Commercial Real Estate Market in Appleton, WI
Updated monthly: sale, lease, property records, location trend, and more… · Last update: October 31
175 active listings and 3,559 off-market properties in Appleton, WI.
Market Trends
Appleton, WI spans 106.9 square miles in Outagamie County, Wisconsin. Figures below refresh monthly; last updated 31 October 2026.
Office
Office space in Appleton, WI has a median asking sale price of $125/SF (based on 3 listings). Vacancy runs 21.3% across the Midwest region in 2025, up from 13.7% in 2019.
Retail
Retail space in Appleton, WI has a median asking sale price of $169/SF (based on 4 listings). Vacancy runs 6.3% across the Midwest region in 2025, down from 8% in 2020.
Industrial
Industrial vacancy in Appleton, WI runs 4.9% across the Midwest region in 2025, up from 4.4% in 2019. Nearly 1.6x the 2022 low of 3.1%.
Multifamily
Multifamily space in Appleton, WI has a median asking sale price of $144/SF. Vacancy runs 8% across the Midwest region in 2025, up from 6.5% in 2022.
Zoning & Land Use
Land Use Mix share of zoned land by category
- Residential 50.4%
- Civic 15.7%
- Industrial 11.2%
- Commercial 8.2%
- Planned_development 6.8%
- Agricultural 6.6%
- Open space 1%
- Mixed use 0.1%
Largest Zones share of zoned land by district
Appleton, WI zones 16,816 acres across 24 districts. Commercial zoning covers 8.2% of zoned land, residential 50.4%, open space 1% and industrial 11.2%. The largest single district is Single Family at 32.5%. For commercial buyers the practical constraint is that only 19.4% of land carries a commercial or industrial designation.
The P-I District Setback Example is located on the following page. Remainder of page intentionally left blank ZONING Supp. #100 1642 P-I Setback Example APPLETON CODE Supp. #100 1643
Market overview
Demographics & Economy
Appleton, WI has 125,054 residents in 53,476 households. Density runs 1,170 people per square mile. Median household income here is $82,172 and median gross rent $1,007 a month.
Tools
Nearby Markets
Commercial property in Appleton, WI asks $142/SF. The 2 bordering markets run from $125/SF in Neenah to $134/SF in Menasha, and the city sits above their $129/SF median.
Frequently Asked Questions
What is the median price per square foot for commercial property in Appleton?
How does Appleton compare to nearby markets on price?
What zoning applies to commercial property in Appleton?
Where does Realmo's Appleton market data come from?
Methodology & data sources
- Asking prices and medians
- There are 94 active for-sale and 81 active for-lease listings in Appleton, WI. The sale median is based on 27 of the for-sale listings that state a price per square foot; too few for-lease listings state a rent per square foot for a rent median. These are ASKING figures from live listings, not closed-transaction prices, and a figure resting on fewer than 10 listings says so where it is quoted.
- Vacancy rates
- Published per-sector market series, taken at the metro level where one exists and otherwise at the Census-region level — a chart reading "in <region> region" is a regional number, not this city's.
- Zoning and land use
- The current municipal zoning release: 16,816 zoned acres across 24 districts. Shares are of zoned land, so parcels the release leaves unclassified are excluded from the mix.
- Refresh
- The monthly aggregates close at the end of the previous month, so 31 October 2026 — not today — is the honest last update.
- Known limitations
- office vacancy is reported at Midwest region level, retail vacancy is reported at Midwest region level and industrial vacancy is reported at Midwest region level.
- Coverage
- Metrics below the 10-observation threshold fall back one geographic level. The geography used is named on each figure.
Compiled by the Realmo Data team · reviewed 31 October 2026 · How Realmo checks market page data · Report a data issue
