New search
Property profile & analytics
OFF-MARKET
Estimated value
$1,340,000
Retail space
30 Bell Rock Plz, Sedona, AZ 86351-9069
Trust Owned
8-yr Hold
Free & Clear
Property ID
US07-0995783
Property profile
Verified
Property type
Retail space
Use group
RETAIL STORES (PERSONAL SERVICES)
Year built
1995
Construction
STEEL FRAME
Total area
6,600 SF
Lot
0.11 ac (4,800 SF)
APN
405-27-299A
UPID
US07-0995783
Cap rate & NOI
Priority signal for investors
Implied cap rate, NOI & suggested price
Cap rate vs submarket · NOI estimate · 3 price anchors
Implied cap rate, NOI & suggested price
Cap vs submarket · NOI estimate · 3 price anchors
Current use
Occupant on record · Public records
-
Le Anna's Nails Sedona Nail Salon
-
Sedona Bike & Bean (Bike/Boat/Book/etc) Store
-
Sedona Massage and Healing Arts Alternative Medicine Practice Spa & Massage Center
-
Beauty by Cady Nail Salon Nail Salon
-
Condor Storage Inc Computer & Electronic Repair (Bike/Boat/Book/etc) Store
Value estimations
Realmo proprietary · 4 methods
AI Approach
AI
by Request
CAP Approach
CAP
$1.76M
Comparable Approach
Comparable
$818k
Blend (final)
Blend
$1.34M
Owner & transaction history
Stromme,craig A Family Trust · 8 yrs held
Stromme,craig A Family Trust
since 2018
7 recorded transactions
Zoning & alternative use
Permitted uses
Permitted uses
Allowed · conditional · prohibited
Cap rate
Implied · in-place · derived from last sale + estimated NOI
Implied Cap rate
#1
Implied · in-place · NOI ÷ last sale
In-place · derived from last sale + estimated NOI
Cap rate, NOI & submarket benchmark
Implied cap rate vs Sedona submarket · NOI estimate · Typical band, median & reading
Implied cap rate, NOI & submarket benchmark
Cap vs Sedona submarket · NOI estimate · typical band, median & reading
Refine your cap rate
8-question underwriting flow
1.
Property current status — Going-In vs Stabilized
2.
Price for denominator — asking / offer / market
3.
Leasing status & lease structure (NNN / Gross)
4.
Tenant risk profile & vacancy assumption
5.
Upload T12 / rent roll / OM (optional)
Refine in 60 seconds, get exact suggested price
T12 upload · Submarket benchmarks · Sensitivity grid
Suggested price · 3 cap rate anchors
Income approach @ 5% / 7% / 9% — aggressive / typical / conservative
Suggested price at 5% / 7% / 9% cap
Aggressive / typical / conservative · Implied $/SF per anchor · Sensitivity grid
Suggested price at 5% / 7% / 9% cap
Aggressive / typical / conservative · implied $/SF · sensitivity
Value
AI, CAP & Alternative Use estimations · Realmo proprietary blendValue Estimations
Based on Realmo’s proprietary methodology
AI Approach
Method
Estimation
Statistic approach
by Request
ML approach
by Request
CAP Approach
CAP Return
Estimation
6%
$1,905,000
6.5%
$1,760,000
7%
$1,635,000
Blend value · Realmo final
$1.34M
Range $1.21M – $1.47M · ±10%
Realmo estimate · informational only.
These numbers are calculated by our models from public records and may not reflect actual market value.
Not an appraisal.
Verify with a licensed appraiser before transacting. Realmo accepts no liability for divergence from real-world outcomes.
View the full estimation — every method, every assumption
Confidence drivers & risk notes · Custom comparable set · Free for first 3 / day
Full estimation methodology
Every method · every assumption · confidence drivers
Price per SF
Sale + rent benchmarks
Subject property
$203 / SF
Submarket sale & rent benchmarks
Median sale $/SF · Asking & closed rent · Submarket vacancy
Submarket sale & rent benchmarks
Median sale $/SF · asking & closed rent · submarket vacancy
Property tax & assessments
Tax year 2022Property tax & assessments
Tax year 2022
Tax billed
$7,007
Tax year 2022
Assessed value
$224,619
Assessed 2025
Previous assessed
$199,043
+12.8% YoY
Effective rate
3.12%
On assessed value
Assessed land
$18,210
Assessed improvement
$206,409
Land market value
$101,165
Improvement market value
$1,146,715
Total market value
$1,247,880
Applied tax rate
971.0000
Comparables
6 recent transactions · within 1.5 miComparable in this city
6 recent transactions
Comparable in this City
Similar Nearby for Sale
Recent comparable sales
Sale price & price/SF · Sale date & distance · Adjustments & confidence
Recent comparable sales
Sale price & $/SF · sale date & distance · adjustments
Property description
Physical attributes from public recordsBuilding & lot
Public records
Property type
Retail space
Use group
RETAIL STORES (PERSONAL SERVICES)
Status
Off-Market
Year built
1995
Construction
STEEL FRAME
Heating
OTHER
Cooling
AC.PACKAGE
Stories
2
Total area
6,600 SF
Lot
0.11 ac (4,800 SF)
APN
405-27-299A
UPID
US07-0995783
Jurisdiction
YAVAPAI
Zoning & alternative use
Zoning · permitted uses
Permitted & conditional uses
Allowed uses · Special-permit conditions · Prohibited uses
Permitted & conditional uses
Allowed · special-permit conditions · prohibited
Building & site characteristics
From public records
Year built
1995
Construction
STEEL FRAME
Heating
OTHER
Cooling
Yes
Stories
2
Lot
0.11 ac
Current owner
From public records · entity-resolved
Stromme,craig A Family Trust
Trust
Free & Clear · 8 yrs held
Mailing address
PO BOX 7735, CAVE CREEK, AZ 85327-7735
Ownership since
2018
Owner contacts — direct phone, email, and related entities
Decision-maker phone · Verified email · Related entities & filings
Owner contacts
Email · phone · related entities
Sales History
13 recorded events · public records
Date
Price
Buyer
Seller
Deed Type
Mortgage
Jan 5, 2018
—
Stromme,craig A Family Trust
Stromme,craig A
Quit Claim Deed
related
—
Jan 17, 2017
—
Lazic,marla K Trust
West,marla K
Quit Claim Deed
related
—
Mar 11, 2016
—
Stromme,a D Family Trust
Stromme Craig A Family Trust
Quit Claim Deed
related
—
Mar 11, 2016
$77,500
Stromme,craig A Family Trust
Stromme,pamela J
Warranty Deed
related
$40,000 · Pamela J Stromme
Jan 29, 2016
—
Stromme,craig A Family Trust
Stromme,craig
Quit Claim Deed
related
—
Jan 25, 2016
$75,000
Stromme,craig A Family Trust
Atchison,patricia
Warranty Deed
—
Jan 25, 2016
—
Patricia Atchison
Atchison,larry
Affidavit Of Death
related
—
Jul 8, 2008
—
Marla K West
West,douglas M
Quit Claim Deed
related
—
Feb 25, 2005
—
Pamela J Stromme
Finken,mark & Janelle
Warranty Deed
—
Feb 9, 2005
—
Douglas M West
Finken,mark & Janelle
Warranty Deed
—
Jul 14, 1995
—
Douglas M West
Bp&a Holdings INC
Grant Deed
related
—
—
—
Douglas M West
—
Deed Of Trust
related
$70,000 · Stromme Trust
—
—
Douglas M West
—
Deed Of Trust
related
$65,000 · Stromme Trust
Coming soon
Costs & Benchmarks
Operating expenses, capex projections, utility benchmarks, and submarket comparables — all in one view.
Coming soon
Risks
Flood, climate, environmental, title, and tenant-concentration risk — surfaced with mitigations and source citations.
Try Rey
Ask anything about this address in plain English.
“Is 15.6% cap rate sustainable?” · “Best tenant mix for BU1?” · “What’s the redev upside?”
You own 30 Bell Rock Plz?
List it free. Reach 20,000 daily buyers.
We’ve already pulled the facts. Confirm photos + price and you’re live in 2 minutes.
List this address →
Full reports are paid
Unlock the full Property Analytics report
Start free for 7 days — no card required. Full owner contacts, all 4 valuations with methodology, refine flow, comparable adjustments, foot-traffic deep dive, export to PDF / CSV.
