Building Details

Year built 2000

Listing Agency: NextHome Priority Show Phone

Listed By: Jason Holmes · License #80054-94,PersonLicenseNumber Show Phone

Added: Aug 13 Changed: Aug 28 Last Checked: Aug 30 at 9:06AM

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MLS# 22601860

Copyright © 2026 NextHome, Inc. All rights reserved. All information provided by the listing agent/broker is deemed reliable but is not guaranteed and should be independently verified.

Investment Insights

Based on property information with market context.

This established garden center and retail operation at 10281 State Highway 66 in Rosholt, WI, combines a remodeled market building with greenhouse improvements. The building contains approximately 1,800 square feet, including about 1,300 square feet of retail space, plus upstairs storage. Interior improvements completed in 2022 include metal paneling, tongue-and-groove finishes, updated electrical and plumbing systems, and a new boiler. The facility also includes a commercial kitchen, a 10' x 12' walk-in cooler, and retail offerings that include plants, fresh produce, maple syrup, honey, fresh jam, and ice cream.

Two renovated greenhouses expand the property's growing capacity. They feature double tarp roofs, four overhead garage doors, and four service doors. The east greenhouse has in-floor radiant heat, while a new irrigation system serves the greenhouses and an additional growing area suited to mums. Approximately 420 feet of pallet racking provides organized storage and display capacity.

Key Highlights

• Approximately 1,800 sq ft building with about 1,300 sq ft of retail space
• Two fully renovated greenhouses with double tarp roofs
• East greenhouse includes in‑floor radiant heat

Financial Insights

Estimated NOI and Cap Rate

NOI = area × lease_rate × (100 − vacancy) / 100 × (1 − expense_ratio). Net Operating Income — what the owner takes home each year before mortgage payments and income tax. Effective rent (asking rent minus vacancy losses) minus operating costs (taxes, insurance, maintenance, management).

NOI / Yr

$24,521

Cap rate = NOI / list price × 100. Capitalization rate — annual return on a fully cash purchase, before financing. NOI divided by price. Higher means more income per dollar invested, but usually also more risk or older condition. 5–8% is typical for stabilized commercial property; double digits often signal distressed deals.

Cap Rate

5.01%

Suggested Prices Based on Cap Rates Cap rates vary significantly by property type, market, and asset quality. Typical U.S. stable-market ranges: Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+) Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand) Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically) Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher) Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk) Self-Storage — 5.5% to 7.5% Medical Office — 6.0% to 7.5% Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term Rules of thumb: Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%). Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C. Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI. Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.

Cap Rate 5%

$490,420 $490.4K

Cap Rate 7%

$350,300 $350.3K

Cap Rate 9%

$272,456 $272.5K

Market Conditions

NOI Build-Up for 1,800 SF Vacancy — income lost from leasable area expected to sit empty during the year, subtracted from gross rent. EGI (Effective Gross Income) — gross rent minus vacancy losses, the realistic income before paying operating costs. OpEx (Operating Expenses) — recurring costs to operate the property (property tax, insurance, utilities, maintenance, management); excludes financing and capital improvements. NOI (Net Operating Income) — income a property generates after operating costs but before financing and taxes.

Gross rent

$34.1K $18.96/SF

− Vacancy

−$1.4K −$0.80/SF

EGI

$32.7K $18.16/SF

− OpEx

−$8.2K −$4.54/SF

NOI

$24.5K $13.62/SF

Area

Portage County, WI

Vacancy

4.20%

Lease Rate

$18.96 /SF/Yr

Expense Ratio

25.00%

Simulate Cap Rate and NOI

Suggested Prices Based on Cap Rates Cap rates vary significantly by property type, market, and asset quality. Typical U.S. stable-market ranges: Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+) Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand) Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically) Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher) Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk) Self-Storage — 5.5% to 7.5% Medical Office — 6.0% to 7.5% Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term Rules of thumb: Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%). Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C. Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI. Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.

Cap Rate 5%

$490,420

Cap Rate 7%

$350,300

Cap Rate 9%

$272,456

Alternative Uses

Best Use

Specialty Retail

$350.3K

$306.5K – $408.7K (±1% cap)

NOI $24,521 @ 7.0% cap · market cap 5.01%

Second Best

Retail

$256.5K

$224.4K – $299.3K (±1% cap)

NOI $17,955 @ 7.0% cap · market cap 3.67%

Theoretical Best

—

—

same as Best Use

Zoning and permitted uses should be independently verified with authorities.

Property Analytics

Property Profile

Current Use

Nursery and garden centers

Suggested Use

Top Pick HVAC Service Big Box & Wholesale Store Grocery & Convenience Store Gym & Fitness Center Food Market

Score = modeled unmet demand for each use within ~1 mi (higher = bigger opportunity). Zoning and permitted uses should be independently verified with local authorities.

Lease Details

Turnkey business

Opportunity

Location Intelligence

Trade Area within ½ mile

6

Businesses Nearby

Well-served

Demand for This Use

Explore this area Business Placement

Demographics for 54473, WI

2,582

Population

1,203

Households

2.1

Avg Household Size

47

Median Age

19%

College-Educated

94%

High-School Grad

84.4 sq mi

ZIP Area

31

Density / Sq Mi

$77,981

Median Household Income

$44,848

Median Earnings

$772

Median Rent

$229,400

Median Home Value

Market

Vacancy Rate% for Retail in Midwest region

8% 2020

7.3% 2021

6.5% 2022

6% 2023

5.7% 2024

6.3% 2025

Questions? Ask Rey

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What type of property is this? Where is this nursery and garden centers located? What is the asking price? Find similar properties ... What are key features of this property?

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Frequently Asked Questions

What type of property is this?

Nursery and garden center - Operating retail property includes a commercial kitchen, refrigerated storage, and multiple growing facilities.

Where is this nursery and garden center located?

The property is located at 10281 State Highway 66 Rosholt, WI.

What is the asking price?

The asking price for this property is $489,900.

What are key features of this property?

This property features: Approximately 1,800 sq ft building with about 1,300 sq ft of retail space; Two fully renovated greenhouses with double tarp roofs; East greenhouse includes in‑floor radiant heat