Downtown Tavern with Second Bar
318 Pearl St, La Crosse, WI 54601
For Sale
$550,000
N, La Crosse, WI
Property Size2,600 SF
Lot Size0.30 Acres
Price / SF$211.54
Days on Market155
Property Features for 318 Pearl St
General Information
Property type
Property subtype
Zoning
Directions
Standard status
APN
Size
Lot size
Additional Details
Currently Operating
Taxes and HOA fees
Tax Year
Tax Annual Amount
Building Details
Year built
Architectural style
Listing Agency:
Gerrard-Hoeschler, REALTORS
(608) 782-2300
Listed By:
Brian McCarty · License WI 80000-94
(608) 792-8451
Added: Jun 11
Changed: Nov 9
Last Checked: Nov 12 at 6:06AM
MLS# 1966885
Copyright © 2026 Metro MLS. All rights reserved. All information provided by the listing agent/broker is deemed reliable but is not guaranteed and should be independently verified.
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Review the available facts, identify missing information and prepare questions for the agent.
Investment Insights
Based on property information with market context.
At 318 Pearl Street, this 2,600-square-foot tavern occupies a 0.3-acre property in downtown La Crosse. The building dates to 1950 and underwent a complete remodel in the mid-2000s, when an upstairs apartment was converted into a second bar area. A transferable liquor license is included.
The property is on historic Pearl Street in an area described as having substantial pedestrian activity, with retail shops and restaurants nearby. Commercial zoning is reported for the site.
The property is on historic Pearl Street in an area described as having substantial pedestrian activity, with retail shops and restaurants nearby. Commercial zoning is reported for the site.
Key Highlights
- 2,600‑square‑foot tavern on a 0.3‑acre property
- Upstairs apartment converted to a second bar area during a complete remodel in the mid‑2000s
- Transferable liquor license included
Financial Insights
Estimated NOI and Cap Rate
NOI / Yr
$39,803
Cap Rate
7.24%
Suggested Prices Based on Cap Rates
Cap Rate 5%
$796,060
$796.1K
Cap Rate 7%
$568,614
$568.6K
Cap Rate 9%
$442,256
$442.3K
Market Conditions
NOI Build-Up for 2,600 SF
Gross rent
$56.2K $21.60/SF
− Vacancy
−$3.1K −$1.19/SF
EGI
$53.1K $20.41/SF
− OpEx
−$13.3K −$5.10/SF
NOI
$39.8K $15.31/SF
Area
La Crosse County, WI
Vacancy
5.50%
Lease Rate
$21.60 /SF/Yr
Expense Ratio
25.00%
Simulate Cap Rate and NOI
Suggested Prices Based on Cap Rates
Cap Rate 5%
$796,060
Cap Rate 7%
$568,614
Cap Rate 9%
$442,256
Alternative Uses
Best Use
Specialty Retail
$568.6K
$497.5K – $663.4K
NOI $39,803 @ 7.0% cap · market cap 7.24%
Second Best
—
—
no second resolved use
Theoretical Best
—
—
same as Best Use
Zoning and permitted uses should be independently verified with authorities.
How Realmo checks its estimates
Property Analytics
Who owns this building?
See the owner, sales and loan history
Open Analytics
Current Use
Lease Details
Yes
Liquor license
Location Intelligence
Trade Area within ½ mile
2,075
Businesses Nearby
70k
Monthly Visits Nearby
Well-served
Demand for This Use
Explore this area
Business Placement
Foot Traffic Nearby
Shops & Services 50%
Dining 27%
Hotels & Casinos 23%
Kwik Trip
Shops & Services
24,826 visits/mo
0.3 miles
Qdoba Mexican Grill
Dining
7,110 visits/mo
0.1 miles
Home2 Suites by Hilton La Crosse
Hotels & Casinos
6,354 visits/mo
0.1 miles
Burger King
Dining
5,025 visits/mo
0.4 miles
SUBWAY
Dining
4,352 visits/mo
0.0 miles
Demographics for 54601, WI
51,090
Population
22,652
Households
2.3
Avg Household Size
32
Median Age
40%
College-Educated
96%
High-School Grad
75.4 sq mi
ZIP Area
678
Density / Sq Mi
$60,078
Median Household Income
$31,143
Median Earnings
$998
Median Rent
$220,200
Median Home Value
Check the figures for this property
Cap Rate, Value Estimation, Potential NOI and more
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Market
Vacancy Rate% for Retail in Midwest region
Similar Off Market Nearby
- Mr Stix — 948 Jackson St, La Crosse, WI 54601
- Tailgators LLP — 1019 10th St, La Crosse, WI 54601
- Pla-Mor Lanes — 807 4th St S, La Crosse, WI 54601
- Earl's Grocery & Saloon — 401 3rd St S, La Crosse, WI 54601
- La Cave — 410 Cass St, La Crosse, WI 54601
Frequently Asked Questions
What type of property is this?
Bar & Pub - A transferable liquor license accompanies the existing tavern operation in a commercial-zoned property.
Where is this bar & pub located?
The property is located at 318 Pearl St La Crosse, WI.
What is the asking price?
The asking price for this property is $550,000.
What are key features of this property?
This property features: 2,600‑square‑foot tavern on a 0.3‑acre property; Upstairs apartment converted to a second bar area during a complete remodel in the mid‑2000s; Transferable liquor license included
