Fine Wine and Liquor
For Sale
$2,500,000
300 State Route 18, East Brunswick, NJ 08816
Turnkey fine wine and liquor business for sale with prominent retail presence and customer access.
Property Size10,000 SF
Price / SF$250
Days on Market68
Property Features for 300 State Route 18
General Information
Standard status
Active
Size
10,000 SF
Property subtype
Business Opportunity
Listing Agency:
WEICHERT CO REALTORS
(732) 254-1700
Listed By:
SHWETA PATIL
(203) 252-7192
Source:
Exprealty
Added: Jul 7
Changed: Sep 7
Last Checked: Sep 11 at 12:06PM
Displayed information is deemed reliable but is not guaranteed and should be independently verified. All listing content including descriptions, pricing, images are the copyrighted material of WEICHERT CO REALTORS
Investment Insights
Based on property information with market context.
This for-sale opportunity presents a well-established fine wine and liquor store offered as a turnkey business. The retail operation is approximately 7,000 square feet and is positioned for strong storefront visibility and customer access with ample parking.
Located on State Route 18 in East Brunswick, the business is described as benefiting from high-traffic exposure and convenient access for shoppers. The property is further characterized as being surrounded by major national retail chains.
The seller indicates the operation includes an established customer base and ongoing operations, and the listing is offered as a business sale only. The buyer is responsible for all due diligence, including financials, lease terms, licenses, permits, inventory, equipment, municipal approvals, and any transfer requirements.
Located on State Route 18 in East Brunswick, the business is described as benefiting from high-traffic exposure and convenient access for shoppers. The property is further characterized as being surrounded by major national retail chains.
The seller indicates the operation includes an established customer base and ongoing operations, and the listing is offered as a business sale only. The buyer is responsible for all due diligence, including financials, lease terms, licenses, permits, inventory, equipment, municipal approvals, and any transfer requirements.
Key Highlights
- Business sale only: well‑established fine wine and liquor store
- Approximately 7,000 sq. ft. retail business
- Located in East Brunswick with prominent customer access and ample parking
Financial Insights
Estimated NOI and Cap Rate
NOI = area × lease_rate × (100 − vacancy) / 100 × (1 − expense_ratio). Net Operating Income — what the owner takes home each year before mortgage payments and income tax. Effective rent (asking rent minus vacancy losses) minus operating costs (taxes, insurance, maintenance, management).
NOI / Yr
$142,733
Cap rate = NOI / list price × 100. Capitalization rate — annual return on a fully cash purchase, before financing. NOI divided by price. Higher means more income per dollar invested, but usually also more risk or older condition. 5–8% is typical for stabilized commercial property; double digits often signal distressed deals.
Cap Rate
5.71%
Suggested Prices Based on Cap Rates
Cap rates vary significantly by property type, market, and asset quality.
Typical U.S. stable-market ranges:
Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+)
Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand)
Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically)
Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher)
Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk)
Self-Storage — 5.5% to 7.5%
Medical Office — 6.0% to 7.5%
Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term
Rules of thumb:
Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%).
Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C.
Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI.
Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$2,854,660
$2.9M
Cap Rate 7%
$2,039,043
$2.0M
Cap Rate 9%
$1,585,922
$1.6M
Market Conditions
NOI Build-Up for 10,000 SF
Vacancy — income lost from leasable area expected to sit empty during the year, subtracted from gross rent.
EGI (Effective Gross Income) — gross rent minus vacancy losses, the realistic income before paying operating costs.
OpEx (Operating Expenses) — recurring costs to operate the property (property tax, insurance, utilities, maintenance, management); excludes financing and capital improvements.
NOI (Net Operating Income) — income a property generates after operating costs but before financing and taxes.
Gross rent
$216.0K $21.60/SF
− Vacancy
−$12.1K −$1.21/SF
EGI
$203.9K $20.39/SF
− OpEx
−$61.2K −$6.12/SF
NOI
$142.7K $14.27/SF
Area
Middlesex County, NJ
Vacancy
5.60%
Lease Rate
$21.60 /SF/Yr
Expense Ratio
30.00%
Simulate Cap Rate and NOI
Suggested Prices Based on Cap Rates
Cap rates vary significantly by property type, market, and asset quality.
Typical U.S. stable-market ranges:
Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+)
Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand)
Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically)
Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher)
Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk)
Self-Storage — 5.5% to 7.5%
Medical Office — 6.0% to 7.5%
Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term
Rules of thumb:
Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%).
Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C.
Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI.
Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$2,854,660
Cap Rate 7%
$2,039,043
Cap Rate 9%
$1,585,922
Alternative Uses
Best Use
Retail
$2.04M
$1.78M – $2.38M
NOI $142,733 @ 7.0% cap · market cap 5.71%
Second Best
—
—
no second resolved use
Theoretical Best
Office A
$2.61M
$2.28M – $3.05M
NOI $182,784 @ 7.0% cap · market cap 7.31%
Zoning and permitted uses should be independently verified with authorities.
Property Analytics
Current Use
Location Intelligence
Trade Area within ½ mile
822
Businesses Nearby
701k
Monthly Visits Nearby
Balanced
Demand for This Use
Explore this area
Business Placement
Foot Traffic Nearby
Apparel 23%
Dining 18%
Superstores 17%
Shops & Services 17%
Walmart
Superstores
120,350 visits/mo
0.2 miles
ShopRite
Groceries
72,524 visits/mo
0.2 miles
Kohl's
Apparel
56,340 visits/mo
0.3 miles
Wawa
Shops & Services
47,497 visits/mo
0.4 miles
T.J. Maxx
Apparel
40,612 visits/mo
0.2 miles
Demographics for 08816, NJ
48,729
Population
17,242
Households
2.8
Avg Household Size
42
Median Age
58%
College-Educated
94%
High-School Grad
20.2 sq mi
ZIP Area
2,412
Density / Sq Mi
$141,731
Median Household Income
$71,111
Median Earnings
$2,079
Median Rent
$502,600
Median Home Value
Market
Vacancy Rate% for Retail in Northeast region
Questions? Ask Rey
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Frequently Asked Questions
What type of property is this?
Storefront property - Turnkey fine wine and liquor business for sale with prominent retail presence and customer access.
Where is this storefront property located?
The property is located at 300 State Route 18 East Brunswick, NJ.
What is the asking price?
The asking price for this property is $2,500,000.
What are key features of this property?
This property features: Business sale only: well‑established fine wine and liquor store; Approximately 7,000 sq. ft. retail business; Located in East Brunswick with prominent customer access and ample parking
