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    The Largest CRE Database in the US with Over 1 Million Listings
    Property profile & analytics

    721 Forward Dr Madison, WI 53711-2442

    • Showrooms
    • 4,026 SF
    • 1.59 lot acres
    OFF-MARKET
    Last Sale
    Aug 05, 2020
    $2,258,400
    Value Estimations
    $2,950,000
    Show details
    Cap Rate Potential
    Location Intelligence
    Property ID
    US92-1044703
    The Realmo ID is a unique identifier assigned to every property, incorporating country codes and precise geo-coordinates for 300x300-foot land blocks. It enables standardized data collection and seamless integration of disparate sources such as ownership, tax, title data and physical specifications. By aggregating current and historical records, the Realmo ID powers advanced analytics and delivers deep, verifiable insights for real estate professionals.

    Current Use by Public Records

    • Storage Brothers Madison / Self-Storage Facility / Storage Facility

    Property Details for 721 Forward Dr

    Year built
    1985
    Lot size
    1.59 lot acres
    Property size
    4,026 SF
    Zone code
    SE
    Property type
    Showrooms
    APN
    0708-254-0075-1
    APU
    70825400751

    Value Estimations

    based on Realmo’s proprietary methodology

    • AI approach

      Method
      Estimation
      Statistic approach
      $3,265,000
      ML approach
      $3,320,000

    • Comparable approach

      Method
      Estimation
      Statistic Estimate
      $2,008,000
      Market price range: $453k - $2.17M

    Get a detailed, property-specific valuation — fast and free

    Location Insight

    • Map
    • Local Demand
    City
    Madison
    County
    Dane
    State
    Wisconsin
    Longitude
    -89.4869
    Latitude
    43.049
    CBSA code
    31540
    CBSA name
    MADISON, WI METROPOLITAN STATISTICAL AREA

    Property Tax & Assessments

    Tax date
    Tax Amount
    Assessed Land Value
    Assessed Improvement Value
    Total Assessed Value
    Applied Tax Rate
    Land Market Value
    Improvement Market Value
    Total Market Value
    2022
    $44,658
    $385,000
    $1,873,000
    $2,258,000
    -
    $0.00
    $0.00
    $0.00

    Comparable in this City

    • Value Estimation by Request
      10,560 SF

      1707 Moorland Rd

      SHOW ROOM, WAREHOUSE • 10,560 SF
      1707 Moorland Rd, Madison, WI 53711-5933
      View Details
    • Value Estimation
      $940,000
      11,557 SF

      30 Ellis Potter Ct

      SHOW ROOM, WAREHOUSE • 11,557 SF
      30 Ellis Potter Ct, Madison, WI 53711-2456
      View Details
    • Value Estimation
      $390,000
      10,836 SF

      29 Ellis Potter Ct

      SHOW ROOM, WAREHOUSE • 10,836 SF
      29 Ellis Potter Ct, Madison, WI 53711-2456
      View Details
    • Value Estimation
      $385,000
      6,200 SF

      1921 Freeport Rd

      RETAIL STORES (PERSONAL SERVICES) • 6,200 SF
      1921 Freeport Rd, Madison, WI 53711-3627
      View Details
    • Value Estimation
      $710,000
      3,844 SF

      4702 Verona Rd

      FINANCIAL BUILDING • 3,844 SF
      4702 Verona Rd, Madison, WI 53711-4773
      View Details
    • Value Estimation
      $1,125,000
      66,145 SF

      620 Whitney Way

      GROCERY, SUPERMARKET • 66,145 SF
      620 Whitney Way, Madison, WI 53711-1035
      View Details

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      Fitchburg Commercial Land - 33 Acres

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      Fitchburg Commercial Land - $599,900

      1.36 Acres, Prime Fitchburg Location
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      17,881 SF

      Fitchburg Commercial Office Space

      Prime Fitchburg Office, 1558 sq ft, Available Now
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    • $2,500,000
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      Fitchburg Restaurant - Turnkey Opportunity

      Prime Fitchburg location, fully equipped, 14,300 sq ft.
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    • New
      $112,900
      0.12 Acres

      Residential Lot in Fitchburg Community

      Residential lot in planned community with amenities and convenient location.
      4793 Brassica Rd, Madison, WI 53711
      View Details
    • New
      $104,900
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      Residential land in an established Fitchburg neighborhood with urban amenities.
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    Similar Nearby for Lease

    • Contact for pricing
      5,306 SF

      Verona Road Office Space Available

      Prime Madison location, 5,306 sq ft office.
      4702 Verona Rd, Madison, WI 53711
      View Details
    • $15 SF/Yr
      1,743 SF

      Retail/Office Space on N Whitney

      Retail or office space with high traffic and parking.
      601 N Whitney Way, Madison, WI 53711
      View Details
    • $17 SF/Yr
      3,082 SF

      Madison Medical Office Space for Lease

      Prime Medical Office, 2,145 SF Available
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      8,122 SF

      Retail Space in Madison Center

      Retail space available in densely populated, anchored shopping center.
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      1,947 SF

      New Retail Spaces at Middleton

      Brand-new retail spaces in a dynamic mixed-use development.
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      View Details
    • $12 SF/Yr
      6,250 SF

      Madison Executive Office Space

      Prime West Madison Office Building - 6,250 SF
      901 Whitney Way, Madison, WI 53711
      View Details
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    721 Forward Dr
    Madison, WI 53711-2442
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    Realmo Value Estimations

    Realmo estimates a property’s market value using a proprietary methodology that incorporates public data and user-submitted information. This cumulative value is generated by integrating a variety of conventional and innovative methods. 

    Disclaimer

    These figures are not official appraisals and should not be used as a substitute for a valuation performed by a licensed appraiser.
    Actual market value may differ due to factors not captured in the data. Estimates are offered for informational purposes only, and users should conduct independent research before making financial or investment decisions.
    By using this feature, you acknowledge that Realmo is not responsible for actions taken based on these estimates.

    AI approach

    Realmo AI Method estimates property value using machine learning models trained on millions of comparable listings, transactions, and market signals. It analyzes property features, location intelligence data, and current market dynamics to predict the most probable market value in real time.

    Realmo CapRate Calculation

    Realmo calculates the Capitalization Rate (Cap Rate) to help estimate a property's potential return on investment. The Cap Rate is a fundamental metric in commercial real estate that measures the relationship between a property's net operating income and its market value.

    How We Calculate Cap Rate

    Cap Rate Formula:
    Cap Rate (%) = (Net Operating Income / Property Value) × 100

    Net Operating Income (NOI) Formula:
    NOI = Area × Lease Rate × (1 - Vacancy Rate) × (1 - Operating Expense Ratio)

    Components

    Net Operating Income (NOI) represents the annual income a property generates after operating expenses:

    • Area: Building square footage from property records
    • Lease Rate: Annual $/sqft based on market data for the property type and geographic location
    • Vacancy Rate: Percentage of unoccupied space based on market data for the property type and location
    • Operating Expense Ratio: Operating costs as a percentage of income, varies by property type

    Property Value is derived from:

    • Recent sale price (if available)
    • Statistical models using comparable sales
    • AI-powered valuation estimates

    Example Calculation

    For a 100,000 sqft Office Building:

    • Lease Rate: $25.00/sqft/year (market data for Office in this area)
    • Vacancy Rate: 8% (market data for Office in this area)
    • Operating Expense Ratio: 35% (typical for Office properties)
    • Property Value: $15,000,000

    Step 1: Calculate NOI

    NOI = 100,000 × $25.00 × (1 - 0.08) × (1 - 0.35)
    NOI = 100,000 × $25.00 × 0.92 × 0.65
    NOI = $1,495,000/year

    Step 2: Calculate Cap Rate

    Cap Rate = ($1,495,000 / $15,000,000) × 100
    Cap Rate = 9.97%

    Property Type Considerations

    Net Operating Income calculations vary by property type due to different operating expense ratios:

    • Office: Higher expenses (30-40%) for HVAC, utilities, maintenance
    • Retail: Moderate expenses (25-35%) for common area maintenance
    • Industrial/Warehouse: Lower expenses (15-25%) for minimal tenant services
    • Multifamily: Moderate expenses (35-45%) including property management
    • Self-Storage: Lower expenses (25-35%) due to minimal maintenance

    Market lease rates and vacancy rates are specific to each property type and geographic location, reflecting local market conditions.

    Disclaimer

    These calculations are estimates for informational purposes only and should not be used as a substitute for professional financial analysis or appraisal.

    • Cap Rate calculations depend on market data that may change over time
    • Actual operating expenses, lease rates, and vacancy rates may differ from market averages
    • Individual property conditions, lease terms, and tenant quality significantly impact actual NOI
    • Property value estimates are approximations and not official appraisals
    • Cap rates vary widely by market, property condition, and investment risk profile

    Professional Guidance Recommended: Before making any investment or financial decisions, consult with licensed appraisers, commercial real estate brokers, and financial advisors who can evaluate your specific property and circumstances.
    By using this feature, you acknowledge that Realmo is not responsible for investment decisions or actions taken based on these estimates.

    Cap approach

    Capitalization Method calculates value based on estimated net operating income (NOI) and applying a market-based capitalization rate (cap rate), we estimate what a typical investor might be willing to pay for it.

    Comparable approach

    Comparable estimate is based on recent sales of similar nearby properties, adjusted for factors like size, condition, and location.

    Relative

    Relative property class coefficient uses factors that account for typical price differences between various asset types (e.g., retail vs. industrial) to provide a more accurate market-aligned estimate.

    Geo

    Comparable Sales Method, enhanced by Geo coefficients — location-based adjustment factors that reflect differences in price levels across neighborhoods, cities, or regions ensuring a more accurate, market-sensitive valuation.

    Stat Estimate

    This method estimates value based on actual market adjusted recent (~5 years) sales of comparable properties around by location and property type.

    • Ranges - area data calculated by industry standard IQR Outlier Removal Method
    • Range-from: 75% of all similar sales ($/sqft) are above this value
    • Range-to: 75% of all similar sales ($/sqft) are below this value
    AI Estimate

    This method estimates value based on AI market estimation of comparable properties around by location and property type.

    • Ranges - area data calculated by industry standard IQR Outlier Removal Method
    • Range-from: 75% of all estimations ($/sqft) are above this value
    • Range-to: 75% of all estimations ($/sqft) are below this value
    Alternative use

    Estimate considers the property’s potential value if used for a different purpose-based on zoning, demand, and market feasibility.

    More about this property
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