200 Harborview Plaza La Crosse, WI 54601

Marcus & Millichap presents the opportunity to acquire the 163-room Radisson Hotel La Crosse, a full-service hospitality asset on approximately 3.08 acres across two parcels. Originally constructed in 1980 with post-tension concrete construction, the property is designed for durability and long-term resilience. The hotel is currently operated under a Choice Hotels management agreement scheduled to expire December 31, 2026, and a Hilton conversion PIP has already been completed.

A key feature of the asset is its direct connection to the La Crosse Convention Center via an enclosed skyway, supporting convention, meeting, banquet, and group lodging demand throughout the year. The property is prominently positioned along the Mississippi River in the heart of downtown La Crosse and is institutionally maintained.

Over the past two years, ownership invested approximately $5.5 million in capital improvements, including a comprehensive renovation of every guestroom bathroom completed between 2025 and 2026, as well as replacement of the service elevator, chiller system, kitchen and laundry equipment, extensive public area carpeting, and conversion of a former VIP lounge into an additional guest suite. Recent operations were temporarily impacted by phased bathroom renovations, during which approximately 27% of guestrooms were unavailable at any given time. Upon close, the current ground lease structure will convert to fee simple ownership.