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Property profile & analytics
OFF-MARKET
Estimated value
$7,015,000
Outlet malls
742 Main St Myrtle Beach, SC 29577-3839
Individually Owned
2-yr Hold
Free & Clear
Property ID
US77-1856187
Property profile
Verified
Property type
Outlet malls
Use group
WHOLESALE OUTLET, DISCOUNT STORE
Year built
1929
Total area
31,995 SF
Lot
3.03 ac (131,987 SF)
Zoning code
C1
APN
444-01-04-0004
UPID
US77-1856187
Cap rate & NOI
Priority signal for investors
Implied cap rate, NOI & suggested price
Cap rate vs submarket · NOI estimate · 3 price anchors
Implied cap rate, NOI & suggested price
Cap vs submarket · NOI estimate · 3 price anchors
Current use
Occupant on record · Public records
-
Damiene Rogers Palms Realty Real Estate Agency
-
Nitor Tax & Accounting / Nitor Realty / Nitor Insurance Agency / Nitor Ventures LLC Accounting Firm Tax Preparation
-
Damiene Rogers, Ocean Empire Realty LLC Real Estate Agency
Value estimations
Realmo proprietary · 4 methods
AI Approach
AI
by Request
CAP Approach
CAP
$7.18M
Comparable Approach
Comparable
$8.23M
Blend (final)
Blend
$7.02M
Owner & transaction history
Transportation South Carolina Depar · 2 yrs held
Transportation South Carolina Depar
since 2024
1 recorded transaction
Zoning & alternative use
C1 · Myrtle Beach, SC
Permitted uses
Permitted uses
Allowed · conditional · prohibited
Source
code of ordinances
Top alternative use upside
Medical building
$9.6M
+68.4%
Apartment house (5+ units)
$9.1M
+58.7%
Office building
$7.8M
+36.4%
Cap rate
Implied · in-place · derived from last sale + estimated NOI
Implied Cap rate
#1
Implied · in-place · NOI ÷ last sale
In-place · derived from last sale + estimated NOI
Cap rate, NOI & submarket benchmark
Implied cap rate vs Myrtle Beach submarket · NOI estimate · Typical band, median & reading
Implied cap rate, NOI & submarket benchmark
Cap vs Myrtle Beach submarket · NOI estimate · typical band, median & reading
Refine your cap rate
8-question underwriting flow
1.
Property current status — Going-In vs Stabilized
2.
Price for denominator — asking / offer / market
3.
Leasing status & lease structure (NNN / Gross)
4.
Tenant risk profile & vacancy assumption
5.
Upload T12 / rent roll / OM (optional)
Refine in 60 seconds, get exact suggested price
T12 upload · Submarket benchmarks · Sensitivity grid
Suggested price · 3 cap rate anchors
Income approach @ 5% / 7% / 9% — aggressive / typical / conservative
Suggested price at 5% / 7% / 9% cap
Aggressive / typical / conservative · Implied $/SF per anchor · Sensitivity grid
Suggested price at 5% / 7% / 9% cap
Aggressive / typical / conservative · implied $/SF · sensitivity
Value
AI, CAP & Alternative Use estimations · Realmo proprietary blendValue Estimations
Based on Realmo’s proprietary methodology
AI Approach
Method
Estimation
Statistic approach
by Request
ML approach
by Request
CAP Approach
CAP Return
Estimation
6%
$7,775,000
6.5%
$7,175,000
7%
$6,665,000
Alternative Use
Use
Estimation
RETAIL STORES
$5,725,000
Current use
MEDICAL BUILDING
$9,640,000
Change: +68% · Conversion: Difficult
APARTMENT HOUSE (5+ UNITS)
$9,085,000
Change: +59% · Conversion: Difficult
OFFICE BUILDING
$7,810,000
Change: +36% · Conversion: Easy
RESTAURANT
$7,405,000
Change: +29% · Conversion: Easy
WAREHOUSE, STORAGE
$4,815,000
Change: -16% · Conversion: Difficult
Blend value · Realmo final
$7.02M
Range $6.31M – $7.72M · ±10%
Realmo estimate · informational only.
These numbers are calculated by our models from public records and may not reflect actual market value.
Not an appraisal.
Verify with a licensed appraiser before transacting. Realmo accepts no liability for divergence from real-world outcomes.
View the full estimation — every method, every assumption
Confidence drivers & risk notes · Custom comparable set · Free for first 3 / day
Full estimation methodology
Every method · every assumption · confidence drivers
Price per SF
Sale + rent benchmarks
Subject property
$219 / SF
Submarket sale & rent benchmarks
Median sale $/SF · Asking & closed rent · Submarket vacancy
Submarket sale & rent benchmarks
Median sale $/SF · asking & closed rent · submarket vacancy
Property tax & assessments
Tax year 2023Property tax & assessments
Tax year 2023
Tax billed
$58,758
Tax year 2023
Assessed value
$207,484
Assessed 2023
Previous assessed
$207,484
+0.0% YoY
Effective rate
28.32%
On assessed value
Assessed land
$110,869
Assessed improvement
$96,615
Land market value
$1,847,820
Improvement market value
$2,237,400
Total market value
$4,085,220
Applied tax rate
899.0000
Comparables
6 recent transactions · within 1.5 miComparable in this city
6 recent transactions
Comparable in this City
Similar Nearby for Sale
Similar Nearby for Lease
Recent comparable sales
Sale price & price/SF · Sale date & distance · Adjustments & confidence
Recent comparable sales
Sale price & $/SF · sale date & distance · adjustments
Property description
Physical attributes from public recordsBuilding & lot
Public records
Property type
Outlet malls
Use group
WHOLESALE OUTLET, DISCOUNT STORE
Status
Off-Market
Year built
1929
Heating
SOLAR
Cooling
CENTRAL
Total area
31,995 SF
Lot
3.03 ac (131,987 SF)
Zoning code
C1
APN
444-01-04-0004
UPID
US77-1856187
Jurisdiction
HORRY
Zoning & alternative use
C1 · Myrtle Beach, SCZoning C1 · permitted uses
C1 · Myrtle Beach, SC
Permitted & conditional uses
Allowed uses · Special-permit conditions · Prohibited uses
Permitted & conditional uses
Allowed · special-permit conditions · prohibited
Source
code of ordinances
Alternative use value scenarios
Repositioning upside vs current use
RETAIL STORES Current
Est. value
$5.7M
MEDICAL BUILDING
Est. value
$9.6M
APARTMENT HOUSE (5+ UNITS)
Est. value
$9.1M
OFFICE BUILDING
Est. value
$7.8M
RESTAURANT
Est. value
$7.4M
WAREHOUSE, STORAGE
Est. value
$4.8M
RETAIL STORES Current
MEDICAL BUILDING
APARTMENT HOUSE (5+ UNITS)
OFFICE BUILDING
RESTAURANT
WAREHOUSE, STORAGE
Alternative use deep dive — conversion cost, permits, timeline
Conversion cost estimate · Permit path & risks · Stabilized NOI per option
Alternative use deep dive
Conversion cost · permit path · stabilized NOI per option
Building & site characteristics
From public records
Year built
1929
Heating
SOLAR
Cooling
Yes
Lot
3.03 ac
Current owner
From public records · entity-resolved
Transportation South Carolina Depar
Individual
Free & Clear · 2 yrs held
Mailing address
742 MAIN ST, MYRTLE BEACH, SC 29577-3839
Mailing matches property
Yes
Owner-occupied
Yes
Ownership since
2024
Owner contacts — direct phone, email, and related entities
Decision-maker phone · Verified email · Related entities & filings
Owner contacts
Email · phone · related entities
Sales History
1 recorded event · public records
Date
Price
Buyer
Seller
Deed Type
Mortgage
Apr 16, 2024
—
Transportation South Carolina Depar
Chapin Company
Warranty Deed
—
Coming soon
Costs & Benchmarks
Operating expenses, capex projections, utility benchmarks, and submarket comparables — all in one view.
Coming soon
Risks
Flood, climate, environmental, title, and tenant-concentration risk — surfaced with mitigations and source citations.
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