Free-Standing Storefront
For Sale
Contact for pricing
1272 Johnson Ferry Rd, Marietta, GA 30068
The property carries GC - General Commercial zoning and fronts Johnson Ferry Rd.
Property Size6,500 SF
Lot Size0.43 Acres
Price / SF$476.92
Days on Market161
Property Features for 1272 Johnson Ferry Rd
General Information
Standard status
Active
Size
6,500 SF
Class
C
Lot size
0.43 Acres
Property subtype
Retail
Zoning
GC - General Commercial
Investment Type
Owner/User
Additional Details
Asking Price
$3,100,000
Traffic Count
40,200 vehicles/day
Building Details
Year Built
1981
Buildings
1
Stories
1
Units
1
Tenancy
Single
Listing Agency:
Swartz Co Commercial Real Estate
(404) 876-4901
Listed By:
Ryan Swartzberg · License #GA 367087
Source:
Crexi
Added: Mar 23
Changed: Aug 29
Last Checked: Aug 29 at 5:39PM
Displayed information is deemed reliable but is not guaranteed and should be independently verified. All listing content including descriptions, pricing, images are the copyrighted material of Swartz Co Commercial Real Estate
Investment Insights
Based on property information with market context.
This free-standing retail building contains 6,500 square feet and was constructed in 1981. The property occupies a 0.43-acre lot and is positioned for storefront retail use, with GC - General Commercial zoning supporting its commercial setting. Its standalone format provides a clearly defined presence along Johnson Ferry Rd.
The site is at 1272 Johnson Ferry Rd in Marietta, Georgia, within East Cobb. More than 40,200 vehicles pass the corridor daily, and the property offers street frontage, signage visibility, and convenient access. The surrounding context includes national retailers and established neighborhoods, adding to the commercial character of the immediate area.
The site is at 1272 Johnson Ferry Rd in Marietta, Georgia, within East Cobb. More than 40,200 vehicles pass the corridor daily, and the property offers street frontage, signage visibility, and convenient access. The surrounding context includes national retailers and established neighborhoods, adding to the commercial character of the immediate area.
Key Highlights
- 6,500‑square‑foot free‑standing retail building
- 0.43‑acre lot with GC - General Commercial zoning
- More than 40,200 vehicles pass daily
Financial Insights
Estimated NOI and Cap Rate
NOI = area × lease_rate × (100 − vacancy) / 100 × (1 − expense_ratio). Net Operating Income — what the owner takes home each year before mortgage payments and income tax. Effective rent (asking rent minus vacancy losses) minus operating costs (taxes, insurance, maintenance, management).
NOI / Yr
$91,425
Cap rate = NOI / list price × 100. Capitalization rate — annual return on a fully cash purchase, before financing. NOI divided by price. Higher means more income per dollar invested, but usually also more risk or older condition. 5–8% is typical for stabilized commercial property; double digits often signal distressed deals.
Cap Rate
2.95%
Suggested Prices Based on Cap Rates
Cap rates vary significantly by property type, market, and asset quality.
Typical U.S. stable-market ranges:
Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+)
Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand)
Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically)
Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher)
Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk)
Self-Storage — 5.5% to 7.5%
Medical Office — 6.0% to 7.5%
Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term
Rules of thumb:
Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%).
Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C.
Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI.
Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$1,828,500
$1.8M
Cap Rate 7%
$1,306,071
$1.3M
Cap Rate 9%
$1,015,833
$1.0M
Market Conditions
NOI Build-Up for 6,500 SF
Vacancy — income lost from leasable area expected to sit empty during the year, subtracted from gross rent.
EGI (Effective Gross Income) — gross rent minus vacancy losses, the realistic income before paying operating costs.
OpEx (Operating Expenses) — recurring costs to operate the property (property tax, insurance, utilities, maintenance, management); excludes financing and capital improvements.
NOI (Net Operating Income) — income a property generates after operating costs but before financing and taxes.
Gross rent
$142.7K $21.96/SF
− Vacancy
−$12.1K −$1.87/SF
EGI
$130.6K $20.09/SF
− OpEx
−$39.2K −$6.03/SF
NOI
$91.4K $14.07/SF
Area
Cobb County, GA
Vacancy
8.50%
Lease Rate
$21.96 /SF/Yr
Expense Ratio
30.00%
Simulate Cap Rate and NOI
Suggested Prices Based on Cap Rates
Cap rates vary significantly by property type, market, and asset quality.
Typical U.S. stable-market ranges:
Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+)
Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand)
Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically)
Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher)
Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk)
Self-Storage — 5.5% to 7.5%
Medical Office — 6.0% to 7.5%
Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term
Rules of thumb:
Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%).
Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C.
Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI.
Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$1,828,500
Cap Rate 7%
$1,306,071
Cap Rate 9%
$1,015,833
Alternative Uses
Best Use
Retail
$1.31M
$1.14M – $1.52M
NOI $91,425 @ 7.0% cap · market cap 2.95%
Second Best
—
—
no second resolved use
Theoretical Best
Office A
$1.83M
$1.60M – $2.13M
NOI $127,764 @ 7.0% cap · market cap 4.12%
Zoning and permitted uses should be independently verified with authorities.
Property Analytics
Property Profile
Current Use
Lease Details
40,200 VPD
Traffic count
Location Intelligence
Trade Area within ½ mile
1,560
Businesses Nearby
593k
Monthly Visits Nearby
Under-served
Demand for This Use
Explore this area
Business Placement
Foot Traffic Nearby
Dining 32%
Groceries 22%
Apparel 22%
Shops & Services 15%
Whole Foods Market
Groceries
46,719 visits/mo
0.3 miles
Trader Joe's
Groceries
44,981 visits/mo
0.3 miles
DICK'S Sporting Goods
Apparel
40,131 visits/mo
0.4 miles
Chick-fil-A
Dining
39,438 visits/mo
0.3 miles
Kohl's
Apparel
32,036 visits/mo
0.3 miles
Demographics for 30068, GA
34,870
Population
13,005
Households
2.7
Avg Household Size
43
Median Age
74%
College-Educated
98%
High-School Grad
14.4 sq mi
ZIP Area
2,422
Density / Sq Mi
$142,911
Median Household Income
$78,294
Median Earnings
$1,711
Median Rent
$564,400
Median Home Value
Market
Vacancy Rate% for Retail in South region
Questions? Ask Rey
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Frequently Asked Questions
What type of property is this?
Storefront property - The property carries GC - General Commercial zoning and fronts Johnson Ferry Rd.
Where is this storefront property located?
The property is located at 1272 Johnson Ferry Rd Marietta, GA.
What is the asking price?
The asking price for this property is $3,100,000.
What are key features of this property?
This property features: 6,500‑square‑foot free‑standing retail building; 0.43‑acre lot with GC - General Commercial zoning; More than 40,200 vehicles pass daily
