Flex Space with
For Sale
$450,000
2930 Plover Rd, Wisconsin Rapids, WI 54494
Commercial facility with showroom, production space, climate-controlled storage, and an established sign production operation.
Property Size4,560 SF
Lot Size1.41 Acres
Price / SF$98.68
Days on Market52
Property Features for 2930 Plover Rd
General Information
Standard status
Active
Size
4,560 SF
Lot size
1.41 Acres
Site & Location
Highway Access
Yes
Road Access
Yes
Warehouse & Industrial
Clear Span
Yes
Warehouse Space
960 SF
Drive-In Doors
2
Conditioned Warehouse
Yes
Additional Details
Business Included
Yes
Building Details
Buildings
2
Construction
concrete block
Listing Agency:
COLDWELL BANKER- SIEWERT REALTORS
Listed By:
JOHN JR SIEWERT · License #2993490
(715) 570-4085
Source:
Exprealty
Added: Aug 6
Changed: Sep 20
Last Checked: Sep 24 at 1:22PM
Displayed information is deemed reliable but is not guaranteed and should be independently verified. All listing content including descriptions, pricing, images are the copyrighted material of COLDWELL BANKER- SIEWERT REALTORS
Investment Insights
Based on property information with market context.
This flex property includes a 3,360 SF main building arranged with a 1,460 SF showroom, 940 SF shop and production area, and a 960 SF climate-controlled warehouse. Clear-span concrete block construction supports adaptable interior use, while a 10' overhead door accommodates larger vehicles and equipment. A detached 30' x 40' building adds concrete-floor storage and includes a 12' overhead door.
The offering also includes an established sign production business with furniture, fixtures, equipment, vehicles, and inventory. The operation has served the area for approximately 35 years and includes an established customer database. The property occupies approximately 1.41 acres along Hwy 54 between Wisconsin Rapids and Plover, on a divided 4-lane highway adjacent to Kwik Trip.
The offering also includes an established sign production business with furniture, fixtures, equipment, vehicles, and inventory. The operation has served the area for approximately 35 years and includes an established customer database. The property occupies approximately 1.41 acres along Hwy 54 between Wisconsin Rapids and Plover, on a divided 4-lane highway adjacent to Kwik Trip.
Key Highlights
- 3,360 SF main building with showroom, production area, and climate‑controlled warehouse
- 1,460 SF showroom, 940 SF shop/production area, and 960 SF warehouse
- Detached 30' x 40' building with concrete floor and 12' overhead door
Financial Insights
Estimated NOI and Cap Rate
NOI = area × lease_rate × (100 − vacancy) / 100 × (1 − expense_ratio). Net Operating Income — what the owner takes home each year before mortgage payments and income tax. Effective rent (asking rent minus vacancy losses) minus operating costs (taxes, insurance, maintenance, management).
NOI / Yr
$38,826
Cap rate = NOI / list price × 100. Capitalization rate — annual return on a fully cash purchase, before financing. NOI divided by price. Higher means more income per dollar invested, but usually also more risk or older condition. 5–8% is typical for stabilized commercial property; double digits often signal distressed deals.
Cap Rate
8.63%
Suggested Prices Based on Cap Rates
Cap rates vary significantly by property type, market, and asset quality.
Typical U.S. stable-market ranges:
Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+)
Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand)
Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically)
Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher)
Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk)
Self-Storage — 5.5% to 7.5%
Medical Office — 6.0% to 7.5%
Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term
Rules of thumb:
Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%).
Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C.
Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI.
Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$776,520
$776.5K
Cap Rate 7%
$554,657
$554.7K
Cap Rate 9%
$431,400
$431.4K
Market Conditions
NOI Build-Up for 4,560 SF
Vacancy — income lost from leasable area expected to sit empty during the year, subtracted from gross rent.
EGI (Effective Gross Income) — gross rent minus vacancy losses, the realistic income before paying operating costs.
OpEx (Operating Expenses) — recurring costs to operate the property (property tax, insurance, utilities, maintenance, management); excludes financing and capital improvements.
NOI (Net Operating Income) — income a property generates after operating costs but before financing and taxes.
Gross rent
$64.0K $14.04/SF
− Vacancy
−$4.3K −$0.94/SF
EGI
$59.7K $13.10/SF
− OpEx
−$20.9K −$4.58/SF
NOI
$38.8K $8.51/SF
Area
Wood County, WI
Vacancy
6.70%
Lease Rate
$14.04 /SF/Yr
Expense Ratio
35.00%
Simulate Cap Rate and NOI
Suggested Prices Based on Cap Rates
Cap rates vary significantly by property type, market, and asset quality.
Typical U.S. stable-market ranges:
Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+)
Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand)
Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically)
Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher)
Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk)
Self-Storage — 5.5% to 7.5%
Medical Office — 6.0% to 7.5%
Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term
Rules of thumb:
Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%).
Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C.
Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI.
Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$776,520
Cap Rate 7%
$554,657
Cap Rate 9%
$431,400
Alternative Uses
Best Use
Flex RnD
$554.7K
$485.3K – $647.1K
NOI $38,826 @ 7.0% cap · market cap 8.63%
Second Best
Retail
$465.3K
$407.1K – $542.8K
NOI $32,568 @ 7.0% cap · market cap 7.24%
Theoretical Best
Specialty Retail
$884.6K
$774.1K – $1.03M
NOI $61,925 @ 7.0% cap · market cap 13.76%
Zoning and permitted uses should be independently verified with authorities.
Property Analytics
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Current Use
Lease Details
2
Drive-in doors
Turnkey business
Opportunity
Yes
Highway access
Yes
Paved road access
Location Intelligence
Trade Area within ½ mile
91
Businesses Nearby
Balanced
Demand for This Use
Explore this area
Business Placement
Demographics for 54494, WI
27,420
Population
13,110
Households
2.1
Avg Household Size
47
Median Age
23%
College-Educated
95%
High-School Grad
125.3 sq mi
ZIP Area
219
Density / Sq Mi
$71,087
Median Household Income
$43,800
Median Earnings
$954
Median Rent
$170,800
Median Home Value
Check the figures for this property
Cap Rate, Value Estimation, Potential NOI and more
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Market
Vacancy Rate% for Industrial in Midwest region
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Frequently Asked Questions
What type of property is this?
Flex space - Commercial facility with showroom, production space, climate-controlled storage, and an established sign production operation.
Where is this flex space located?
The property is located at 2930 Plover Rd Wisconsin Rapids, WI.
What is the asking price?
The asking price for this property is $450,000.
What are key features of this property?
This property features: 3,360 SF main building with showroom, production area, and climate‑controlled warehouse; 1,460 SF showroom, 940 SF shop/production area, and 960 SF warehouse; Detached 30' x 40' building with concrete floor and 12' overhead door
