Visible Plaza on Palm
For Sale
$6,700,000
67777 E Palm Canyon Dr, Cathedral City, CA 92234
Prime retail location in Cathedral City's main shopping corridor.
Property Size23,250 SF
Days on Market177
Property Features for 67777 E Palm Canyon Dr
General Information
Standard status
Active
Size
23,250 SF
Property subtype
Retail
Building Details
Building Size
23,250 SF
Year Built
1998
Listing Agency:
Coldwell Banker Commercial Lyle & Associates
(760) 641-7602
Listed By:
Rob Wenthold · License #CalDRE #01153834
(760) 641-7602
Source:
Cbclyle
Added: Mar 5
Changed: Aug 27
Last Checked: Aug 29 at 8:54AM
Displayed information is deemed reliable but is not guaranteed and should be independently verified. All listing content including descriptions, pricing, images are the copyrighted material of Coldwell Banker Commercial Lyle & Associates
Investment Insights
Based on property information with market context.
Located on the south side of E. Palm Canyon Drive (Highway 111), between Golf Club Drive and Perez Road, Desert Twins Plaza is situated within a short walk to Downtown Cathedral City. The property is an integral part of Cathedral City's "Main Shopping Corridor" and is strategically located near the Cathedral City Auto Center and adjacent to retailers including Target, Trader Joe's and Revival's. The property has been well maintained and historically operates at or near 100% occupancy. The property is located at 67777 E Palm Canyon Dr, Cathedral City, CA 92234.
Key Highlights
- Prime location on E. Palm Canyon Drive (Highway 111), the main shopping corridor in Cathedral City.
- High visibility property.
- Strategically located near Cathedral City Auto Center and numerous retailers (Target, Trader Joe's, Revival's).
Financial Insights
Estimated NOI and Cap Rate
NOI = area × lease_rate × (100 − vacancy) / 100 × (1 − expense_ratio). Net Operating Income — what the owner takes home each year before mortgage payments and income tax. Effective rent (asking rent minus vacancy losses) minus operating costs (taxes, insurance, maintenance, management).
NOI / Yr
$333,260
Cap rate = NOI / list price × 100. Capitalization rate — annual return on a fully cash purchase, before financing. NOI divided by price. Higher means more income per dollar invested, but usually also more risk or older condition. 5–8% is typical for stabilized commercial property; double digits often signal distressed deals.
Cap Rate
4.97%
Suggested Prices Based on Cap Rates
Cap rates vary significantly by property type, market, and asset quality.
Typical U.S. stable-market ranges:
Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+)
Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand)
Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically)
Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher)
Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk)
Self-Storage — 5.5% to 7.5%
Medical Office — 6.0% to 7.5%
Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term
Rules of thumb:
Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%).
Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C.
Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI.
Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$6,665,200
$6.7M
Cap Rate 7%
$4,760,857
$4.8M
Cap Rate 9%
$3,702,889
$3.7M
Market Conditions
NOI Build-Up for 23,250 SF
Vacancy — income lost from leasable area expected to sit empty during the year, subtracted from gross rent.
EGI (Effective Gross Income) — gross rent minus vacancy losses, the realistic income before paying operating costs.
OpEx (Operating Expenses) — recurring costs to operate the property (property tax, insurance, utilities, maintenance, management); excludes financing and capital improvements.
NOI (Net Operating Income) — income a property generates after operating costs but before financing and taxes.
Gross rent
$502.2K $21.60/SF
− Vacancy
−$26.1K −$1.12/SF
EGI
$476.1K $20.48/SF
− OpEx
−$142.8K −$6.14/SF
NOI
$333.3K $14.33/SF
Area
Riverside County, CA
Vacancy
5.20%
Lease Rate
$21.60 /SF/Yr
Expense Ratio
30.00%
Simulate Cap Rate and NOI
Suggested Prices Based on Cap Rates
Cap rates vary significantly by property type, market, and asset quality.
Typical U.S. stable-market ranges:
Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+)
Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand)
Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically)
Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher)
Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk)
Self-Storage — 5.5% to 7.5%
Medical Office — 6.0% to 7.5%
Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term
Rules of thumb:
Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%).
Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C.
Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI.
Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$6,665,200
Cap Rate 7%
$4,760,857
Cap Rate 9%
$3,702,889
Alternative Uses
Best Use
Retail
$4.76M
$4.17M – $5.55M
NOI $333,260 @ 7.0% cap · market cap 4.97%
Second Best
—
—
no second resolved use
Theoretical Best
Office A
$6.97M
$6.09M – $8.13M
NOI $487,571 @ 7.0% cap · market cap 7.28%
Zoning and permitted uses should be independently verified with authorities.
Property Analytics
Property Profile
Current Use
Location Intelligence
Trade Area within ½ mile
403
Businesses Nearby
211k
Monthly Visits Nearby
Well-served
Demand for This Use
Explore this area
Business Placement
Foot Traffic Nearby
Superstores 35%
Dining 25%
Shops & Services 21%
Groceries 15%
Target
Superstores
74,605 visits/mo
0.2 miles
Trader Joe's
Groceries
31,966 visits/mo
0.3 miles
El Pollo Loco
Dining
15,242 visits/mo
0.2 miles
McDonald's
Dining
14,061 visits/mo
0.2 miles
Starbucks
Dining
13,098 visits/mo
0.2 miles
Demographics for 92234, CA
51,509
Population
23,114
Households
2.2
Avg Household Size
42
Median Age
26%
College-Educated
81%
High-School Grad
14.8 sq mi
ZIP Area
3,480
Density / Sq Mi
$67,031
Median Household Income
$34,895
Median Earnings
$1,554
Median Rent
$420,700
Median Home Value
Market
Vacancy Rate% for Retail in West region
Questions? Ask Rey
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Similar Off Market Nearby
- Cathedral City Plaza — 68325 E Palm Canyon Dr, Cathedral City, CA 92234
- Oscar Ivan Tapia — Cathedral City, CA 92234
- Canyon Plaza Shopping Center — 67575 E Palm Canyon Dr, Cathedral City, CA 92234
- Canyon Plaza North — Cathedral City, CA 92234
- Rimrock Plaza — E Palm Canyon Dr, Palm Springs, CA 92264
Frequently Asked Questions
What type of property is this?
Shopping center - Prime retail location in Cathedral City's main shopping corridor.
Where is this shopping center located?
The property is located at 67777 E Palm Canyon Dr Cathedral City, CA.
What is the asking price?
The asking price for this property is $6,700,000.
What are key features of this property?
This property features: Prime location on E. Palm Canyon Drive (Highway 111), the main shopping corridor in Cathedral City.; High visibility property.; Strategically located near Cathedral City Auto Center and numerous retailers (Target, Trader Joe's, Revival's).
