Freestanding Retail
New
For Sale
Contact for pricing
36 W Marshall St, Rice Lake, WI 54868
A downtown Rice Lake storefront includes rear off-street parking and building signage.
Property Size4,776 SF
Price / SF$57.58
Days on Market4
Property Features for 36 W Marshall St
General Information
Standard status
Active
Size
4,776 SF
Property subtype
RETAIL
Amenities
off-street parking
building signage
Building Details
Buildings
1
Listing Agency:
Ogden & Company, Inc., AMO
(414) 276-5285
Listed By:
Luke Fehrenbach
(262) 312-4865
Source:
Moodyscre
Added: Oct 20
Changed: Oct 23
Last Checked: Oct 23 at 5:40PM
Displayed information is deemed reliable but is not guaranteed and should be independently verified. All listing content including descriptions, pricing, images are the copyrighted material of Ogden & Company, Inc., AMO
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Review the available facts, identify missing information and prepare questions for the agent.
Investment Insights
Based on property information with market context.
This standalone retail property contains 4,776 SF and sits at 36 W Marshall St in downtown Rice Lake. The building previously housed The Milk Pail, a local ice cream shop.
Off-street parking is available behind the building, and signage is present on the property.
Off-street parking is available behind the building, and signage is present on the property.
Key Highlights
- 4,776 SF standalone retail property
- Downtown Rice Lake location at 36 W Marshall St
- Off‑street parking behind the building
Financial Insights
Estimated NOI and Cap Rate
NOI / Yr
$19,257
Cap Rate
7.00%
Suggested Prices Based on Cap Rates
Cap Rate 5%
$385,140
$385.1K
Cap Rate 7%
$275,100
$275.1K
Cap Rate 9%
$213,967
$214.0K
Market Conditions
NOI Build-Up for 4,776 SF
Gross rent
$28.7K $6.00/SF
− Vacancy
−$1.1K −$0.24/SF
EGI
$27.5K $5.76/SF
− OpEx
−$8.3K −$1.73/SF
NOI
$19.3K $4.03/SF
Area
Barron County, WI
Vacancy
4.00%
Lease Rate
$6.00 /SF/Yr
Expense Ratio
30.00%
Simulate Cap Rate and NOI
Suggested Prices Based on Cap Rates
Cap Rate 5%
$385,140
Cap Rate 7%
$275,100
Cap Rate 9%
$213,967
Alternative Uses
Best Use
Retail
$275.1K
$240.7K – $321.0K
NOI $19,257 @ 7.0% cap · market cap 7.00%
Second Best
—
—
no second resolved use
Theoretical Best
Warehouse
$3.84M
$3.36M – $4.48M
NOI $268,617 @ 7.0% cap · market cap 97.68%
Zoning and permitted uses should be independently verified with authorities.
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Current Use
Location Intelligence
Trade Area within ½ mile
537
Businesses Nearby
Under-served
Demand for This Use
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Business Placement
Demographics for 54868, WI
15,785
Population
7,640
Households
2.1
Avg Household Size
44
Median Age
25%
College-Educated
94%
High-School Grad
212.0 sq mi
ZIP Area
74
Density / Sq Mi
$64,567
Median Household Income
$40,474
Median Earnings
$850
Median Rent
$199,300
Median Home Value
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Market
Vacancy Rate% for Retail in Midwest region
Frequently Asked Questions
What type of property is this?
Storefront property - A downtown Rice Lake storefront includes rear off-street parking and building signage.
Where is this storefront property located?
The property is located at 36 W Marshall St Rice Lake, WI.
What is the asking price?
The asking price for this property is $275,000.
What are key features of this property?
This property features: 4,776 SF standalone retail property; Downtown Rice Lake location at 36 W Marshall St; Off‑street parking behind the building
