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Property profile & analytics
OFF-MARKET
Estimated value
$16,355,000
Strip malls
1500 Pleasant Hl Rd Duluth, GA 30096-5889
Entity Owned
5-yr Hold
~
Est. High Equity
Property ID
US22-1788365
Property profile
Verified
Property type
Strip malls
Use group
SHOPPING CENTER, STRIP CENTER
Year built
1990
Total area
93,126 SF
Lot
14.47 ac (630,313 SF)
Zoning code
C2-GENERAL BUSINESS
APN
6-204 -015
UPID
US22-1788365
Cap rate & NOI
Priority signal for investors
Implied cap rate, NOI & suggested price
Cap rate vs submarket · NOI estimate · 3 price anchors
Implied cap rate, NOI & suggested price
Cap vs submarket · NOI estimate · 3 price anchors
Current use
Occupant on record · Public records
-
Deluxe Barbershop Barber Shop
-
Acceptance Insurance Insurance Agency
-
Nom Nom Tea & Bites Cafe & Coffee Shop
-
Taqueria Vallarta Restaurant
-
Lavanderia (Bike/Boat/Book/etc) Store
Value estimations
Realmo proprietary · 4 methods
AI Approach
AI
$11.89M
CAP Approach
CAP
by Request
Comparable Approach
Comparable
$22.27M
Blend (final)
Blend
$16.36M
Owner & transaction history
Marketplace 1500 LLC · 5 yrs held
Marketplace 1500 LLC
since 2021
Last sale
$14.0M
7 recorded transactions
Zoning & alternative use
C2-GENERAL BUSINESS · Duluth, GA
Permitted uses
Permitted uses
Allowed · conditional · prohibited
Top alternative use upside
Retail stores
$25.2M
+2.5%
Cap rate
Implied · in-place · derived from last sale + estimated NOI
Implied Cap rate
#1
Implied · in-place · NOI ÷ last sale
In-place · derived from last sale + estimated NOI
Cap rate, NOI & submarket benchmark
Implied cap rate vs Duluth submarket · NOI estimate · Typical band, median & reading
Implied cap rate, NOI & submarket benchmark
Cap vs Duluth submarket · NOI estimate · typical band, median & reading
Refine your cap rate
8-question underwriting flow
1.
Property current status — Going-In vs Stabilized
2.
Price for denominator — asking / offer / market
3.
Leasing status & lease structure (NNN / Gross)
4.
Tenant risk profile & vacancy assumption
5.
Upload T12 / rent roll / OM (optional)
Refine in 60 seconds, get exact suggested price
T12 upload · Submarket benchmarks · Sensitivity grid
Suggested price · 3 cap rate anchors
Income approach @ 5% / 7% / 9% — aggressive / typical / conservative
Suggested price at 5% / 7% / 9% cap
Aggressive / typical / conservative · Implied $/SF per anchor · Sensitivity grid
Suggested price at 5% / 7% / 9% cap
Aggressive / typical / conservative · implied $/SF · sensitivity
Value
AI, CAP & Alternative Use estimations · Realmo proprietary blendValue Estimations
Based on Realmo’s proprietary methodology
AI Approach
Method
Estimation
Statistic approach
by Request
ML approach
$11,890,000
CAP Approach
CAP Return
Estimation
6%
by Request
6.5%
by Request
7%
by Request
Alternative Use
Use
Estimation
NEIGHBORHOOD: SHOPPING CENTER
$24,535,000
Current use
RETAIL STORES
$25,155,000
Change: +3% · Conversion: Easy
Blend value · Realmo final
$16.36M
Range $14.72M – $17.99M · ±10% · vs last sale $14.00M (Apr 7 2021)
Last sale anchor
$14.00M
Apr 7 2021
Realmo estimate · informational only.
These numbers are calculated by our models from public records and may not reflect actual market value.
Not an appraisal.
Verify with a licensed appraiser before transacting. Realmo accepts no liability for divergence from real-world outcomes.
View the full estimation — every method, every assumption
Confidence drivers & risk notes · Custom comparable set · Free for first 3 / day
Full estimation methodology
Every method · every assumption · confidence drivers
Price per SF
Sale + rent benchmarks
Subject property
$176 / SF
Submarket sale & rent benchmarks
Median sale $/SF · Asking & closed rent · Submarket vacancy
Submarket sale & rent benchmarks
Median sale $/SF · asking & closed rent · submarket vacancy
Property tax & assessments
Tax year 2023Property tax & assessments
Tax year 2023
Tax billed
$227,916
Tax year 2023
Assessed value
$5,320,000
Assessed 2023
Previous assessed
$5,320,000
+0.0% YoY
Effective rate
4.28%
On assessed value
Assessed land
$1,430,160
Assessed improvement
$3,889,840
Land market value
$3,575,400
Improvement market value
$9,724,600
Total market value
$13,300,000
Comparables
6 recent transactions · within 1.5 miComparable in this city
6 recent transactions
Comparable in this City
Similar Nearby for Sale
Similar Nearby for Lease
Recent comparable sales
Sale price & price/SF · Sale date & distance · Adjustments & confidence
Recent comparable sales
Sale price & $/SF · sale date & distance · adjustments
Property description
Physical attributes from public recordsBuilding & lot
Public records
Property type
Strip malls
Use group
SHOPPING CENTER, STRIP CENTER
Status
Off-Market
Year built
1990
Heating
YES
Cooling
NONE
Buildings
3
Stories
1
Total area
93,126 SF
Lot
14.47 ac (630,313 SF)
Zoning code
C2-GENERAL BUSINESS
APN
6-204 -015
UPID
US22-1788365
Jurisdiction
GWINNETT
Zoning & alternative use
C2-GENERAL BUSINESS · Duluth, GA
Zoning C2-GENERAL BUSINESS · permitted uses
C2-GENERAL BUSINESS · Duluth, GA
Permitted & conditional uses
Allowed uses · Special-permit conditions · Prohibited uses
Permitted & conditional uses
Allowed · special-permit conditions · prohibited
Duluth. Always verify with local authorities before improvements.
Alternative use value scenarios
Repositioning upside vs current use
NEIGHBORHOOD: SHOPPING CENTER Current
Est. value
$24.5M
RETAIL STORES
Est. value
$25.2M
NEIGHBORHOOD: SHOPPING CENTER Current
RETAIL STORES
Alternative use deep dive — conversion cost, permits, timeline
Conversion cost estimate · Permit path & risks · Stabilized NOI per option
Alternative use deep dive
Conversion cost · permit path · stabilized NOI per option
Building & site characteristics
From public records
Year built
1990
Heating
YES
Cooling
Yes
Stories
1
Buildings
3
Lot
14.47 ac
Current owner
From public records · entity-resolved
Marketplace 1500 LLC
Entity
Mailing address
45 OLD PEACHTREE RD NE STE #700, SUWANEE, GA 30024-2906
Ownership since
2021
Owner contacts — direct phone, email, and related entities
Decision-maker phone · Verified email · Related entities & filings
Owner contacts
Email · phone · related entities
Sales History
10 recorded events · public records
Date
Price
Buyer
Seller
Deed Type
Mortgage
Apr 7, 2021
$14,000,000
Marketplace 1500 LLC
Marketplace Shopping Center LLC
Warranty Deed
$8,400,000 · Shinhan Bank America
Jul 22, 2016
—
Marketplace Shopping Center Ll
—
Deed
related
$11,500,000 · Lafayette FCU
Nov 5, 2015
$875,000
Fireworks Leasing LLC
Slate Marketplace Holdings LLC
Quit Claim Deed
related
$700,000 · Community Nat'l Bk&tr
Feb 18, 2014
$7,876,000
Slate Marketplace Holdings LLC
1500 Pleasant Hill Rd Holdings
Grant Deed
related
$110,361,272 · Wells Fargo Bk
Jun 9, 2011
$9,600,000
Pleasant Hill Road Holdin 1500
Marketplace Club LLC
Trustees Deed
—
Aug 26, 2008
—
Poobah LLC
Lake City Bank
Grant Deed
related
—
Jan 22, 2008
$5,525,000
George W Mckay
Walcan LLC
Grant Deed
related
—
Feb 15, 2007
$3,350,000
Walcan LLC
Wallace Ents INC
Grant Deed
$3,350,000 · Signature Bank Of Georgia
Sep 2, 2005
$11,610,000
Marketplace Club LLC
Wallace Ents INC
Deed
$8,700,000 · Colonial Bk
—
—
Marketplace Club LLC
—
Deed Of Trust
related
$10,160,000 · Wells Fargo Bank
Coming soon
Costs & Benchmarks
Operating expenses, capex projections, utility benchmarks, and submarket comparables — all in one view.
Coming soon
Risks
Flood, climate, environmental, title, and tenant-concentration risk — surfaced with mitigations and source citations.
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