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Union Square Plaza Hotel
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418–432 Geary St, San Francisco, CA 94102

Seven-story hotel with retail space in Union Square.

Property Size31,405 SF
Days on Market148

Property Features for 418–432 Geary St

General Information

Standard status Active
Size 31,405 SF
Property subtype Hospitality, Multifamily, Retail

Building Details

Year Built 1911
Listing Agency: KW Commercial Roseville
Listed By: ryan clark · License #CA
Source: Crexi
Added: Mar 5 Changed: Jul 10 Last Checked: Jul 30 at 10:44AM

Displayed information is deemed reliable but is not guaranteed and should be independently verified. All listing content including descriptions, pricing, images are the copyrighted material of KW Commercial Roseville

Investment Insights

Based on property information with market context.

The Union Square Plaza Hotel is a seven-story brick and steel structure featuring 69 guest rooms above approximately 5,800 square feet of ground-floor retail space and a hotel lobby. The basement level includes a restaurant and storage area. Each guest room has a private bathroom, and the property is equipped with a commercial-grade laundry facility. Located mid-block on Geary Street, a two-lane corridor with metered street parking and consistent pedestrian traffic, the hotel benefits from established restaurant and service operators among its retail tenants, providing income diversification. Situated near San Francisco’s premier shopping, dining, and entertainment district, the Union Square Plaza Hotel is at the center of the city’s cultural and hospitality core. The property benefits from year-round foot traffic, world-class retail adjacency, and transit access. Originally constructed in 1911, the hotel exhibits early 20th-century architecture and underwent a seismic retrofit in 1995. Its reinforced brick-and-steel structure combines historic charm with modern safety standards. Union Square is a renowned urban shopping district and a central hub for tourism and commerce. Surrounded by luxury retail, major hotels, and Broadway-style theaters, the area attracts millions of visitors annually and anchors San Francisco’s hospitality sector. The property size is 31,405 square feet.

Key Highlights

  • Prime location in Union Square, San Francisco, with high foot traffic.
  • Diversified income streams from 69 guest rooms and approximately 5,800 sq ft of ground‑floor retail space.
  • Seismic retrofit completed in 1995.

Property Analytics

Current Use

Isalis (Bike/Boat/Book/etc) Store Party City Party Supply Store Skunk Funk Big Box & Wholesale Store Carl's Trading Co Hat Shop Bushka's Kitchen LLC (Bike/Boat/Book/etc) Store

Suggested Use

Top Pick Carpet & Flooring Store (Bike/Boat/Book/etc) Store Buffet Tanning Salon Pet Grooming Service Fish Market

Score = modeled unmet demand for each use within ~1 mi (higher = bigger opportunity). Zoning and permitted uses should be independently verified with local authorities.

Location Intelligence

Trade Area within ½ mile

12,572
Businesses Nearby
65k
Monthly Visits Nearby

Foot Traffic Nearby

Shops & Services 49% Dining 26% Hotels & Casinos 16% Apparel 9%
Boba Guys Dining
13,827 visits/mo 0.5 miles
Shell Shops & Services
13,361 visits/mo 0.2 miles
Wells Fargo Shops & Services
8,374 visits/mo 0.3 miles
Courtyard by Marriott San Francisco Downtown/Van Ness Ave. Hotels & Casinos
5,529 visits/mo 0.4 miles
Allbirds Apparel
4,463 visits/mo 0.2 miles

Demographics for 94102, CA

39,432
Population
23,153
Households
1.7
Avg Household Size
40
Median Age
42%
College-Educated
81%
High-School Grad
0.7 sq mi
ZIP Area
56,331
Density / Sq Mi
$64,781
Median Household Income
$55,873
Median Earnings
$1,517
Median Rent
$996,300
Median Home Value

Market

Vacancy Rate% for Retail in San Francisco, CA

4.8% 2019
6.5% 2020
6.6% 2021
6.3% 2022
6.4% 2023
6.5% 2024
5.8% 2025
Rey
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Frequently Asked Questions

What type of property is this?
Hotel - Seven-story hotel with retail space in Union Square.
Where is this hotel located?
The property is located at 418–432 Geary St San Francisco, CA.
What are key features of this property?
This property features: Prime location in Union Square, San Francisco, with high foot traffic.; Diversified income streams from 69 guest rooms and approximately 5,800 sq ft of ground‑floor retail space.; Seismic retrofit completed in 1995.
More about this property
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