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Automotive Facility with Showroom
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321 West Prairie View Road, Chippewa Falls, WI 54729

A glass-front showroom is paired with a drive-through service area, body shop, paint booth, and car-wash addition.

Property Size35,120 SF
Lot Size5.30 Acres
Price / SF$112.47
Days on Market9

Property Features for 321 West Prairie View Road

General Information

Standard status Active
Size 35,120 SF
Lot size 5.30 Acres
Property subtype Special Purpose

Site & Location

Drive-Thru Yes
Highway Access Yes
Road Access Yes

Amenities

glass-front showroom
sales offices
parts room
drive-through service department
body shop with paint booth
car-wash addition

Building Details

Buildings 1
Construction steel
Listing Agency: Kesselman Real Estate
Listed By: John Kesselman · License #36050
Source: Crexi
Added: Sep 17 Changed: Sep 24 Last Checked: Sep 24 at 2:41PM

Displayed information is deemed reliable but is not guaranteed and should be independently verified. All listing content including descriptions, pricing, images are the copyrighted material of Kesselman Real Estate

Investment Insights

Based on property information with market context.

This 35,120-square-foot steel automotive facility combines a glass-front showroom and sales offices with a parts room and drive-through service department. The improvements also include a body shop with a paint booth and an attached car-wash addition. The property was formerly used as an automotive dealership.

The 5.30-acre site is paved and offers 454 feet of frontage on West Prairie View Road, along the Highway 124 commercial corridor in Chippewa Falls, Wisconsin.

Key Highlights

  • 35,120 SF steel building with showroom, sales offices, parts room, service department, body shop, and car‑wash addition
  • Drive‑through service department
  • Body shop includes a paint booth

Financial Insights

Estimated NOI and Cap Rate

NOI = area × lease_rate × (100 − vacancy) / 100 × (1 − expense_ratio). Net Operating Income — what the owner takes home each year before mortgage payments and income tax. Effective rent (asking rent minus vacancy losses) minus operating costs (taxes, insurance, maintenance, management).
NOI / Yr
$359,172
Cap rate = NOI / list price × 100. Capitalization rate — annual return on a fully cash purchase, before financing. NOI divided by price. Higher means more income per dollar invested, but usually also more risk or older condition. 5–8% is typical for stabilized commercial property; double digits often signal distressed deals.
Cap Rate
9.09%
Suggested Prices Based on Cap Rates Cap rates vary significantly by property type, market, and asset quality. Typical U.S. stable-market ranges: Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+) Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand) Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically) Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher) Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk) Self-Storage — 5.5% to 7.5% Medical Office — 6.0% to 7.5% Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term Rules of thumb: Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%). Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C. Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI. Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$7,183,440 $7.2M
Cap Rate 7%
$5,131,029 $5.1M
Cap Rate 9%
$3,990,800 $4.0M
Market Conditions
NOI Build-Up for 35,120 SF Vacancy — income lost from leasable area expected to sit empty during the year, subtracted from gross rent. EGI (Effective Gross Income) — gross rent minus vacancy losses, the realistic income before paying operating costs. OpEx (Operating Expenses) — recurring costs to operate the property (property tax, insurance, utilities, maintenance, management); excludes financing and capital improvements. NOI (Net Operating Income) — income a property generates after operating costs but before financing and taxes.
Gross rent
$526.8K $15.00/SF
− Vacancy
−$13.7K −$0.39/SF
EGI
$513.1K $14.61/SF
− OpEx
−$153.9K −$4.38/SF
NOI
$359.2K $10.23/SF
Area
Chippewa County, WI
Vacancy
2.60%
Lease Rate
$15.00 /SF/Yr
Expense Ratio
30.00%
Simulate Cap Rate and NOI
Suggested Prices Based on Cap Rates Cap rates vary significantly by property type, market, and asset quality. Typical U.S. stable-market ranges: Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+) Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand) Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically) Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher) Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk) Self-Storage — 5.5% to 7.5% Medical Office — 6.0% to 7.5% Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term Rules of thumb: Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%). Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C. Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI. Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$7,183,440
Cap Rate 7%
$5,131,029
Cap Rate 9%
$3,990,800

Alternative Uses

Best Use
Industrial
$16.06M
$14.05M – $18.73M (±1% cap)
NOI $1,123,972 @ 7.0% cap · market cap 28.45%
Second Best
Specialty Retail
$6.83M
$5.98M – $7.97M (±1% cap)
NOI $478,431 @ 7.0% cap · market cap 12.11%
Theoretical Best
Warehouse
$19.50M
$17.06M – $22.75M (±1% cap)
NOI $1,364,823 @ 7.0% cap · market cap 34.55%
Zoning and permitted uses should be independently verified with authorities.

Property Analytics

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Open Analytics

Current Use

Auto shops

Suggested Use

Top Pick Real Estate Agency Law Firm Building Supply Kitchen & Bath Showroom HVAC Service (Bike/Boat/Book/etc) Store

Score = modeled unmet demand for each use within ~1 mi (higher = bigger opportunity). Zoning and permitted uses should be independently verified with local authorities.

Lease Details

Yes
Highway access
Yes
Paved road access

Location Intelligence

Trade Area within ½ mile

3
Businesses Nearby
Well-served
Demand for This Use

Demographics for 54729, WI

33,980
Population
15,386
Households
2.2
Avg Household Size
42
Median Age
30%
College-Educated
95%
High-School Grad
165.0 sq mi
ZIP Area
206
Density / Sq Mi
$76,603
Median Household Income
$44,792
Median Earnings
$1,022
Median Rent
$263,900
Median Home Value
Check the figures for this property Cap Rate, Value Estimation, Potential NOI and more
View Realmo Analytics

Market

Vacancy Rate% for Retail in Midwest region

8% 2020
7.3% 2021
6.5% 2022
6% 2023
5.7% 2024
6.3% 2025
Rey
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Frequently Asked Questions

What type of property is this?
Auto shop - A glass-front showroom is paired with a drive-through service area, body shop, paint booth, and car-wash addition.
Where is this auto shop located?
The property is located at 321 West Prairie View Road Chippewa Falls, WI.
What is the asking price?
The asking price for this property is $3,950,000.
What are key features of this property?
This property features: 35,120 SF steel building with showroom, sales offices, parts room, service department, body shop, and car‑wash addition; Drive‑through service department; Body shop includes a paint booth
(262) 241-0777 Call to check price and availability
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