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Property profile & analytics
OFF-MARKET
Estimated value
$505,000
Office buildings
90 Bell Rock Plz, Sedona, AZ 86351-9040
Individually Owned
3-yr Hold
Free & Clear
Property ID
US07-0518478
Property profile
Verified
Property type
Office buildings
Use group
OFFICE BUILDING
Year built
1998
Construction
STEEL FRAME
Total area
3,408 SF
Lot
0.06 ac (2,701 SF)
APN
405-27-293
UPID
US07-0518478
Cap rate & NOI
Priority signal for investors
Implied cap rate, NOI & suggested price
Cap rate vs submarket · NOI estimate · 3 price anchors
Implied cap rate, NOI & suggested price
Cap vs submarket · NOI estimate · 3 price anchors
Current use
Occupant on record · Public records
-
Hairizona Of Sedona Hair Salon
-
Diamond Sky Realty & Investment Real Estate Agency
-
Bethanie Stevenson Marriage Or Relationship Counselor
-
Emerald Waves Soulutions Fitness Center Gift Shop
-
Sedona Body Works Alternative Medicine Practice Spa & Massage Center
Value estimations
Realmo proprietary · 4 methods
AI Approach
AI
$315k
CAP Approach
CAP
by Request
Comparable Approach
Comparable
$333k
Blend (final)
Blend
$505k
Owner & transaction history
Emerald Waves Healing & Treasure Ch · 3 yrs held
Emerald Waves Healing & Treasure Ch
since 2022
7 recorded transactions
Zoning & alternative use
Permitted uses
Permitted uses
Allowed · conditional · prohibited
Top alternative use upside
Medical building
$740,000
+249.1%
Auto repair, garage
$625,000
+194.2%
Commercial (general)
$605,000
+184.8%
Cap rate
Implied · in-place · derived from last sale + estimated NOI
Implied Cap rate
#1
Implied · in-place · NOI ÷ last sale
In-place · derived from last sale + estimated NOI
Cap rate, NOI & submarket benchmark
Implied cap rate vs Sedona submarket · NOI estimate · Typical band, median & reading
Implied cap rate, NOI & submarket benchmark
Cap vs Sedona submarket · NOI estimate · typical band, median & reading
Refine your cap rate
8-question underwriting flow
1.
Property current status — Going-In vs Stabilized
2.
Price for denominator — asking / offer / market
3.
Leasing status & lease structure (NNN / Gross)
4.
Tenant risk profile & vacancy assumption
5.
Upload T12 / rent roll / OM (optional)
Refine in 60 seconds, get exact suggested price
T12 upload · Submarket benchmarks · Sensitivity grid
Suggested price · 3 cap rate anchors
Income approach @ 5% / 7% / 9% — aggressive / typical / conservative
Suggested price at 5% / 7% / 9% cap
Aggressive / typical / conservative · Implied $/SF per anchor · Sensitivity grid
Suggested price at 5% / 7% / 9% cap
Aggressive / typical / conservative · implied $/SF · sensitivity
Value
AI, CAP & Alternative Use estimations · Realmo proprietary blendValue Estimations
Based on Realmo’s proprietary methodology
AI Approach
Method
Estimation
Statistic approach
by Request
ML approach
$315,000
CAP Approach
CAP Return
Estimation
6%
by Request
6.5%
by Request
7%
by Request
Alternative Use
Use
Estimation
MEDICAL BUILDING
$740,000
Change: +249% · Conversion: Easy
AUTO REPAIR, GARAGE
$625,000
Change: +194% · Conversion: Difficult
COMMERCIAL (GENERAL)
$605,000
Change: +185% · Conversion: Easy
WAREHOUSE, STORAGE
$465,000
Change: +119% · Conversion: Difficult
Blend value · Realmo final
$505k
Range $455k – $556k · ±10%
Realmo estimate · informational only.
These numbers are calculated by our models from public records and may not reflect actual market value.
Not an appraisal.
Verify with a licensed appraiser before transacting. Realmo accepts no liability for divergence from real-world outcomes.
View the full estimation — every method, every assumption
Confidence drivers & risk notes · Custom comparable set · Free for first 3 / day
Full estimation methodology
Every method · every assumption · confidence drivers
Price per SF
Sale + rent benchmarks
Subject property
$148 / SF
Submarket sale & rent benchmarks
Median sale $/SF · Asking & closed rent · Submarket vacancy
Submarket sale & rent benchmarks
Median sale $/SF · asking & closed rent · submarket vacancy
Property tax & assessments
Tax year 2022Property tax & assessments
Tax year 2022
Tax billed
$5,786
Tax year 2022
Assessed value
$179,588
Assessed 2025
Previous assessed
$179,588
+0.0% YoY
Effective rate
3.22%
On assessed value
Assessed land
$11,730
Assessed improvement
$167,858
Land market value
$65,168
Improvement market value
$932,546
Total market value
$997,714
Applied tax rate
971.0000
Comparables
6 recent transactions · within 1.5 miComparable in this city
6 recent transactions
Comparable in this City
Similar Nearby for Sale
Recent comparable sales
Sale price & price/SF · Sale date & distance · Adjustments & confidence
Recent comparable sales
Sale price & $/SF · sale date & distance · adjustments
Property description
Physical attributes from public recordsBuilding & lot
Public records
Property type
Office buildings
Use group
OFFICE BUILDING
Status
Off-Market
Year built
1998
Construction
STEEL FRAME
Heating
OTHER
Cooling
AC.PACKAGE
Stories
2
Total area
3,408 SF
Lot
0.06 ac (2,701 SF)
APN
405-27-293
UPID
US07-0518478
Jurisdiction
YAVAPAI
Zoning & alternative use
Zoning · permitted uses
Permitted & conditional uses
Allowed uses · Special-permit conditions · Prohibited uses
Permitted & conditional uses
Allowed · special-permit conditions · prohibited
Alternative use value scenarios
Repositioning upside vs current use
MEDICAL BUILDING
Est. value
$740,000
AUTO REPAIR, GARAGE
Est. value
$625,000
COMMERCIAL (GENERAL)
Est. value
$605,000
WAREHOUSE, STORAGE
Est. value
$465,000
MEDICAL BUILDING
AUTO REPAIR, GARAGE
COMMERCIAL (GENERAL)
WAREHOUSE, STORAGE
Alternative use deep dive — conversion cost, permits, timeline
Conversion cost estimate · Permit path & risks · Stabilized NOI per option
Alternative use deep dive
Conversion cost · permit path · stabilized NOI per option
Building & site characteristics
From public records
Year built
1998
Construction
STEEL FRAME
Heating
OTHER
Cooling
Yes
Stories
2
Lot
0.06 ac
Current owner
From public records · entity-resolved
Emerald Waves Healing & Treasure Ch
Individual
Free & Clear · 3 yrs held
Mailing address
4390 N MONTEZUMA AVE, RIMROCK, AZ 86335-5619
Ownership since
2022
Owner contacts — direct phone, email, and related entities
Decision-maker phone · Verified email · Related entities & filings
Owner contacts
Email · phone · related entities
Sales History
14 recorded events · public records
Date
Price
Buyer
Seller
Deed Type
Mortgage
Dec 30, 2022
—
Emerald Waves Healing & Treasure Ch
Christine Frydenborg Dargon
Special Warranty Deed
—
Feb 16, 2022
$615,000
Christine Frydenborg Dargon
Kala Ventures LLC
Special Warranty Deed
—
Feb 16, 2022
—
Christine Frydenborg
Timothy Dargon
Intrafamily Transfer
related
—
Dec 16, 2015
—
Kala Ventures LLC
Peterson,leisa & Timothy
Warranty Deed
—
Nov 12, 2015
$389,000
Leisa Peterson
Isla Verde Ventures LLC
Warranty Deed
—
Dec 30, 2013
—
Isla Verde Ventures LLC
Short,george E III & Hilary B
Warranty Deed
—
Nov 26, 2013
—
Isla Verde Ventures LLC
Short,george E III & Hilary B
Warranty Deed
—
Nov 26, 2013
$290,000
George E Short III
Maggio M Family Trust
Grant Deed
$246,500 · Maggio M Family Trust (pt)
Aug 7, 2006
—
Maggio Marilee Family Trust
Maggio,marilee
Quit Claim Deed
related
—
Mar 30, 2001
—
Marilee Maggio
Lena Maggio Family Partnership
Quit Claim Deed
related
—
Aug 20, 1997
$400,000
Len Maggio Trustee
Cavanaugh,matthew & Dana P
Grant Deed
—
Aug 10, 1995
$44,500
Matthew Cavanaugh
Morgan Trust
Grant Deed
$42,500 · Seller
Aug 31, 1990
$23,500
Morgan,frances Helen Trust
Unknown
Grant Deed
—
—
—
Matthew Cavanaugh
—
Deed Of Trust
related
$175,000 · Escondido Exchange Accommodato
Coming soon
Costs & Benchmarks
Operating expenses, capex projections, utility benchmarks, and submarket comparables — all in one view.
Coming soon
Risks
Flood, climate, environmental, title, and tenant-concentration risk — surfaced with mitigations and source citations.
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