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Property profile & analytics
OFF-MARKET
Estimated value
$12,165,000
Hotels
3450 Macklen Rd Myrtle Beach, SC 29588-6315
Entity Owned
26-yr Hold
Free & Clear
Property ID
US77-1876601
Property profile
Verified
Property type
Hotels
Use group
HOTEL/MOTEL
Year built
1987
Construction
CONCRETE
Total area
86,730 SF
Lot
1.2 ac (52,272 SF)
Zoning code
C-2
APN
441-06-03-0030
UPID
US77-1876601
Cap rate & NOI
Priority signal for investors
Implied cap rate, NOI & suggested price
Cap rate vs submarket · NOI estimate · 3 price anchors
Implied cap rate, NOI & suggested price
Cap vs submarket · NOI estimate · 3 price anchors
Value estimations
Realmo proprietary · 4 methods
AI Approach
AI
by Request
CAP Approach
CAP
$8.56M
Comparable Approach
Comparable
$13.23M
Blend (final)
Blend
$12.17M
Owner & transaction history
LLC,j & P Socastee · 26 yrs held
LLC,j & P Socastee
since 2000
7 recorded transactions
Zoning & alternative use
C-2 · Myrtle Beach, SC
Cap rate
Implied · in-place · derived from last sale + estimated NOI
Implied Cap rate
#1
Implied · in-place · NOI ÷ last sale
In-place · derived from last sale + estimated NOI
Cap rate, NOI & submarket benchmark
Implied cap rate vs Myrtle Beach submarket · NOI estimate · Typical band, median & reading
Implied cap rate, NOI & submarket benchmark
Cap vs Myrtle Beach submarket · NOI estimate · typical band, median & reading
Refine your cap rate
8-question underwriting flow
1.
Property current status — Going-In vs Stabilized
2.
Price for denominator — asking / offer / market
3.
Leasing status & lease structure (NNN / Gross)
4.
Tenant risk profile & vacancy assumption
5.
Upload T12 / rent roll / OM (optional)
Refine in 60 seconds, get exact suggested price
T12 upload · Submarket benchmarks · Sensitivity grid
Suggested price · 3 cap rate anchors
Income approach @ 5% / 7% / 9% — aggressive / typical / conservative
Suggested price at 5% / 7% / 9% cap
Aggressive / typical / conservative · Implied $/SF per anchor · Sensitivity grid
Suggested price at 5% / 7% / 9% cap
Aggressive / typical / conservative · implied $/SF · sensitivity
Value
AI, CAP & Alternative Use estimations · Realmo proprietary blendValue Estimations
Based on Realmo’s proprietary methodology
AI Approach
Method
Estimation
Statistic approach
by Request
ML approach
by Request
CAP Approach
CAP Return
Estimation
6%
$9,270,000
6.5%
$8,555,000
7%
$7,945,000
Alternative Use
Use
Estimation
OFFICE BUILDING
$19,860,000
Change: -3% · Conversion: Difficult
RETAIL STORES
$17,620,000
Change: -14% · Conversion: Difficult
Blend value · Realmo final
$12.17M
Range $10.95M – $13.38M · ±10%
Realmo estimate · informational only.
These numbers are calculated by our models from public records and may not reflect actual market value.
Not an appraisal.
Verify with a licensed appraiser before transacting. Realmo accepts no liability for divergence from real-world outcomes.
View the full estimation — every method, every assumption
Confidence drivers & risk notes · Custom comparable set · Free for first 3 / day
Full estimation methodology
Every method · every assumption · confidence drivers
Price per SF
Sale + rent benchmarks
Subject property
$140 / SF
Submarket sale & rent benchmarks
Median sale $/SF · Asking & closed rent · Submarket vacancy
Submarket sale & rent benchmarks
Median sale $/SF · asking & closed rent · submarket vacancy
Property tax & assessments
Tax year 2023Property tax & assessments
Tax year 2023
Tax billed
$43,357
Tax year 2023
Assessed value
$158,700
Assessed 2023
Effective rate
27.32%
On assessed value
Assessed land
$14,831
Assessed improvement
$143,869
Land market value
$365,900
Improvement market value
$3,747,100
Total market value
$4,113,000
Applied tax rate
880.0000
Comparables
6 recent transactions · within 1.5 miComparable in this city
6 recent transactions
Comparable in this City
Similar Nearby for Sale
Similar Nearby for Lease
Recent comparable sales
Sale price & price/SF · Sale date & distance · Adjustments & confidence
Recent comparable sales
Sale price & $/SF · sale date & distance · adjustments
Property description
Physical attributes from public recordsBuilding & lot
Public records
Property type
Hotels
Use group
HOTEL/MOTEL
Status
Off-Market
Year built
1987
Construction
CONCRETE
Heating
SOLAR
Cooling
CENTRAL
Total area
86,730 SF
Lot
1.2 ac (52,272 SF)
Zoning code
C-2
APN
441-06-03-0030
UPID
US77-1876601
Jurisdiction
HORRY
Zoning & alternative use
C-2 · Myrtle Beach, SCZoning C-2 · permitted uses
C-2 · Myrtle Beach, SC
Permitted & conditional uses
Allowed uses · Special-permit conditions · Prohibited uses
Permitted & conditional uses
Allowed · special-permit conditions · prohibited
Source
code of ordinances
Alternative use value scenarios
Repositioning upside vs current use
OFFICE BUILDING
Est. value
$19.9M
RETAIL STORES
Est. value
$17.6M
OFFICE BUILDING
RETAIL STORES
Alternative use deep dive — conversion cost, permits, timeline
Conversion cost estimate · Permit path & risks · Stabilized NOI per option
Alternative use deep dive
Conversion cost · permit path · stabilized NOI per option
Building & site characteristics
From public records
Year built
1987
Construction
CONCRETE
Heating
SOLAR
Cooling
Yes
Lot
1.2 ac
Current owner
From public records · entity-resolved
LLC,j & P Socastee
Entity
Free & Clear · 26 yrs held
Mailing address
3450 HWY 17TH BYP S, MYRTLE BEACH, SC 29588-5612
Mailing matches property
Yes
Owner-occupied
Yes
Ownership since
2000
Owner contacts — direct phone, email, and related entities
Decision-maker phone · Verified email · Related entities & filings
Owner contacts
Email · phone · related entities
Sales History
8 recorded events · public records
Date
Price
Buyer
Seller
Deed Type
Mortgage
Sep 11, 2019
—
J P
—
Deed
related
$500,000 · Conway Nat'l Bk
Jun 22, 2017
—
J & P Of Socastee LLC
—
Deed
related
$1,400,000 · Conway Nat'l Bk
Jan 21, 2000
$2,500,000
LLC,j & P Socastee
—
Grant Deed
related
—
—
—
J & P Of Socastee LLC
—
Deed Of Trust
related
$1,400,000 · Conway Nat'l Bk
—
—
J P
—
Deed Of Trust
related
$500,000 · Conway Nat'l Bk
—
—
J & P Of Socastee LLC
—
Deed Of Trust
related
$400,000 · Horry Cnty St Bk
—
—
J & P Of Socastee LLC
—
Deed Of Trust
related
$1,850,000 · Horry Cnty St Bk
—
—
J & P Of Socastee LLC
—
Deed Of Trust
related
$1,000,000 · Horry Cnty St Bk
Coming soon
Costs & Benchmarks
Operating expenses, capex projections, utility benchmarks, and submarket comparables — all in one view.
Coming soon
Risks
Flood, climate, environmental, title, and tenant-concentration risk — surfaced with mitigations and source citations.
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