement Data

We may collect data when you:

• Subscribe to newsletters
• Sign up for alerts
• Participate in promotions or surveys

E. Third-Party and Public Sources

We may collect information from:

• Public property records
• Brokers, partners, and data providers
• Advertising and analytics providers

F. AI and Automated Processing

We use artificial intelligence and machine learning systems to:

• Analyze user behavior and preferences
• Generate property insights and recommendations
• Predict investment interest or intent
• Personalize content and deal discovery

These systems generate probabilistic outputs and may not always be accurate. They should not be relied upon as the sole basis for decision-making.

We use Personal Information to:

• Provide, operate, and maintain the Services
• Personalize user experience
• Deliver analytics and insights
• Communicate with users
• Send marketing communications
• Detect fraud and enforce agreements
• Comply with legal obligations

We process Personal Information only to the extent reasonably necessary and proportionate to the purposes described.

We use cookies, pixels, SDKs, APIs, and similar technologies to:

• Store user preferences
• Analyze traffic and behavior
• Deliver targeted advertising

Where required by law, we obtain your consent before using non-essential tracking technologies.

We use third-party tools including Google Analytics (with Advertising Features and Google Signals) and PostHog.

Google Analytics and Advertising Features (including Google Signals)

Google Signals allows Google Analytics to associate visitation data with information from signed-in Google users who have consented to ad personalization.

This may include:

• Cross-device activity
• Approximate location
• Search history and browsing behavior across Google services
• Interaction data from partner websites

We use this information in aggregated and anonymized form to:

• Understand user behavior
• Improve Services
• Measure marketing performance

We do not use this information to identify individual users.

PostHog Analytics

We use PostHog to analyze:

• Feature usage
• Navigation flows
• User engagement
• Performance and diagnostics

PostHog collects technical and behavioral data used solely for internal analytics and product improvement.

Your Choices and Opt-Out

You may:

• Use the Google Analytics Opt-Out Browser Add-on
• Manage Google Ad settings
• Adjust cookie preferences in your browser

We may disclose Personal Information:

A. Service Providers

Cloud hosting, analytics, and operational vendors.

B. Affiliates

We may share Personal Information with our parent company, subsidiaries, and affiliated entities for purposes consistent with this Privacy Policy.

C. Business Partners

Co-branded or integrated services.

D. Advertising and Analytics Partners

For marketing and analytics purposes.

These disclosures may be considered "selling" or "sharing" under applicable laws.

E. Public Records

Real estate transaction data may be displayed as part of public records.

F. Legal Requirements

To comply with law or protect rights and safety.

G. Business Transfers

In connection with mergers, acquisitions, or asset sales.

H. With Consent

Where you explicitly authorize disclosure.

We may monitor and record activity on the Services, including:

• Pages viewed and interactions
• Searches and saved listings
• Chat communications
• Form inputs

This data may be retained and shared with third-party providers.

By using the Services, you consent to such monitoring. If you do not agree, you should discontinue use.

Subject to applicable law, you may:

• Access your Personal Information
• Correct inaccuracies
• Request deletion
• Restrict processing
• Request portability
• Opt out of marketing communications
• Opt out of sale/sharing

We retain Personal Information as long as necessary to:

• Provide Services
• Fulfill legal obligations
• Resolve disputes
• Enforce agreements

We may retain de-identified data indefinitely.

California residents have the right to:

• Know what Personal Information is collected
• Request deletion
• Request correction
• Opt out of sale or sharing
• Not be discriminated against

We may "share" Personal Information with:

• Advertising networks
• Analytics providers

We do not knowingly sell or share Personal Information of individuals under 16.

We use sensitive Personal Information only as necessary to:

• Provide Services
• Prevent fraud
• Ensure security
• Comply with legal obligations

Our Services are not intended for children under 13. We do not knowingly collect such information.

We implement reasonable administrative, technical, and physical safeguards.

No system is completely secure, and we cannot guarantee absolute security.

We are not responsible for third-party websites or services.

We may update this Privacy Policy at any time. Continued use of the Services constitutes acceptance of the updated Policy.

Property Experts Inc. (d/b/a Realmo)
101 Federal Street, Suite 1900
Boston, MA 02110

Email: [email protected]