Property profile

101 Fantasy Harbour Blvd Myrtle Beach, SC 29579

OFF-MARKET
Hotels
Property ID
US77-2106377
100,248 SF 4.32 ac lot Built 1984
Entity Owned 8-yr Hold ~ Est. High Equity
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Property summary

AI-generated overview

This exceptional 150-key Four Points by Sheraton hotel in Myrtle Beach, South Carolina presents a lucrative investment opportunity. Boasting 100,284 square feet across six stories, this property underwent a complete $7 million renovation in 2021, encompassing all mechanical, electrical, plumbing, drywall, finishes, and sprinklers. Situated on a 4.32-acre lot (APN 426-05-04-0004) with HC zoning, it enjoys a prime location near major attractions like Family Kingdom Amusement Park, TopGolf, and Myrtle Beach International Airport, benefiting from high visibility on Highway 501 (AADT approximately 65,800 vehicles daily). The hotel, built in 1984, is uniquely positioned as the only hospitality property permitted along the intercoastal waterways, offering additional revenue potential through dockage, small office rentals, convention space, and a bar & grill. Currently generating over $6 million in revenue, and ranked #3 nationally for guest satisfaction among Four Points hotels, this property offers significant upside potential through enhanced management and marketing strategies to increase RevPAR to competitive set standards. The nationally recognized Four Points brand, coupled with Myrtle Beach's robust tourism (over 15 million annual visitors), ensures strong demand and a secure investment. This is a rare opportunity to acquire a high-performing, well-located hotel in a thriving market.

Property profile

Verified
Property type Hotels
Use group HOTEL/MOTEL
Year built 1984
Construction CONCRETE
Total area 100,248 SF
Lot 4.32 ac (188,179 SF)
Zoning code HC
APN 426-05-04-0004
UPID US77-2106377

Cap rate & NOI

Priority signal for investors
Implied cap rate, NOI & suggested price
Cap rate vs submarket · NOI estimate · 3 price anchors

Current use

Occupant on record · Public records
  • Hotel & Motel
  • Bar & Pub Nightclub
  • Travel Agency
  • Church
  • College

Location

101 Fantasy Harbour Blvd Myrtle Beach, SC 29579-7435
Myrtle Beach metro Census 60204 MYRTLE BEACH-CONWAY-NORTH MYRTLE BEACH, SC-NC METROPOLITAN STATISTICAL AREA
Google Maps

Value estimations

Realmo proprietary · 4 methods
AI Approach AI
by Request
CAP Approach CAP
$9.89M
Comparable Approach Comparable
$15.29M
Blend (final) Blend
$14.06M

Owner & transaction history

since 2017
7 recorded transactions
2025
Price N/A
2018
Price N/A
2017
$5.5M
2016
Price N/A
2004
$4.4M
1969
Price N/A
1969
Price N/A

Zoning & alternative use

HC · Myrtle Beach, SC

Comparables

6 recent transactions · within 1.5 mi
Comparable in this city
6 recent transactions
Recent comparable sales
Sale price & price/SF · Sale date & distance · Adjustments & confidence
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