Highway Flex Space with
For Sale
$450,000
2930 PLOVER ROAD, Wisconsin Rapids, WI 54494
Commercial/Industrial, Wisconsin Rapids, WI
Property Size4,560 SF
Lot Size1.41 Acres
Price / SF$98.68
Days on Market30
Property Features for 2930 PLOVER ROAD
General Information
Property type
Commercial Sale
Property subtype
Other
Zoning description
Industrial
Lot features
Business District, Near Major Highway
Subdivision
Wisconsin Rapids
Standard status
Active
Size
4,560 SF
Lot size
1.41 Acres
Utilities
Heating system
Forced Air
Cooling system
Central Air
Building Details
Year built
1975
Building materials
Wood, Vertical, Concrete Block, Steel
Roof type
Shingle
Listing Agency:
COLDWELL BANKER- SIEWERT REALTORS · Coldwell Banker Real Estate
(715) 424-4800
Listed By:
JOHN JR SIEWERT · License #2993490
(715) 570-4085
Added: Aug 6
Changed: Sep 4
Last Checked: Sep 4 at 8:06PM
MLS# 22604389
Copyright © 2026 Central Wisconsin MLS. All rights reserved. All information provided by the listing agent/broker is deemed reliable but is not guaranteed and should be independently verified.
Investment Insights
Based on property information with market context.
This flex-space property includes a 3,360-square-foot main building arranged with a 1,460-square-foot showroom, 940-square-foot shop and production area, and 960-square-foot climate-controlled warehouse. Clear-span concrete block construction supports adaptable commercial use, while a 10-foot overhead door accommodates larger vehicles and equipment. A detached 30-by-40-foot building adds storage capacity and includes a concrete floor and 12-foot overhead door.
The 1.41-acre property is positioned along Hwy 54 between Wisconsin Rapids and Plover, with visibility from a divided four-lane highway. It is adjacent to Kwik Trip. The improvements were built in 1975 and feature forced-air heating, central air, and a shingle roof. The offering also includes the furniture, fixtures, equipment, vehicles, and inventory associated with the established sign production business.
The 1.41-acre property is positioned along Hwy 54 between Wisconsin Rapids and Plover, with visibility from a divided four-lane highway. It is adjacent to Kwik Trip. The improvements were built in 1975 and feature forced-air heating, central air, and a shingle roof. The offering also includes the furniture, fixtures, equipment, vehicles, and inventory associated with the established sign production business.
Key Highlights
- 3,360 SF main building with showroom, production area, and climate‑controlled warehouse
- 1,460 SF showroom, 940 SF shop/production area, and 960 SF warehouse
- Detached 30' x 40' building with concrete floor and 12' overhead door
Financial Insights
Estimated NOI and Cap Rate
NOI = area × lease_rate × (100 − vacancy) / 100 × (1 − expense_ratio). Net Operating Income — what the owner takes home each year before mortgage payments and income tax. Effective rent (asking rent minus vacancy losses) minus operating costs (taxes, insurance, maintenance, management).
NOI / Yr
$38,826
Cap rate = NOI / list price × 100. Capitalization rate — annual return on a fully cash purchase, before financing. NOI divided by price. Higher means more income per dollar invested, but usually also more risk or older condition. 5–8% is typical for stabilized commercial property; double digits often signal distressed deals.
Cap Rate
8.63%
Suggested Prices Based on Cap Rates
Cap rates vary significantly by property type, market, and asset quality.
Typical U.S. stable-market ranges:
Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+)
Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand)
Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically)
Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher)
Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk)
Self-Storage — 5.5% to 7.5%
Medical Office — 6.0% to 7.5%
Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term
Rules of thumb:
Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%).
Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C.
Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI.
Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$776,520
$776.5K
Cap Rate 7%
$554,657
$554.7K
Cap Rate 9%
$431,400
$431.4K
Market Conditions
NOI Build-Up for 4,560 SF
Vacancy — income lost from leasable area expected to sit empty during the year, subtracted from gross rent.
EGI (Effective Gross Income) — gross rent minus vacancy losses, the realistic income before paying operating costs.
OpEx (Operating Expenses) — recurring costs to operate the property (property tax, insurance, utilities, maintenance, management); excludes financing and capital improvements.
NOI (Net Operating Income) — income a property generates after operating costs but before financing and taxes.
Gross rent
$64.0K $14.04/SF
− Vacancy
−$4.3K −$0.94/SF
EGI
$59.7K $13.10/SF
− OpEx
−$20.9K −$4.58/SF
NOI
$38.8K $8.51/SF
Area
Wood County, WI
Vacancy
6.70%
Lease Rate
$14.04 /SF/Yr
Expense Ratio
35.00%
Simulate Cap Rate and NOI
Suggested Prices Based on Cap Rates
Cap rates vary significantly by property type, market, and asset quality.
Typical U.S. stable-market ranges:
Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+)
Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand)
Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically)
Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher)
Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk)
Self-Storage — 5.5% to 7.5%
Medical Office — 6.0% to 7.5%
Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term
Rules of thumb:
Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%).
Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C.
Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI.
Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$776,520
Cap Rate 7%
$554,657
Cap Rate 9%
$431,400
Alternative Uses
Best Use
Flex RnD
$554.7K
$485.3K – $647.1K
NOI $38,826 @ 7.0% cap · market cap 8.63%
Second Best
Industrial
$282.1K
$246.8K – $329.1K
NOI $19,746 @ 7.0% cap · market cap 4.39%
Theoretical Best
Specialty Retail
$884.6K
$774.1K – $1.03M
NOI $61,925 @ 7.0% cap · market cap 13.76%
Zoning and permitted uses should be independently verified with authorities.
Property Analytics
Property Profile
Current Use
Lease Details
1
Drive-in doors
Turnkey business
Opportunity
Yes
Highway access
Yes
Paved road access
Location Intelligence
Trade Area within ½ mile
91
Businesses Nearby
Balanced
Demand for This Use
Explore this area
Business Placement
Demographics for 54494, WI
27,420
Population
13,110
Households
2.1
Avg Household Size
47
Median Age
23%
College-Educated
95%
High-School Grad
125.3 sq mi
ZIP Area
219
Density / Sq Mi
$71,087
Median Household Income
$43,800
Median Earnings
$954
Median Rent
$170,800
Median Home Value
Market
Vacancy Rate% for Industrial in Midwest region
Questions? Ask Rey
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Frequently Asked Questions
What type of property is this?
Flex space - Flexible commercial facility with production, warehouse, and detached storage buildings along a divided four-lane highway.
Where is this flex space located?
The property is located at 2930 PLOVER ROAD Wisconsin Rapids, WI.
What is the asking price?
The asking price for this property is $450,000.
What are key features of this property?
This property features: 3,360 SF main building with showroom, production area, and climate‑controlled warehouse; 1,460 SF showroom, 940 SF shop/production area, and 960 SF warehouse; Detached 30' x 40' building with concrete floor and 12' overhead door
