Financial
Distress signals
Property profile

702 Watson Ave Madison, WI 53713

OFF-MARKET
Showrooms
Property ID
US92-1294573
15,000 SF 2.25 ac lot Built 1987
Last sale Dec 2021 · $1,000,000
Entity Owned Owner of record is a legal entity (LLC / corporation). 4-yr Hold Held for 4 years. Free & Clear No active or open recorded mortgage detected.
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Ownership intelligence

Who controls the opportunity?

Owner of record from public deeds, plus portfolio, hold profile and investor signals where the data supports them. In the full report.

Owner contacts

Can we reach the decision maker?

Skip-traced phones and e-mails of the owner. Included with the full report.

Mortgages

What is owed, to whom, and when it comes due

Recorded lenders, amounts and estimated maturities of the owner's loan book — in the full report.

Property tax · 2022

What does the county charge?
$20k
Tax billed · 2022
Assessed value · 2023$1.00M
Assessed land$255k
Assessed improvement$745k
Effective rate1.97%

Value estimate

· Sep 2026
$1.29M
$1.16M – $1.41M
AI approach$1.75M
Submarket $/SF estimate$1.48M

Realmo valuation models over county records.

Recently sold

What actually traded nearby?
$121/SF
ZIP average, outlier-cleaned · 18 recorded sales of this use type
Observed band · Q1–Q3$99 – $154

Cap rate analysis

How does the asset earn?

No income signal is modeled for this parcel yet — the Cap Rates tab runs the workflow.

Zoning insight

What can be built here?
IL
This district provides for a mix of light manufacturing uses and offices and warehousing and flex space and limited storage and warehousi...
General categoryINDUSTRIAL
JurisdictionDANE

Location intelligence

Which uses thrive at this corner?
Best fit: Dental Office
Demand heat for this use is drawn on the map · LocInt grid
Demand index
Dental Office17.7
Hair Salon12.1
Spa & Massage11.8

Location

702 Watson Ave Madison, WI 53713-4622
County assessor Recorded deeds · 2 transfers Qualifying comp sales · not on file Zoning catalog

Every figure names its source: public record, benchmark, or modeled. Coverage varies by property — thin data is stated as missing, never invented.

Comparables

6 recorded sales · 18 properties nearby
Recent sales nearby
6 recorded sales in this ZIP, last 8 years
Address Sale price Sold Size
2400 Broadway, Monona, WI 53713 $1,300,000 Jan 2026 No data
2609 Pheasant Rdg, Fitchburg, WI 53713-2748 $2,100,000 Dec 2025 No data
1000 Jonathon, Madison, WI 53713-3229 $600,000 Jun 2025 4,360 SF
Madison, WI 53713 $3,577,700 Apr 2025 No data
2902 Perry, Madison, WI 53713-3237 $630,000 Mar 2025 4,950 SF
Sale prices and dates as our records hold them, one row per building. A deed can cover more of a building than the size shown, so read the price against the size rather than dividing one by the other.
Comparable nearby
6 properties of the same type nearby
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