Storefront Retail
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953 E Milwaukee St, Whitewater, WI 53190
B-1-zoned storefront suitable for commercial retail use.
Property Size4,484 SF
Price / SF$126
Days on Market6
Property Features for 953 E Milwaukee St
General Information
Standard status
Active
Size
4,484 SF
Total Parking Spaces
10
Property subtype
Retail, Industrial
Zoning
B-1
Listing Agency:
Anderson Commercial Group, LLC
(414) 858-5226
Listed By:
Kristen Parks · License #90341-94
Source:
Crexi
Added: Aug 6
Changed: Aug 9
Last Checked: Aug 10 at 9:52AM
Displayed information is deemed reliable but is not guaranteed and should be independently verified. All listing content including descriptions, pricing, images are the copyrighted material of Anderson Commercial Group, LLC
Investment Insights
Based on property information with market context.
This storefront property contains 4,484 square feet and is designated B-1. The commercial building is located at 953 E Milwaukee St in Whitewater, Wisconsin 53190.
Key Highlights
- 4,484‑square‑foot storefront property
- B‑1 zoning designation
- Located at 953 E Milwaukee St, Whitewater, WI 53190
Financial Insights
Estimated NOI and Cap Rate
NOI = area × lease_rate × (100 − vacancy) / 100 × (1 − expense_ratio). Net Operating Income — what the owner takes home each year before mortgage payments and income tax. Effective rent (asking rent minus vacancy losses) minus operating costs (taxes, insurance, maintenance, management).
NOI / Yr
$37,425
Cap rate = NOI / list price × 100. Capitalization rate — annual return on a fully cash purchase, before financing. NOI divided by price. Higher means more income per dollar invested, but usually also more risk or older condition. 5–8% is typical for stabilized commercial property; double digits often signal distressed deals.
Cap Rate
6.62%
Suggested Prices Based on Cap Rates
Cap rates vary significantly by property type, market, and asset quality.
Typical U.S. stable-market ranges:
Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+)
Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand)
Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically)
Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher)
Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk)
Self-Storage — 5.5% to 7.5%
Medical Office — 6.0% to 7.5%
Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term
Rules of thumb:
Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%).
Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C.
Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI.
Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$748,500
$748.5K
Cap Rate 7%
$534,643
$534.6K
Cap Rate 9%
$415,833
$415.8K
Market Conditions
NOI Build-Up for 4,484 SF
Vacancy — income lost from leasable area expected to sit empty during the year, subtracted from gross rent.
EGI (Effective Gross Income) — gross rent minus vacancy losses, the realistic income before paying operating costs.
OpEx (Operating Expenses) — recurring costs to operate the property (property tax, insurance, utilities, maintenance, management); excludes financing and capital improvements.
NOI (Net Operating Income) — income a property generates after operating costs but before financing and taxes.
Gross rent
$58.1K $12.96/SF
− Vacancy
−$4.6K −$1.04/SF
EGI
$53.5K $11.92/SF
− OpEx
−$16.0K −$3.58/SF
NOI
$37.4K $8.35/SF
Area
Walworth County, WI
Vacancy
8.00%
Lease Rate
$12.96 /SF/Yr
Expense Ratio
30.00%
Simulate Cap Rate and NOI
Suggested Prices Based on Cap Rates
Cap rates vary significantly by property type, market, and asset quality.
Typical U.S. stable-market ranges:
Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+)
Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand)
Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically)
Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher)
Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk)
Self-Storage — 5.5% to 7.5%
Medical Office — 6.0% to 7.5%
Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term
Rules of thumb:
Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%).
Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C.
Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI.
Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$748,500
Cap Rate 7%
$534,643
Cap Rate 9%
$415,833
Alternative Uses
Best Use
Retail
$534.6K
$467.8K – $623.8K
NOI $37,425 @ 7.0% cap · market cap 6.62%
Second Best
—
—
no second resolved use
Theoretical Best
Specialty Retail
$865.3K
$757.2K – $1.01M
NOI $60,574 @ 7.0% cap · market cap 10.72%
Zoning and permitted uses should be independently verified with authorities.
Property Analytics
Property Profile
Current Use
Location Intelligence
Trade Area within ½ mile
471
Businesses Nearby
4k
Monthly Visits Nearby
Under-served
Demand for This Use
Explore this area
Business Placement
Foot Traffic Nearby
Shops & Services 67%
Dining 33%
Associated Bank
Shops & Services
1,826 visits/mo
0.3 miles
Toppers Pizza
Dining
1,437 visits/mo
0.3 miles
Ketterhagen Motor Sales Inc
Shops & Services
739 visits/mo
0.2 miles
FedEx Office Print & Ship Center
Shops & Services
358 visits/mo
0.1 miles
Demographics for 53190, WI
19,459
Population
8,331
Households
2.3
Avg Household Size
27
Median Age
35%
College-Educated
90%
High-School Grad
130.8 sq mi
ZIP Area
149
Density / Sq Mi
$59,598
Median Household Income
$17,627
Median Earnings
$990
Median Rent
$247,000
Median Home Value
Market
Vacancy Rate% for Retail in Midwest region
Questions? Ask Rey
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Frequently Asked Questions
What type of property is this?
Storefront property - B-1-zoned storefront suitable for commercial retail use.
Where is this storefront property located?
The property is located at 953 E Milwaukee St Whitewater, WI.
What is the asking price?
The asking price for this property is $565,000.
What are key features of this property?
This property features: 4,484‑square‑foot storefront property; B‑1 zoning designation; Located at 953 E Milwaukee St, Whitewater, WI 53190
