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Two-Building Retail Strip Center
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2360-72 Paseo De Las Americas, San Diego, CA 92154

Retail center with direct frontage on two roads and proximity to the Otay Mesa/Mexico pedestrian border crossing.

Property Size34,560 SF
Price / SF$248.99
Days on Market8

Property Features for 2360-72 Paseo De Las Americas

General Information

Standard status Active
Size 34,560 SF
Property subtype Retail
Occupancy 35%
Lease Type Net
Investment Type Value Add

Building Details

Buildings 2
Tenancy Multi
Listing Agency: Colliers - Los Angeles - La Jolla, California
Listed By: Robert Mooney · License #CA 00836061
Source: Crexi
Added: Aug 28 Changed: Sep 3 Last Checked: Sep 3 at 2:16AM

Displayed information is deemed reliable but is not guaranteed and should be independently verified. All listing content including descriptions, pricing, images are the copyrighted material of Colliers - Los Angeles - La Jolla, California

Investment Insights

Based on property information with market context.

Otay Plaza comprises two retail buildings totaling 34,560 square feet. The strip center is currently 65% vacant, offering a substantial amount of available space within an established commercial property. Existing frontage extends along Paseo De Las Americas and Roll Drive.

The property is located in the Otay Mesa area of San Diego, within short walking distance of the Otay Mesa/Mexico Pedestrian Border Crossing. Its two-building configuration, street frontage, and current vacancy profile provide a flexible basis for retail occupancy and property repositioning.

Key Highlights

  • Two retail buildings totaling 34,560 SF
  • 65% currently vacant
  • Frontage on Paseo De Las Americas and Roll Drive

Financial Insights

Estimated NOI and Cap Rate

NOI = area × lease_rate × (100 − vacancy) / 100 × (1 − expense_ratio). Net Operating Income — what the owner takes home each year before mortgage payments and income tax. Effective rent (asking rent minus vacancy losses) minus operating costs (taxes, insurance, maintenance, management).
NOI / Yr
$542,868
Cap rate = NOI / list price × 100. Capitalization rate — annual return on a fully cash purchase, before financing. NOI divided by price. Higher means more income per dollar invested, but usually also more risk or older condition. 5–8% is typical for stabilized commercial property; double digits often signal distressed deals.
Cap Rate
6.31%
Suggested Prices Based on Cap Rates Cap rates vary significantly by property type, market, and asset quality. Typical U.S. stable-market ranges: Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+) Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand) Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically) Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher) Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk) Self-Storage — 5.5% to 7.5% Medical Office — 6.0% to 7.5% Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term Rules of thumb: Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%). Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C. Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI. Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$10,857,360 $10.9M
Cap Rate 7%
$7,755,257 $7.8M
Cap Rate 9%
$6,031,867 $6.0M
Market Conditions
NOI Build-Up for 34,560 SF Vacancy — income lost from leasable area expected to sit empty during the year, subtracted from gross rent. EGI (Effective Gross Income) — gross rent minus vacancy losses, the realistic income before paying operating costs. OpEx (Operating Expenses) — recurring costs to operate the property (property tax, insurance, utilities, maintenance, management); excludes financing and capital improvements. NOI (Net Operating Income) — income a property generates after operating costs but before financing and taxes.
Gross rent
$829.4K $24.00/SF
− Vacancy
−$53.9K −$1.56/SF
EGI
$775.5K $22.44/SF
− OpEx
−$232.7K −$6.73/SF
NOI
$542.9K $15.71/SF
Area
ZIP 92154
Vacancy
6.50%
Lease Rate
$24.00 /SF/Yr
Expense Ratio
30.00%
Simulate Cap Rate and NOI
Suggested Prices Based on Cap Rates Cap rates vary significantly by property type, market, and asset quality. Typical U.S. stable-market ranges: Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+) Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand) Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically) Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher) Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk) Self-Storage — 5.5% to 7.5% Medical Office — 6.0% to 7.5% Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term Rules of thumb: Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%). Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C. Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI. Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$10,857,360
Cap Rate 7%
$7,755,257
Cap Rate 9%
$6,031,867

Alternative Uses

Best Use
Retail
$7.76M
$6.79M – $9.05M (±1% cap)
NOI $542,868 @ 7.0% cap · market cap 6.31%
Second Best
no second resolved use
Theoretical Best
Office A
$12.37M
$10.82M – $14.43M (±1% cap)
NOI $865,935 @ 7.0% cap · market cap 10.06%
Zoning and permitted uses should be independently verified with authorities.

Property Analytics

Current Use

Strip malls

Suggested Use

Top Pick Butcher (Bike/Boat/Book/etc) Store Skin Care Clinic Acupuncture Restaurant Fish Market

Score = modeled unmet demand for each use within ~1 mi (higher = bigger opportunity). Zoning and permitted uses should be independently verified with local authorities.

Location Intelligence

Trade Area within ½ mile

1,046
Businesses Nearby
86k
Monthly Visits Nearby

Foot Traffic Nearby

Shops & Services 48% Dining 45% Hotels & Casinos 6% Electronics 1%
Starbucks Dining
14,426 visits/mo 0.1 miles
Jack in the Box Dining
14,060 visits/mo 0.4 miles
76 Shops & Services
10,536 visits/mo 0.4 miles
Circle K Shops & Services
8,496 visits/mo 0.4 miles
Carl's Jr. Dining
8,031 visits/mo 0.1 miles

Demographics for 92154, CA

84,027
Population
23,832
Households
3.5
Avg Household Size
36
Median Age
21%
College-Educated
80%
High-School Grad
51.3 sq mi
ZIP Area
1,638
Density / Sq Mi
$90,035
Median Household Income
$42,333
Median Earnings
$2,143
Median Rent
$606,400
Median Home Value

Market

Vacancy Rate% for Retail in San Diego, CA

4.9% 2019
6% 2020
5.8% 2021
4.5% 2022
4.4% 2023
4.4% 2024
4.8% 2025
Rey
Questions? Ask Rey
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Frequently Asked Questions

What type of property is this?
Strip mall - Retail center with direct frontage on two roads and proximity to the Otay Mesa/Mexico pedestrian border crossing.
Where is this strip mall located?
The property is located at 2360-72 Paseo De Las Americas San Diego, CA.
What is the asking price?
The asking price for this property is $8,605,000.
What are key features of this property?
This property features: Two retail buildings totaling 34,560 SF; 65% currently vacant; Frontage on Paseo De Las Americas and Roll Drive
More about this property
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