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Prime Redevelopment Opportunity in Madison
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2010 Pennsylvania Avenue, Madison, WI 53704

8.36 acres available near downtown Madison and future public market.

Property Size8 SF
Lot Size8.36 Acres
Days on Market152

Property Features for 2010 Pennsylvania Avenue

General Information

Standard status Active
Size 8 SF
Lot size 8.36 Acres
Property subtype FlexIndustrial
Listing Agency: CBRE - Madison
Listed By: Chase Brieman · License #54278
Source: Cbre
Added: Mar 25 Changed: Aug 23 Last Checked: Aug 22 at 1:07PM

Displayed information is deemed reliable but is not guaranteed and should be independently verified. All listing content including descriptions, pricing, images are the copyrighted material of CBRE - Madison

Investment Insights

Based on property information with market context.

This 8.36-acre campus, comprised of three contiguous parcels, is situated along HWY 113 on the east side of Madison, WI. Formerly the headquarters of The Hooper Corporation since 1913, the high-profile site presents a redevelopment opportunity. The property is bordered by the Canadian Pacific railroad line to the west and HWY 113/Pennsylvania Avenue to the east. An easement exists with the ATC to cooperatively enhance public access and recreational use of certain exterior areas of the property. The south end of the location is 0.2 miles from the future Madison Public Market. Located within 2 miles from capitol square and 3.2 miles from Dane County Regional Airport, the site is accessible for vehicle traffic via Hwy 30 (1.2 miles) or 151 (.4 miles). Bus Rapid Transit (BRT) will eventually become more important to the site as it is located on a future phase of the BRT route. The location benefits from a strong demographic base with approximately 81,000 residents, 4,800 businesses, and 109,000 employees within a three-mile radius.

Key Highlights

  • Large 8.36‑acre site offers significant redevelopment potential.
  • Prime location 2 miles from Capitol Square in a rapidly developing area.
  • Excellent accessibility via multiple transportation corridors (HWY 113, HWY 151, I90/I94).

Property Analytics

Current Use

Commercial land

Suggested Use

Top Pick Building Supply Dental Office Real Estate Agency Law Firm Big Box & Wholesale Store Auto Repair Shop

Score = modeled unmet demand for each use within ~1 mi (higher = bigger opportunity). Zoning and permitted uses should be independently verified with local authorities.

Location Intelligence

Trade Area within ½ mile

824
Businesses Nearby

Demographics for 53704, WI

47,066
Population
22,740
Households
2.1
Avg Household Size
38
Median Age
49%
College-Educated
96%
High-School Grad
21.9 sq mi
ZIP Area
2,149
Density / Sq Mi
$75,007
Median Household Income
$47,665
Median Earnings
$1,231
Median Rent
$289,000
Median Home Value
Rey
Questions? Ask Rey
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Frequently Asked Questions

What type of property is this?
Commercial land - 8.36 acres available near downtown Madison and future public market.
Where is this commercial land located?
The property is located at 2010 Pennsylvania Avenue Madison, WI.
What are key features of this property?
This property features: Large 8.36‑acre site offers significant redevelopment potential.; Prime location 2 miles from Capitol Square in a rapidly developing area.; Excellent accessibility via multiple transportation corridors (HWY 113, HWY 151, I90/I94).
More about this property
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