10-Unit Self-Storage
For Sale
$159,900
177 N MAIN STREET, Rosholt, WI 54473
Commercial/Industrial, Rosholt, WI
Property Size3,224 SF
Lot Size0.20 Acres
Price / SF$49.60
Days on Market135
Property Features for 177 N MAIN STREET
General Information
Property type
Commercial Sale
Property subtype
Other
Zoning description
Commercial
Lot features
Business District
Subdivision
Stevens Point
Standard status
Active
Size
3,224 SF
Lot size
0.20 Acres
Taxes and HOA fees
Tax Year
2025
Tax Annual Amount
1960
Utilities
Heating system
Forced Air
Cooling system
Central Air
Amenities
two half baths
two large back garage doors
one side service door
two new display windows
two smaller windows
large heavy duty entry door
newer lighting
electrical updates
Building Details
Year built
1945
Number of units
10
Building materials
Brick, Block
Roof type
Membrane
Listing Agency:
TOP CHOICE REALTY LLC
Listed By:
DEBRA KLUCK-OKSIUTA · License #45258-90
(715) 340-9470
Added: Apr 24
Changed: Sep 3
Last Checked: Sep 5 at 3:06AM
MLS# 22601655
Copyright © 2026 Central Wisconsin MLS. All rights reserved. All information provided by the listing agent/broker is deemed reliable but is not guaranteed and should be independently verified.
Investment Insights
Based on property information with market context.
This 3,224-square-foot commercial building combines an established storage component with additional unfinished space. Ten storage units occupy one side, while the other area could be finished for retail, office, or florist use. The property includes two half baths, two large rear garage doors, and a separate side service door. Two display windows and two smaller front windows have been installed, and a heavy-duty entry door remains to be installed.
Built in 1945, the building features brick and block construction, forced-air heat, central air, and a membrane roof installed around 2007. Some lighting and electrical improvements have been completed. The property occupies 0.2 acres in downtown Rosholt, providing a compact setting for its storage and unfinished commercial areas.
Built in 1945, the building features brick and block construction, forced-air heat, central air, and a membrane roof installed around 2007. Some lighting and electrical improvements have been completed. The property occupies 0.2 acres in downtown Rosholt, providing a compact setting for its storage and unfinished commercial areas.
Key Highlights
- 10 storage units within a 3,224‑square‑foot commercial building
- Additional unfinished area suited for retail, office, or florist use
- Two large rear garage doors, side service door, and two half baths
Financial Insights
Estimated NOI and Cap Rate
NOI = area × lease_rate × (100 − vacancy) / 100 × (1 − expense_ratio). Net Operating Income — what the owner takes home each year before mortgage payments and income tax. Effective rent (asking rent minus vacancy losses) minus operating costs (taxes, insurance, maintenance, management).
NOI / Yr
$10,689
Cap rate = NOI / list price × 100. Capitalization rate — annual return on a fully cash purchase, before financing. NOI divided by price. Higher means more income per dollar invested, but usually also more risk or older condition. 5–8% is typical for stabilized commercial property; double digits often signal distressed deals.
Cap Rate
6.68%
Suggested Prices Based on Cap Rates
Cap rates vary significantly by property type, market, and asset quality.
Typical U.S. stable-market ranges:
Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+)
Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand)
Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically)
Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher)
Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk)
Self-Storage — 5.5% to 7.5%
Medical Office — 6.0% to 7.5%
Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term
Rules of thumb:
Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%).
Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C.
Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI.
Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$213,780
$213.8K
Cap Rate 7%
$152,700
$152.7K
Cap Rate 9%
$118,767
$118.8K
Market Conditions
NOI Build-Up for 3,224 SF
Vacancy — income lost from leasable area expected to sit empty during the year, subtracted from gross rent.
EGI (Effective Gross Income) — gross rent minus vacancy losses, the realistic income before paying operating costs.
OpEx (Operating Expenses) — recurring costs to operate the property (property tax, insurance, utilities, maintenance, management); excludes financing and capital improvements.
NOI (Net Operating Income) — income a property generates after operating costs but before financing and taxes.
Gross rent
$13.3K $4.11/SF
− Vacancy
−$676 −$0.21/SF
EGI
$12.6K $3.90/SF
− OpEx
−$1.9K −$0.59/SF
NOI
$10.7K $3.32/SF
Area
Portage County, WI
Vacancy
5.10%
Lease Rate
$4.11 /SF/Yr
Expense Ratio
15.00%
Simulate Cap Rate and NOI
Suggested Prices Based on Cap Rates
Cap rates vary significantly by property type, market, and asset quality.
Typical U.S. stable-market ranges:
Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+)
Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand)
Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically)
Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher)
Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk)
Self-Storage — 5.5% to 7.5%
Medical Office — 6.0% to 7.5%
Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term
Rules of thumb:
Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%).
Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C.
Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI.
Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$213,780
Cap Rate 7%
$152,700
Cap Rate 9%
$118,767
Alternative Uses
Best Use
Self Storage
$441.0K
$385.9K – $514.6K
NOI $30,873 @ 7.0% cap · market cap 19.31%
Second Best
Flex RnD
$417.6K
$365.4K – $487.2K
NOI $29,234 @ 7.0% cap · market cap 18.28%
Theoretical Best
Specialty Retail
$627.4K
$549.0K – $732.0K
NOI $43,920 @ 7.0% cap · market cap 27.47%
Zoning and permitted uses should be independently verified with authorities.
Property Analytics
Property Profile
Current Use
Lease Details
2
Drive-in doors
Location Intelligence
Trade Area within ½ mile
74
Businesses Nearby
Explore this area
Business Placement
Demographics for 54473, WI
2,582
Population
1,203
Households
2.1
Avg Household Size
47
Median Age
19%
College-Educated
94%
High-School Grad
84.4 sq mi
ZIP Area
31
Density / Sq Mi
$77,981
Median Household Income
$44,848
Median Earnings
$772
Median Rent
$229,400
Median Home Value
Market
Vacancy Rate% for Industrial in Midwest region
Questions? Ask Rey
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Frequently Asked Questions
What type of property is this?
Self storage facility - Storage units accompany unfinished commercial space with display windows, service access, and updated lighting and electrical work.
Where is this self storage facility located?
The property is located at 177 N MAIN STREET Rosholt, WI.
What is the asking price?
The asking price for this property is $159,900.
What are key features of this property?
This property features: 10 storage units within a 3,224‑square‑foot commercial building; Additional unfinished area suited for retail, office, or florist use; Two large rear garage doors, side service door, and two half baths
