Wausau Industrial Property For
For Sale
$2,595,000
1328 CURLING WAY, Wausau, WI 54403
Industrial property featuring multiple loading docks and overhead doors.
Property Size14,970 SF
Price / SF$173.35
Days on Market169
Property Features for 1328 CURLING WAY
General Information
Standard status
Active
Size
14,970 SF
Property subtype
Industrial
Zoning
Industrial
Building Details
Year Built
1980
Listed By:
Stevens Point Realty Inc.
(715) 544-0419
Source:
Stevenspointre.idxbroker
Added: Mar 26
Changed: Sep 8
Last Checked: Sep 10 at 5:27AM
Displayed information is deemed reliable but is not guaranteed and should be independently verified. All listing content including descriptions, pricing, images are the copyrighted material of Stevens Point Realty Inc.
Investment Insights
Based on property information with market context.
This industrial property offers a total area suitable for a variety of commercial and distribution uses. It features sprinkling fire suppression, new ADA shared restrooms, and new LED lighting, complemented by fresh steel panels both inside and out. The property includes a 12,000 square foot area with two loading docks and two overhead doors, a 13,600 square foot area with one loading dock near the office space, and a 14,970 square foot area equipped with two loading docks and a ground-level door. Ceiling heights vary from 9 to 14 feet depending on the specific area.
Key Highlights
- Multiple spaces available: 12,000 SF, 13,600 SF, and 14,970 SF.
- Benefit from multiple loading docks across different spaces.
- Includes overhead doors and a ground level door.
Financial Insights
Estimated NOI and Cap Rate
NOI = area × lease_rate × (100 − vacancy) / 100 × (1 − expense_ratio). Net Operating Income — what the owner takes home each year before mortgage payments and income tax. Effective rent (asking rent minus vacancy losses) minus operating costs (taxes, insurance, maintenance, management).
NOI / Yr
$120,964
Cap rate = NOI / list price × 100. Capitalization rate — annual return on a fully cash purchase, before financing. NOI divided by price. Higher means more income per dollar invested, but usually also more risk or older condition. 5–8% is typical for stabilized commercial property; double digits often signal distressed deals.
Cap Rate
4.66%
Suggested Prices Based on Cap Rates
Cap rates vary significantly by property type, market, and asset quality.
Typical U.S. stable-market ranges:
Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+)
Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand)
Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically)
Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher)
Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk)
Self-Storage — 5.5% to 7.5%
Medical Office — 6.0% to 7.5%
Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term
Rules of thumb:
Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%).
Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C.
Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI.
Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$2,419,280
$2.4M
Cap Rate 7%
$1,728,057
$1.7M
Cap Rate 9%
$1,344,044
$1.3M
Market Conditions
NOI Build-Up for 14,970 SF
Vacancy — income lost from leasable area expected to sit empty during the year, subtracted from gross rent.
EGI (Effective Gross Income) — gross rent minus vacancy losses, the realistic income before paying operating costs.
OpEx (Operating Expenses) — recurring costs to operate the property (property tax, insurance, utilities, maintenance, management); excludes financing and capital improvements.
NOI (Net Operating Income) — income a property generates after operating costs but before financing and taxes.
Gross rent
$152.7K $10.20/SF
− Vacancy
−$10.4K −$0.69/SF
EGI
$142.3K $9.51/SF
− OpEx
−$21.3K −$1.43/SF
NOI
$121.0K $8.08/SF
Area
Marathon County, WI
Vacancy
6.80%
Lease Rate
$10.20 /SF/Yr
Expense Ratio
15.00%
Simulate Cap Rate and NOI
Suggested Prices Based on Cap Rates
Cap rates vary significantly by property type, market, and asset quality.
Typical U.S. stable-market ranges:
Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+)
Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand)
Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically)
Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher)
Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk)
Self-Storage — 5.5% to 7.5%
Medical Office — 6.0% to 7.5%
Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term
Rules of thumb:
Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%).
Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C.
Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI.
Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$2,419,280
Cap Rate 7%
$1,728,057
Cap Rate 9%
$1,344,044
Alternative Uses
Best Use
Warehouse
$1.73M
$1.51M – $2.02M
NOI $120,964 @ 7.0% cap · market cap 4.66%
Second Best
Industrial
$1.42M
$1.25M – $1.66M
NOI $99,618 @ 7.0% cap · market cap 3.84%
Theoretical Best
Specialty Retail
$2.77M
$2.42M – $3.23M
NOI $193,607 @ 7.0% cap · market cap 7.46%
Zoning and permitted uses should be independently verified with authorities.
Property Analytics
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Open Analytics
Current Use
Location Intelligence
Trade Area within ½ mile
3
Businesses Nearby
Well-served
Demand for This Use
Explore this area
Business Placement
Demographics for 54403, WI
24,712
Population
11,171
Households
2.2
Avg Household Size
41
Median Age
33%
College-Educated
95%
High-School Grad
133.6 sq mi
ZIP Area
185
Density / Sq Mi
$66,040
Median Household Income
$41,670
Median Earnings
$942
Median Rent
$179,400
Median Home Value
Check the figures for this property
Cap Rate, Value Estimation, Potential NOI and more
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Market
Vacancy Rate% for Industrial in Midwest region
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Similar Off Market Nearby
- Jamar's Eastside Self-Storage — 4011 E Wausau Ave, Wausau, WI 54403
Frequently Asked Questions
What type of property is this?
Warehouse - Industrial property featuring multiple loading docks and overhead doors.
Where is this warehouse located?
The property is located at 1328 CURLING WAY Wausau, WI.
What is the asking price?
The asking price for this property is $2,595,000.
What are key features of this property?
This property features: Multiple spaces available: 12,000 SF, 13,600 SF, and 14,970 SF.; Benefit from multiple loading docks across different spaces.; Includes overhead doors and a ground level door.
