Former Broadcast Studio in
For Sale
Contact for pricing
655 W Umpqua St, Roseburg, OR 97471
Versatile 9,130 SF building on 1.38 acres near I-5.
Property Size9,130 SF
Lot Size1.38 Acres
Price / SF$115.01
Days on Market177
Property Features for 655 W Umpqua St
General Information
Standard status
Active
Size
9,130 SF
Total Parking Spaces
27
Lot size
1.38 Acres
Property subtype
Office, Industrial, Mixed Use, Special Purpose
Zoning
C3 (General Commercial)
Investment Type
Owner/User
Building Details
Year Built
1949
Buildings
1
Stories
3
Listing Agency:
Merit Commercial Real Estate
(541) 608-6704
Listed By:
Scott King · License #Oregon 200602153
Source:
Crexi
Added: Feb 18
Changed: Aug 12
Last Checked: Aug 11 at 5:14PM
Displayed information is deemed reliable but is not guaranteed and should be independently verified. All listing content including descriptions, pricing, images are the copyrighted material of Merit Commercial Real Estate
Investment Insights
Based on property information with market context.
The property at 655 West Umpqua Street in Roseburg, Oregon, is a former broadcast studio situated on a 1.38-acre parcel. Originally a gymnasium for Roseburg High School, the building was expanded into a television and broadcast studio. It features a production studio, a sound-isolated control room, and office and sales areas. The majority of the interior equipment has been removed, creating a flexible building with a usable layout and architectural design. The property includes abundant exterior space, allowing for possible expansion, further development, or vehicle parking and storage. There is also a small fenced yard adjacent to the building. The property offers the possibility of splitting the lot or leasing excess land. Located in Roseburg, the property is just under two minutes from Interstate 5, providing access between Eugene and Medford. The building size is 9,130 square feet. The property is suitable for a variety of commercial uses.
Key Highlights
- 1.38‑acre parcel with abundant exterior space for expansion.
- Excellent access: Located under two minutes from Interstate 5.
- Flexible building with a usable layout.
Financial Insights
Estimated NOI and Cap Rate
NOI = area × lease_rate × (100 − vacancy) / 100 × (1 − expense_ratio). Net Operating Income — what the owner takes home each year before mortgage payments and income tax. Effective rent (asking rent minus vacancy losses) minus operating costs (taxes, insurance, maintenance, management).
NOI / Yr
$63,339
Cap rate = NOI / list price × 100. Capitalization rate — annual return on a fully cash purchase, before financing. NOI divided by price. Higher means more income per dollar invested, but usually also more risk or older condition. 5–8% is typical for stabilized commercial property; double digits often signal distressed deals.
Cap Rate
6.03%
Suggested Prices Based on Cap Rates
Cap rates vary significantly by property type, market, and asset quality.
Typical U.S. stable-market ranges:
Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+)
Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand)
Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically)
Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher)
Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk)
Self-Storage — 5.5% to 7.5%
Medical Office — 6.0% to 7.5%
Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term
Rules of thumb:
Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%).
Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C.
Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI.
Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$1,266,780
$1.3M
Cap Rate 7%
$904,843
$904.8K
Cap Rate 9%
$703,767
$703.8K
Market Conditions
NOI Build-Up for 9,130 SF
Vacancy — income lost from leasable area expected to sit empty during the year, subtracted from gross rent.
EGI (Effective Gross Income) — gross rent minus vacancy losses, the realistic income before paying operating costs.
OpEx (Operating Expenses) — recurring costs to operate the property (property tax, insurance, utilities, maintenance, management); excludes financing and capital improvements.
NOI (Net Operating Income) — income a property generates after operating costs but before financing and taxes.
Gross rent
$109.6K $12.00/SF
− Vacancy
−$8.2K −$0.90/SF
EGI
$101.3K $11.10/SF
− OpEx
−$38.0K −$4.16/SF
NOI
$63.3K $6.94/SF
Area
Douglas County, OR
Vacancy
7.50%
Lease Rate
$12.00 /SF/Yr
Expense Ratio
37.50%
Simulate Cap Rate and NOI
Suggested Prices Based on Cap Rates
Cap rates vary significantly by property type, market, and asset quality.
Typical U.S. stable-market ranges:
Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+)
Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand)
Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically)
Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher)
Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk)
Self-Storage — 5.5% to 7.5%
Medical Office — 6.0% to 7.5%
Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term
Rules of thumb:
Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%).
Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C.
Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI.
Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$1,266,780
Cap Rate 7%
$904,843
Cap Rate 9%
$703,767
Alternative Uses
Best Use
Mixed Use
$904.8K
$791.7K – $1.06M
NOI $63,339 @ 7.0% cap · market cap 6.03%
Second Best
—
—
no second resolved use
Theoretical Best
Specialty Retail
$1.58M
$1.38M – $1.84M
NOI $110,614 @ 7.0% cap · market cap 10.53%
Zoning and permitted uses should be independently verified with authorities.
Property Analytics
Property Profile
Current Use
Location Intelligence
Trade Area within ½ mile
619
Businesses Nearby
Explore this area
Business Placement
Demographics for 97471, OR
30,900
Population
13,356
Households
2.3
Avg Household Size
48
Median Age
24%
College-Educated
93%
High-School Grad
182.0 sq mi
ZIP Area
170
Density / Sq Mi
$70,765
Median Household Income
$40,926
Median Earnings
$1,099
Median Rent
$326,400
Median Home Value
Questions? Ask Rey
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Frequently Asked Questions
What type of property is this?
Mixed-use property - Versatile 9,130 SF building on 1.38 acres near I-5.
Where is this mixed-use property located?
The property is located at 655 W Umpqua St Roseburg, OR.
What is the asking price?
The asking price for this property is $1,050,000.
What are key features of this property?
This property features: 1.38‑acre parcel with abundant exterior space for expansion.; Excellent access: Located under two minutes from Interstate 5.; Flexible building with a usable layout.
