Downtown Restaurant & Bar
For Sale
$729,000
102 Jefferson St, Wausau, WI 54403
For-sale restaurant and bar space on a high-traffic corner with visibility near the Wisconsin River.
Property Size4,110 SF
Price / SF$177.37
Days on Market162
Property Features for 102 Jefferson St
General Information
Standard status
Active
Size
4,110 SF
Listing Agency:
AMAXIMMO LLC
Listed By:
ADAM JENSEN · License #81392-94
(715) 470-1017
Source:
Exprealty
Added: Mar 30
Changed: Aug 20
Last Checked: Sep 7 at 11:21AM
Displayed information is deemed reliable but is not guaranteed and should be independently verified. All listing content including descriptions, pricing, images are the copyrighted material of AMAXIMMO LLC
Investment Insights
Based on property information with market context.
This for-sale commercial space at 102 Jefferson St in Wausau was previously used as a restaurant and bar, and it offers an open platform that can support a range of commercial uses. The property’s configuration and downtown setting make it well-suited for operators looking for a prominent street presence.
Located on a high-traffic corner, the space benefits from strong visibility in the downtown area. It is just steps from the scenic Wisconsin River and is surrounded by shopping, professional businesses, and high-density residential, supporting a steady flow of both local and visitor activity.
The combination of a central downtown address, corner exposure, and prior hospitality use makes this property a practical option for an incoming operator seeking a visible location in Wausau.
Located on a high-traffic corner, the space benefits from strong visibility in the downtown area. It is just steps from the scenic Wisconsin River and is surrounded by shopping, professional businesses, and high-density residential, supporting a steady flow of both local and visitor activity.
The combination of a central downtown address, corner exposure, and prior hospitality use makes this property a practical option for an incoming operator seeking a visible location in Wausau.
Key Highlights
- For‑sale restaurant and bar space on a high‑traffic downtown Wausau corner.
- Past use as a restaurant and bar, with space suited for a variety of commercial uses.
- Located just steps from the Wisconsin River.
Financial Insights
Estimated NOI and Cap Rate
NOI = area × lease_rate × (100 − vacancy) / 100 × (1 − expense_ratio). Net Operating Income — what the owner takes home each year before mortgage payments and income tax. Effective rent (asking rent minus vacancy losses) minus operating costs (taxes, insurance, maintenance, management).
NOI / Yr
$53,155
Cap rate = NOI / list price × 100. Capitalization rate — annual return on a fully cash purchase, before financing. NOI divided by price. Higher means more income per dollar invested, but usually also more risk or older condition. 5–8% is typical for stabilized commercial property; double digits often signal distressed deals.
Cap Rate
7.29%
Suggested Prices Based on Cap Rates
Cap rates vary significantly by property type, market, and asset quality.
Typical U.S. stable-market ranges:
Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+)
Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand)
Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically)
Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher)
Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk)
Self-Storage — 5.5% to 7.5%
Medical Office — 6.0% to 7.5%
Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term
Rules of thumb:
Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%).
Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C.
Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI.
Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$1,063,100
$1.1M
Cap Rate 7%
$759,357
$759.4K
Cap Rate 9%
$590,611
$590.6K
Market Conditions
NOI Build-Up for 4,110 SF
Vacancy — income lost from leasable area expected to sit empty during the year, subtracted from gross rent.
EGI (Effective Gross Income) — gross rent minus vacancy losses, the realistic income before paying operating costs.
OpEx (Operating Expenses) — recurring costs to operate the property (property tax, insurance, utilities, maintenance, management); excludes financing and capital improvements.
NOI (Net Operating Income) — income a property generates after operating costs but before financing and taxes.
Gross rent
$74.0K $18.00/SF
− Vacancy
−$3.1K −$0.76/SF
EGI
$70.9K $17.24/SF
− OpEx
−$17.7K −$4.31/SF
NOI
$53.2K $12.93/SF
Area
Marathon County, WI
Vacancy
4.20%
Lease Rate
$18.00 /SF/Yr
Expense Ratio
25.00%
Simulate Cap Rate and NOI
Suggested Prices Based on Cap Rates
Cap rates vary significantly by property type, market, and asset quality.
Typical U.S. stable-market ranges:
Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+)
Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand)
Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically)
Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher)
Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk)
Self-Storage — 5.5% to 7.5%
Medical Office — 6.0% to 7.5%
Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term
Rules of thumb:
Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%).
Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C.
Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI.
Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$1,063,100
Cap Rate 7%
$759,357
Cap Rate 9%
$590,611
Alternative Uses
Best Use
Specialty Retail
$759.4K
$664.4K – $885.9K
NOI $53,155 @ 7.0% cap · market cap 7.29%
Second Best
—
—
no second resolved use
Theoretical Best
—
—
same as Best Use
Zoning and permitted uses should be independently verified with authorities.
Property Analytics
Property Profile
Current Use
Location Intelligence
Trade Area within ½ mile
1,525
Businesses Nearby
Well-served
Demand for This Use
Explore this area
Business Placement
Demographics for 54403, WI
24,712
Population
11,171
Households
2.2
Avg Household Size
41
Median Age
33%
College-Educated
95%
High-School Grad
133.6 sq mi
ZIP Area
185
Density / Sq Mi
$66,040
Median Household Income
$41,670
Median Earnings
$942
Median Rent
$179,400
Median Home Value
Market
Vacancy Rate% for Retail in Midwest region
Questions? Ask Rey
Realmo’s AI knows this listing — price, zoning, demand, history. Ask anything.
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Frequently Asked Questions
What type of property is this?
Bar & Pub - For-sale restaurant and bar space on a high-traffic corner with visibility near the Wisconsin River.
Where is this bar & pub located?
The property is located at 102 Jefferson St Wausau, WI.
What is the asking price?
The asking price for this property is $729,000.
What are key features of this property?
This property features: For‑sale restaurant and bar space on a high‑traffic downtown Wausau corner.; Past use as a restaurant and bar, with space suited for a variety of commercial uses.; Located just steps from the Wisconsin River.
