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    Property profile & analytics

    100 Willow Brook Rd Freehold, NJ 07728

    • Office buildings
    • 61,079 SF
    • 5.60 lot acres
    For Lease
    View listing
    $23 SF/Yr
    Value Estimations
    Cap Rate Potential
    Location Intelligence
    Property ID
    US59-0018232
    The Realmo ID is a unique identifier assigned to every property, incorporating country codes and precise geo-coordinates for 300x300-foot land blocks. It enables standardized data collection and seamless integration of disparate sources such as ownership, tax, title data and physical specifications. By aggregating current and historical records, the Realmo ID powers advanced analytics and delivers deep, verifiable insights for real estate professionals.

    Current Use by Public Records

    • Office buildings

    Property Details for 100 Willow Brook Rd

    Year built
    1987
    Lot size
    5.60 lot acres
    Property size
    61,079 SF
    Zone code
    LI-3
    Property type
    Office buildings
    APN
    17 00072- 11-00001- 01
    APU
    1700072110000101

    Description

    The Monmouth Executive Center, a premier Class A office complex in Western Monmouth County, offers exceptional workspace solutions. Situated on 5.6 acres and conveniently located near Route 33 and Halls Mill Road in Freehold, NJ, this four-building complex boasts 61,264 square feet of total space. The property, built in 1988 and extensively renovated in 2016, features single-story buildings with a minimum divisible space of 4,641 square feet and a maximum contiguous space of 12,180 square feet. Currently, 18,093 square feet is available for lease. The property is zoned LI-3 and offers multiple tenancy options. Building amenities include a newly renovated tenant lounge with a cafe, a state-of-the-art fitness center complete with locker rooms and showers, and a modern conference/training center. Common areas have also undergone recent upgrades, and new exterior tenant directories have been installed. The property is under new ownership and benefits from on-site management, ensuring efficient and responsive service. This is an ideal location for businesses seeking high-quality, well-maintained office space in a thriving Monmouth County submarket.

    Value Estimations

    based on Realmo’s proprietary methodology

    • Comparable approach

      Method
      Estimation
      Statistic Estimate
      $8,720,000
      Market price range: $8.72M - $12.8M
      AI Estimate
      $8,186,000
      Market price range: $8.19M - $14.6M

    • Alternative Use

      Use
      Estimation
      OFFICE BUILDING
      $11,050,000
      Current use
      INDUSTRIAL (GENERAL)
      $12,590,000
      Change: +14% Conversion: Difficult
      COMMERCIAL (GENERAL)
      $12,465,000
      Change: +13% Conversion: Easy

    Get a detailed, property-specific valuation — fast and free

    Location Insight

    • Map
    • Local Demand
    City
    Freehold
    County
    Monmouth
    State
    New Jersey
    Longitude
    -74.2573
    Latitude
    40.2403
    CBSA code
    35620
    CBSA name
    NEW YORK-NORTHERN NEW JERSEY-LONG ISLAND, NY-NJ-PA METROPOLITAN STATISTICAL AREA

    Property Tax & Assessments

    Tax date
    Tax Amount
    Assessed Land Value
    Assessed Improvement Value
    Total Assessed Value
    Applied Tax Rate
    Land Market Value
    Improvement Market Value
    Total Market Value
    2023
    $102,281
    $2,520,000
    $3,300,100
    $5,820,100
    -
    $2,520,000
    $3,300,100
    $5,820,100

    Comparable in this City

    • Value Estimation
      $8,425,000
      61,152 SF

      303 Main St

      OFFICE BUILDING • 61,152 SF
      303 Main St, Freehold, NJ 07728-4832
      View Details
    • Value Estimation
      $8,780,000
      64,383 SF

      3 Paragon Way

      OFFICE BUILDING • 64,383 SF
      3 Paragon Way, Freehold, NJ 07728-9575
      View Details
    • Value Estimation
      $9,055,000
      66,440 SF

      4 Paragon Way

      OFFICE BUILDING • 66,440 SF
      4 Paragon Way, Freehold, NJ 07728-7804
      View Details
    • Value Estimation
      $810,000
      5,434 SF

      31 Schanck Rd

      OFFICE BUILDING • 5,434 SF
      31 Schanck Rd, Freehold, NJ 07728-5307
      View Details
    • Value Estimation
      $530,000
      2,880 SF

      222 Ss St

      OFFICE BUILDING • 2,880 SF
      222 Ss St, Freehold, NJ 07728-2619
      View Details
    • Value Estimation by Request
      4,608 SF

      178 Ss St

      OFFICE BUILDING • 4,608 SF
      178 Ss St, Freehold, NJ 07728-2676
      View Details

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    Freehold, NJ 07728
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    Realmo Value Estimations

    Realmo estimates a property’s market value using a proprietary methodology that incorporates public data and user-submitted information. This cumulative value is generated by integrating a variety of conventional and innovative methods. 

    Disclaimer

    These figures are not official appraisals and should not be used as a substitute for a valuation performed by a licensed appraiser.
    Actual market value may differ due to factors not captured in the data. Estimates are offered for informational purposes only, and users should conduct independent research before making financial or investment decisions.
    By using this feature, you acknowledge that Realmo is not responsible for actions taken based on these estimates.

    AI approach

    Realmo AI Method estimates property value using machine learning models trained on millions of comparable listings, transactions, and market signals. It analyzes property features, location intelligence data, and current market dynamics to predict the most probable market value in real time.

    Realmo CapRate Calculation

    Realmo calculates the Capitalization Rate (Cap Rate) to help estimate a property's potential return on investment. The Cap Rate is a fundamental metric in commercial real estate that measures the relationship between a property's net operating income and its market value.

    How We Calculate Cap Rate

    Cap Rate Formula:
    Cap Rate (%) = (Net Operating Income / Property Value) × 100

    Net Operating Income (NOI) Formula:
    NOI = Area × Lease Rate × (1 - Vacancy Rate) × (1 - Operating Expense Ratio)

    Components

    Net Operating Income (NOI) represents the annual income a property generates after operating expenses:

    • Area: Building square footage from property records
    • Lease Rate: Annual $/sqft based on market data for the property type and geographic location
    • Vacancy Rate: Percentage of unoccupied space based on market data for the property type and location
    • Operating Expense Ratio: Operating costs as a percentage of income, varies by property type

    Property Value is derived from:

    • Recent sale price (if available)
    • Statistical models using comparable sales
    • AI-powered valuation estimates

    Example Calculation

    For a 100,000 sqft Office Building:

    • Lease Rate: $25.00/sqft/year (market data for Office in this area)
    • Vacancy Rate: 8% (market data for Office in this area)
    • Operating Expense Ratio: 35% (typical for Office properties)
    • Property Value: $15,000,000

    Step 1: Calculate NOI

    NOI = 100,000 × $25.00 × (1 - 0.08) × (1 - 0.35)
    NOI = 100,000 × $25.00 × 0.92 × 0.65
    NOI = $1,495,000/year

    Step 2: Calculate Cap Rate

    Cap Rate = ($1,495,000 / $15,000,000) × 100
    Cap Rate = 9.97%

    Property Type Considerations

    Net Operating Income calculations vary by property type due to different operating expense ratios:

    • Office: Higher expenses (30-40%) for HVAC, utilities, maintenance
    • Retail: Moderate expenses (25-35%) for common area maintenance
    • Industrial/Warehouse: Lower expenses (15-25%) for minimal tenant services
    • Multifamily: Moderate expenses (35-45%) including property management
    • Self-Storage: Lower expenses (25-35%) due to minimal maintenance

    Market lease rates and vacancy rates are specific to each property type and geographic location, reflecting local market conditions.

    Disclaimer

    These calculations are estimates for informational purposes only and should not be used as a substitute for professional financial analysis or appraisal.

    • Cap Rate calculations depend on market data that may change over time
    • Actual operating expenses, lease rates, and vacancy rates may differ from market averages
    • Individual property conditions, lease terms, and tenant quality significantly impact actual NOI
    • Property value estimates are approximations and not official appraisals
    • Cap rates vary widely by market, property condition, and investment risk profile

    Professional Guidance Recommended: Before making any investment or financial decisions, consult with licensed appraisers, commercial real estate brokers, and financial advisors who can evaluate your specific property and circumstances.
    By using this feature, you acknowledge that Realmo is not responsible for investment decisions or actions taken based on these estimates.

    Cap approach

    Capitalization Method calculates value based on estimated net operating income (NOI) and applying a market-based capitalization rate (cap rate), we estimate what a typical investor might be willing to pay for it.

    Comparable approach

    Comparable estimate is based on recent sales of similar nearby properties, adjusted for factors like size, condition, and location.

    Relative

    Relative property class coefficient uses factors that account for typical price differences between various asset types (e.g., retail vs. industrial) to provide a more accurate market-aligned estimate.

    Geo

    Comparable Sales Method, enhanced by Geo coefficients — location-based adjustment factors that reflect differences in price levels across neighborhoods, cities, or regions ensuring a more accurate, market-sensitive valuation.

    Stat Estimate

    This method estimates value based on actual market adjusted recent (~5 years) sales of comparable properties around by location and property type.

    • Ranges - area data calculated by industry standard IQR Outlier Removal Method
    • Range-from: 75% of all similar sales ($/sqft) are above this value
    • Range-to: 75% of all similar sales ($/sqft) are below this value
    AI Estimate

    This method estimates value based on AI market estimation of comparable properties around by location and property type.

    • Ranges - area data calculated by industry standard IQR Outlier Removal Method
    • Range-from: 75% of all estimations ($/sqft) are above this value
    • Range-to: 75% of all estimations ($/sqft) are below this value
    Alternative use

    Estimate considers the property’s potential value if used for a different purpose-based on zoning, demand, and market feasibility.

    More about this property
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