Turn-Key Farmers Market and
For Sale
$549,900
10281 State Highway 66, Rosholt, WI 54473
Remodeled 2022 market includes a fully equipped kitchen, walk-in cooler, retail space, and two irrigated greenhouses.
Property Size1,800 SF
Price / SF$305.50
Days on Market94
Property Features for 10281 State Highway 66
General Information
Standard status
Active
Size
1,800 SF
Additional Details
Business Included
Yes
Drive-In Doors
4
Building Details
Year Renovated
2022
Listing Agency:
NEXTHOME PRIORITY
(715) 340-4643
Listed By:
JASON HOLMES · License #80054-94,PersonLicenseNumber
(715) 340-4643
Source:
Exprealty
Added: May 5
Changed: Jul 10
Last Checked: Jul 31 at 1:44PM
Displayed information is deemed reliable but is not guaranteed and should be independently verified. All listing content including descriptions, pricing, images are the copyrighted material of NEXTHOME PRIORITY
Investment Insights
Based on property information with market context.
This turn-key farmers market operation was completely remodeled in 2022 and is ready for a new owner. The market building includes approximately 1,800 sq ft, with about 1,300 sq ft dedicated to retail space and ample upstairs storage. The interior features durable metal paneling and tongue-and-groove finishes, along with updated electrical and plumbing, and a new boiler system. A fully equipped commercial kitchen supports daily lunch service, and a 10' x 12' walk-in cooler is included.
The property is located at 10281 State Highway 66 in Rosholt, WI. For production and receiving, it includes two fully renovated greenhouses with double tarp roofs, plus four overhead garage doors and four service doors to facilitate access. The east greenhouse includes in-floor radiant heat to help extend the growing season.
Outside, the setup is designed for reliable growing and day-to-day organization, with a new irrigation system, approximately 420 feet of pallet racking, and an additional fully irrigated growing area ideal for mums. Inside the retail space, the operation’s current selection includes plants, fresh produce, maple syrup, honey, fresh jam, and 12 flavors of ice cream, supported by the existing kitchen and storage improvements.
The property is located at 10281 State Highway 66 in Rosholt, WI. For production and receiving, it includes two fully renovated greenhouses with double tarp roofs, plus four overhead garage doors and four service doors to facilitate access. The east greenhouse includes in-floor radiant heat to help extend the growing season.
Outside, the setup is designed for reliable growing and day-to-day organization, with a new irrigation system, approximately 420 feet of pallet racking, and an additional fully irrigated growing area ideal for mums. Inside the retail space, the operation’s current selection includes plants, fresh produce, maple syrup, honey, fresh jam, and 12 flavors of ice cream, supported by the existing kitchen and storage improvements.
Key Highlights
- Wisconsin Territories Farmers Market remodeled in 2022, operating and ready for the next owner
- ~1,800 SF market building with ~1,300 SF of retail space plus upstairs storage
- Fully equipped commercial kitchen for daily lunch offerings, including a 10' x 12' walk‑in cooler
Financial Insights For Specialty Retail
Simulate Cap Rate and NOI
NOI Build-Up
- Vacancy
- income lost from leasable area expected to sit empty during the year — subtracted from gross rent.
- EGI (Effective Gross Income)
- gross rent minus vacancy losses — the realistic income before paying operating costs.
- OpEx (Operating Expenses)
- recurring costs to operate the property (property tax, insurance, utilities, maintenance, management) — excludes financing and capital improvements.
- NOI (Net Operating Income)
- income a property generates after operating costs but before financing and taxes.
| Component | $ | $/SF |
|---|---|---|
| Gross rent | $34.1k | $18.96 |
| − Vacancy | −$1.4k | −$0.80 |
| EGI | $32.7k | $18.16 |
| − OpEx | −$8.2k | −$4.54 |
| NOI | $24.5k | $13.62 |
1,800 SF · lease $18.96/SF/yr · vacancy 4.20% · expense 25.00%
Alternative Uses
Best Use
Specialty Retail
$350.3K
$306.5K – $408.7K
NOI $24,521 @ 7.0% cap · market cap 4.46%
Second Best
Retail
$256.5K
$224.4K – $299.3K
NOI $17,955 @ 7.0% cap · market cap 3.27%
Theoretical Best
—
—
same as Best Use
Zoning and permitted uses should be independently verified with authorities.
Property Analytics
Property Profile
Current Use
Lease Details
4
Drive-in doors
Turnkey business
Opportunity
Location Intelligence
Trade Area within ½ mile
52
Businesses Nearby
4k
Monthly Visits Nearby
Explore this area
Business Placement
Foot Traffic Nearby
Shops & Services 100%
Dollar General
Shops & Services
3,540 visits/mo
0.2 miles
Demographics for 54473, WI
2,582
Population
1,203
Households
2.1
Avg Household Size
47
Median Age
19%
College-Educated
94%
High-School Grad
84.4 sq mi
ZIP Area
31
Density / Sq Mi
$77,981
Median Household Income
$44,848
Median Earnings
$772
Median Rent
$229,400
Median Home Value
Market
Vacancy Rate% for Retail in Midwest region
Questions? Ask Rey
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Frequently Asked Questions
What type of property is this?
Farm - Remodeled 2022 market includes a fully equipped kitchen, walk-in cooler, retail space, and two irrigated greenhouses.
Where is this farm located?
The property is located at 10281 State Highway 66 Rosholt, WI.
What is the asking price?
The asking price for this property is $549,900.
What are key features of this property?
This property features: Wisconsin Territories Farmers Market remodeled in 2022, operating and ready for the next owner; ~1,800 SF market building with ~1,300 SF of retail space plus upstairs storage; Fully equipped commercial kitchen for daily lunch offerings, including a 10' x 12' walk‑in cooler
