8-Unit Apartment
For Sale
$1,325,000
Pending
300 Santa Rosa Ave, Santa Rosa, CA 95404
Updated multifamily asset with professional management and completed balcony inspection.
Property Size3,442 SF
Days on Market52
Property Features for 300 Santa Rosa Ave
General Information
Standard status
Pending
Size
3,442 SF
Property subtype
Investment
Additional Details
Multifamily Units
8
Building Details
Building Size
3,442 SF
Year Built
1910
Units
8
Listing Agency:
(209) 518-1463
Listed By:
John Boss
(209) 518-1463
Source:
Elliman
Added: Jul 12
Changed: Aug 31
Last Checked: Aug 30 at 8:46PM
Displayed information is deemed reliable but is not guaranteed and should be independently verified. All listing content including descriptions, pricing, images are the copyrighted material of John Boss
Investment Insights
Based on property information with market context.
This 8-unit apartment property combines historic character with updated systems and ongoing maintenance. The building has completed its balcony inspection and complies with new laws. Professional management is provided by Pacific Properties, supporting an established operational structure for the asset.
The property is situated in Downtown Santa Rosa at 300 Santa Rosa Ave, directly across from the historic Luther Burbank Home & Gardens and Juilliard Park. WalkScore is 57, rated Somewhat Walkable; BikeScore is 54, rated Bikeable; and TransitScore is 26, indicating Some Transit.
The property is situated in Downtown Santa Rosa at 300 Santa Rosa Ave, directly across from the historic Luther Burbank Home & Gardens and Juilliard Park. WalkScore is 57, rated Somewhat Walkable; BikeScore is 54, rated Bikeable; and TransitScore is 26, indicating Some Transit.
Key Highlights
- 8‑unit multifamily property in Downtown Santa Rosa
- Professional management by Pacific Properties
- Balcony inspection completed and property compliant with new laws
Financial Insights
Estimated NOI and Cap Rate
NOI = area × lease_rate × (100 − vacancy) / 100 × (1 − expense_ratio). Net Operating Income — what the owner takes home each year before mortgage payments and income tax. Effective rent (asking rent minus vacancy losses) minus operating costs (taxes, insurance, maintenance, management).
NOI / Yr
$60,122
Cap rate = NOI / list price × 100. Capitalization rate — annual return on a fully cash purchase, before financing. NOI divided by price. Higher means more income per dollar invested, but usually also more risk or older condition. 5–8% is typical for stabilized commercial property; double digits often signal distressed deals.
Cap Rate
4.54%
Suggested Prices Based on Cap Rates
Cap rates vary significantly by property type, market, and asset quality.
Typical U.S. stable-market ranges:
Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+)
Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand)
Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically)
Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher)
Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk)
Self-Storage — 5.5% to 7.5%
Medical Office — 6.0% to 7.5%
Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term
Rules of thumb:
Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%).
Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C.
Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI.
Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$1,202,440
$1.2M
Cap Rate 7%
$858,886
$858.9K
Cap Rate 9%
$668,022
$668.0K
Market Conditions
NOI Build-Up for 3,442 SF
Vacancy — income lost from leasable area expected to sit empty during the year, subtracted from gross rent.
EGI (Effective Gross Income) — gross rent minus vacancy losses, the realistic income before paying operating costs.
OpEx (Operating Expenses) — recurring costs to operate the property (property tax, insurance, utilities, maintenance, management); excludes financing and capital improvements.
NOI (Net Operating Income) — income a property generates after operating costs but before financing and taxes.
Gross rent
$114.8K $33.36/SF
− Vacancy
−$5.5K −$1.60/SF
EGI
$109.3K $31.76/SF
− OpEx
−$49.2K −$14.29/SF
NOI
$60.1K $17.47/SF
Area
Santa Rosa, CA
Vacancy
4.80%
Lease Rate
$33.36 /SF/Yr
Expense Ratio
45.00%
Simulate Cap Rate and NOI
Suggested Prices Based on Cap Rates
Cap rates vary significantly by property type, market, and asset quality.
Typical U.S. stable-market ranges:
Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+)
Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand)
Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically)
Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher)
Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk)
Self-Storage — 5.5% to 7.5%
Medical Office — 6.0% to 7.5%
Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term
Rules of thumb:
Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%).
Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C.
Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI.
Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$1,202,440
Cap Rate 7%
$858,886
Cap Rate 9%
$668,022
Alternative Uses
Best Use
Apartment 5plus
$858.9K
$751.5K – $1.00M
NOI $60,122 @ 7.0% cap · market cap 4.54%
Second Best
—
—
no second resolved use
Theoretical Best
Multifamily LT 5
$956.3K
$836.8K – $1.12M
NOI $66,940 @ 7.0% cap · market cap 5.05%
Zoning and permitted uses should be independently verified with authorities.
Property Analytics
Property Profile
Current Use
Lease Details
8
Residential units
Location Intelligence
Trade Area within ½ mile
3,613
Businesses Nearby
Explore this area
Business Placement
Demographics for 95404, CA
38,034
Population
16,850
Households
2.3
Avg Household Size
43
Median Age
45%
College-Educated
90%
High-School Grad
75.4 sq mi
ZIP Area
504
Density / Sq Mi
$102,802
Median Household Income
$57,388
Median Earnings
$1,890
Median Rent
$865,900
Median Home Value
Market
Vacancy Rate% for Multifamily in West region
Questions? Ask Rey
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Frequently Asked Questions
What type of property is this?
Apartment building - Updated multifamily asset with professional management and completed balcony inspection.
Where is this apartment building located?
The property is located at 300 Santa Rosa Ave Santa Rosa, CA.
What is the asking price?
The asking price for this property is $1,325,000.
What are key features of this property?
This property features: 8‑unit multifamily property in Downtown Santa Rosa; Professional management by Pacific Properties; Balcony inspection completed and property compliant with new laws
