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Highway Flex Space with Showroom
For Sale
$450,000

2930 PLOVER ROAD, Wisconsin Rapids, WI 54494

Commercial/Industrial, Wisconsin Rapids, WI

Property Size4,560 SF
Lot Size1.41 Acres
Price / SF$98.68
Days on Market76

Property Features for 2930 PLOVER ROAD

General Information

Property type Commercial Sale
Property subtype Other
Zoning description Industrial
Lot features Business District, Near Major Highway
Subdivision Wisconsin Rapids
Standard status Active
Size 4,560 SF
Lot size 1.41 Acres

Utilities

Heating system Forced Air
Cooling system Central Air

Building Details

Year built 1975
Building materials Wood, Vertical, Concrete Block, Steel
Roof type Shingle
Listing Agency: COLDWELL BANKER- SIEWERT REALTORS · Coldwell Banker Real Estate
Listed By: JOHN JR SIEWERT
Added: Aug 6 Changed: Oct 16 Last Checked: Oct 20 at 1:06PM
MLS# 22604389

Copyright © 2026 Central Wisconsin MLS. All rights reserved. All information provided by the listing agent/broker is deemed reliable but is not guaranteed and should be independently verified.

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Investment Insights

Based on property information with market context.

This flex-space property includes a 3,360-square-foot main building arranged with a 1,460-square-foot showroom, 940-square-foot shop and production area, and 960-square-foot climate-controlled warehouse. Clear-span concrete block construction supports adaptable commercial use, while a 10-foot overhead door accommodates larger vehicles and equipment. A detached 30-by-40-foot building adds storage capacity and includes a concrete floor and 12-foot overhead door.

The 1.41-acre property is positioned along Hwy 54 between Wisconsin Rapids and Plover, with visibility from a divided four-lane highway. It is adjacent to Kwik Trip. The improvements were built in 1975 and feature forced-air heating, central air, and a shingle roof. The offering also includes the furniture, fixtures, equipment, vehicles, and inventory associated with the established sign production business.

Key Highlights

  • 3,360 SF main building with showroom, production area, and climate‑controlled warehouse
  • 1,460 SF showroom, 940 SF shop/production area, and 960 SF warehouse
  • Detached 30' x 40' building with concrete floor and 12' overhead door

Financial Insights

Estimated NOI and Cap Rate

NOI / Yr
$38,826
Cap Rate
8.63%
Suggested Prices Based on Cap Rates
Cap Rate 5%
$776,520 $776.5K
Cap Rate 7%
$554,657 $554.7K
Cap Rate 9%
$431,400 $431.4K
Market Conditions
NOI Build-Up for 4,560 SF
Gross rent
$64.0K $14.04/SF
− Vacancy
−$4.3K −$0.94/SF
EGI
$59.7K $13.10/SF
− OpEx
−$20.9K −$4.58/SF
NOI
$38.8K $8.51/SF
Area
Wood County, WI
Vacancy
6.70%
Lease Rate
$14.04 /SF/Yr
Expense Ratio
35.00%
Simulate Cap Rate and NOI
Suggested Prices Based on Cap Rates
Cap Rate 5%
$776,520
Cap Rate 7%
$554,657
Cap Rate 9%
$431,400

Alternative Uses

Best Use
Flex RnD
$554.7K
$485.3K – $647.1K (±1% cap)
NOI $38,826 @ 7.0% cap · market cap 8.63%
Second Best
Industrial
$282.1K
$246.8K – $329.1K (±1% cap)
NOI $19,746 @ 7.0% cap · market cap 4.39%
Theoretical Best
Specialty Retail
$884.6K
$774.1K – $1.03M (±1% cap)
NOI $61,925 @ 7.0% cap · market cap 13.76%
Zoning and permitted uses should be independently verified with authorities. How Realmo checks its estimates

Property Analytics

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Current Use

Rapids Sign (Bike/Boat/Book/etc) Store

Suggested Use

Top Pick Law Firm Restaurant Parking Lot & Garage Nail Salon Auto Parts Store (Bike/Boat/Book/etc) Store

Score = modeled unmet demand for each use within ~1 mi (higher = bigger opportunity). Zoning and permitted uses should be independently verified with local authorities.

Lease Details

1
Drive-in doors
Turnkey business
Opportunity
Yes
Highway access
Yes
Paved road access

Location Intelligence

Trade Area within ½ mile

91
Businesses Nearby
Balanced
Demand for This Use

Demographics for 54494, WI

27,420
Population
13,110
Households
2.1
Avg Household Size
47
Median Age
23%
College-Educated
95%
High-School Grad
125.3 sq mi
ZIP Area
219
Density / Sq Mi
$71,087
Median Household Income
$43,800
Median Earnings
$954
Median Rent
$170,800
Median Home Value
Check the figures for this property Cap Rate, Value Estimation, Potential NOI and more
View Realmo Analytics

Market

Vacancy Rate% for Industrial in Midwest region

4.4% 2019
4.9% 2020
3.6% 2021
3.1% 2022
4.6% 2023
5% 2024
4.9% 2025

Frequently Asked Questions

What type of property is this?
Flex space - Flexible commercial facility with production, warehouse, and detached storage buildings along a divided four-lane highway.
Where is this flex space located?
The property is located at 2930 PLOVER ROAD Wisconsin Rapids, WI.
What is the asking price?
The asking price for this property is $450,000.
What are key features of this property?
This property features: 3,360 SF main building with showroom, production area, and climate‑controlled warehouse; 1,460 SF showroom, 940 SF shop/production area, and 960 SF warehouse; Detached 30' x 40' building with concrete floor and 12' overhead door
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