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Property profile & analytics
OFF-MARKET Estimated value $14,060,000
Hotels

101 Fantasy Harbour Blvd Myrtle Beach, SC 29579-7435

100,248 SF 4.32 ac lot Built 1984
Entity Owned 8-yr Hold ~ Est. High Equity
Property ID
US77-2106377
Property summary
AI-generated overview

This exceptional 150-key Four Points by Sheraton hotel in Myrtle Beach, South Carolina presents a lucrative investment opportunity. Boasting 100,284 square feet across six stories, this property underwent a complete $7 million renovation in 2021, encompassing all mechanical, electrical, plumbing, drywall, finishes, and sprinklers. Situated on a 4.32-acre lot (APN 426-05-04-0004) with HC zoning, it enjoys a prime location near major attractions like Family Kingdom Amusement Park, TopGolf, and Myrtle Beach International Airport, benefiting from high visibility on Highway 501 (AADT approximately 65,800 vehicles daily). The hotel, built in 1984, is uniquely positioned as the only hospitality property permitted along the intercoastal waterways, offering additional revenue potential through dockage, small office rentals, convention space, and a bar & grill. Currently generating over $6 million in revenue, and ranked #3 nationally for guest satisfaction among Four Points hotels, this property offers significant upside potential through enhanced management and marketing strategies to increase RevPAR to competitive set standards. The nationally recognized Four Points brand, coupled with Myrtle Beach's robust tourism (over 15 million annual visitors), ensures strong demand and a secure investment. This is a rare opportunity to acquire a high-performing, well-located hotel in a thriving market.

Property profile
Verified
Property type Hotels
Use group HOTEL/MOTEL
Year built 1984
Construction CONCRETE
Total area 100,248 SF
Lot 4.32 ac (188,179 SF)
Zoning code HC
APN 426-05-04-0004
UPID US77-2106377
Cap rate & NOI
Priority signal for investors
Implied cap rate, NOI & suggested price
Cap rate vs submarket · NOI estimate · 3 price anchors
Implied cap rate, NOI & suggested price
Cap vs submarket · NOI estimate · 3 price anchors
Current use
Occupant on record · Public records
  • RiverWalk Inn & Suites Hotel & Motel
  • 101 West Lounge Bar & Pub Nightclub
  • Shawn's Backwater Adventure Travel Agency
  • Grace Life Fellowship Church
  • Coastal carolina university College
Value estimations
Realmo proprietary · 4 methods
AI Approach AI
by Request
CAP Approach CAP
$9.89M
Comparable Approach Comparable
$15.29M
Blend (final) Blend
$14.06M
Owner & transaction history
Pinnacle Resorts LLC · 8 yrs held
Pinnacle Resorts LLC
since 2017
7 recorded transactions
2025
Price N/A
2018
Price N/A
2017
$5.5M
2016
Price N/A
2004
$4.4M
1969
Price N/A
1969
Price N/A
Zoning & alternative use
HC · Myrtle Beach, SC
Permitted uses
Permitted uses
Allowed · conditional · prohibited
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