Full-Service Riverfront Hotel with
For Sale
Contact for pricing
200 Harborview Plaza, La Crosse, WI 54601
163-room full-service hotel directly connected to the La Crosse Convention Center via an enclosed skyway.
Property SizeContact for details
Days on Market43
Property Features for 200 Harborview Plaza
General Information
Standard status
Active
Property subtype
Hotel-Motel
Amenities
Approximately $5.5M Invested Over the Past Two Years, Including Extensive Bathroom Renovations, Chiller Upgrades, Service Elevator Replacement, Guestroom Flooring and Public Area Carpet
Institutional Owner and Original Developer; Property Has Never Changed Hands During the Entire Course of its Entire Existence.
Current Choice Hotels Management Agreement Expires December 31, 2026, Creating Significant Operational Flexibility
Favorable Hilton PIP Feedback Reinforces Strong Physical Condition and Limits Near-Term Capital Requirements
Premier Downtown Mississippi Riverfront Location Directly Connected to the La Crosse Convention Center and Immediate Access to the Market's Leading Leisure, Corporate, Medical, and Educational Demand Generators
Temporary Guestroom Renovations Impacted 2025/2026 Results; Restored Inventory Supports RevPAR Recovery, Stabilized Operations, and NOI Growth
La Crosse Club Lease Terminates in 2029, Returning the Space to Hotel Ownership While Creating Additional Food & Beverage, Event, and Revenue Opportunities
Concrete Construction with Stress Cable Reinforcement Ensures Soundproof Accommodations and Structural Integrity
Building Details
Year Built
1980
Listed By:
Jon Ruzicka · License #License(s): MN: 40583288, IA: B63379000, ND: 10032, WI: 76173-94, SD: 17724
(952) 852-9767
Source:
Marcusmillichap
Added: Jul 24
Changed: Sep 3
Last Checked: Sep 2 at 1:28PM
Displayed information is deemed reliable but is not guaranteed and should be independently verified. All listing content including descriptions, pricing, images are the copyrighted material of Jon Ruzicka
Investment Insights
Based on property information with market context.
Marcus & Millichap presents the opportunity to acquire the 163-room Radisson Hotel La Crosse, a full-service hospitality asset on approximately 3.08 acres across two parcels. Originally constructed in 1980 with post-tension concrete construction, the property is designed for durability and long-term resilience. The hotel is currently operated under a Choice Hotels management agreement scheduled to expire December 31, 2026, and a Hilton conversion PIP has already been completed.
A key feature of the asset is its direct connection to the La Crosse Convention Center via an enclosed skyway, supporting convention, meeting, banquet, and group lodging demand throughout the year. The property is prominently positioned along the Mississippi River in the heart of downtown La Crosse and is institutionally maintained.
Over the past two years, ownership invested approximately $5.5 million in capital improvements, including a comprehensive renovation of every guestroom bathroom completed between 2025 and 2026, as well as replacement of the service elevator, chiller system, kitchen and laundry equipment, extensive public area carpeting, and conversion of a former VIP lounge into an additional guest suite. Recent operations were temporarily impacted by phased bathroom renovations, during which approximately 27% of guestrooms were unavailable at any given time. Upon close, the current ground lease structure will convert to fee simple ownership.
A key feature of the asset is its direct connection to the La Crosse Convention Center via an enclosed skyway, supporting convention, meeting, banquet, and group lodging demand throughout the year. The property is prominently positioned along the Mississippi River in the heart of downtown La Crosse and is institutionally maintained.
Over the past two years, ownership invested approximately $5.5 million in capital improvements, including a comprehensive renovation of every guestroom bathroom completed between 2025 and 2026, as well as replacement of the service elevator, chiller system, kitchen and laundry equipment, extensive public area carpeting, and conversion of a former VIP lounge into an additional guest suite. Recent operations were temporarily impacted by phased bathroom renovations, during which approximately 27% of guestrooms were unavailable at any given time. Upon close, the current ground lease structure will convert to fee simple ownership.
Key Highlights
- 163‑room full‑service Radisson Hotel La Crosse, built in 1980 on approx. 3.08 acres across two parcels
- Direct enclosed skyway connection to the La Crosse Convention Center for convention, meeting, banquet, and group lodging demand
- Completed Hilton conversion PIP; future branding and operational changes possible with Choice Hotels management agreement expiring Dec 31, 2026
Property Analytics
Current Use
Location Intelligence
Trade Area within ½ mile
1,701
Businesses Nearby
Explore this area
Business Placement
Demographics for 54601, WI
51,090
Population
22,652
Households
2.3
Avg Household Size
32
Median Age
40%
College-Educated
96%
High-School Grad
75.4 sq mi
ZIP Area
678
Density / Sq Mi
$60,078
Median Household Income
$31,143
Median Earnings
$998
Median Rent
$220,200
Median Home Value
Questions? Ask Rey
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Frequently Asked Questions
What type of property is this?
Hotel - 163-room full-service hotel directly connected to the La Crosse Convention Center via an enclosed skyway.
Where is this hotel located?
The property is located at 200 Harborview Plaza La Crosse, WI.
What are key features of this property?
This property features: 163‑room full‑service Radisson Hotel La Crosse, built in 1980 on approx. 3.08 acres across two parcels; Direct enclosed skyway connection to the La Crosse Convention Center for convention, meeting, banquet, and group lodging demand; Completed Hilton conversion PIP; future branding and operational changes possible with Choice Hotels management agreement expiring Dec 31, 2026
