Storefront Property with Paved
For Sale
$512,500
2626 New Pinery Road, Portage, WI 53901
COMMERCIAL - Portage, WI
Property Size3,150 SF
Lot Size0.49 Acres
Price / SF$162.70
Days on Market29
Property Features for 2626 New Pinery Road
General Information
Property type
Commercial Sale
Property subtype
Other
Zoning
comm
Interior features
Public rest rooms
Lot features
Business district, Free standing, Near Major Highway
Directions
New Pinery is Bus 51 N in Portage
Subdivision
PORTAGE - C
Standard status
Active
APN
11271 2477.C
Size
3,150 SF
Lot size
0.49 Acres
Taxes and HOA fees
Tax Year
2021
Tax Annual Amount
7253
Building Details
Year built
2009
Number of units
1
Roof type
Composition
Listing Agency:
RE/MAX Preferred · RE/MAX International
(608) 393-3330
Listed By:
Scott Schroeder · License #5913790
(608) 617-2727
Added: Jul 13
Changed: Aug 10
Last Checked: Aug 10 at 6:06PM
MLS# 1938092
Copyright © 2026 REALTORS® Association of South Central Wisconsin. All rights reserved. All information provided by the listing agent/broker is deemed reliable but is not guaranteed and should be independently verified.
Investment Insights
Based on property information with market context.
This 2009-built storefront property contains 3,150 square feet and is currently home to Salon 51. The sale includes furniture, equipment, inventory, and other business contents. Public restrooms, a composition roof, and commercial zoning support continued business use, while the existing layout may accommodate other businesses as well.
The property sits on 0.49 acres along New Pinery Road, also identified as Bus 51, on the north side of Portage. Paved parking is available at both the front and rear of the building. The location provides direct exposure along the roadway, with the property address at 2626 New Pinery Road, Portage, WI 53901.
The property sits on 0.49 acres along New Pinery Road, also identified as Bus 51, on the north side of Portage. Paved parking is available at both the front and rear of the building. The location provides direct exposure along the roadway, with the property address at 2626 New Pinery Road, Portage, WI 53901.
Key Highlights
- 3,150‑square‑foot storefront property built in 2009
- 0.49‑acre site on New Pinery Road, also identified as Bus 51
- Front and rear paved parking areas
Financial Insights
Estimated NOI and Cap Rate
NOI = area × lease_rate × (100 − vacancy) / 100 × (1 − expense_ratio). Net Operating Income — what the owner takes home each year before mortgage payments and income tax. Effective rent (asking rent minus vacancy losses) minus operating costs (taxes, insurance, maintenance, management).
NOI / Yr
$32,200
Cap rate = NOI / list price × 100. Capitalization rate — annual return on a fully cash purchase, before financing. NOI divided by price. Higher means more income per dollar invested, but usually also more risk or older condition. 5–8% is typical for stabilized commercial property; double digits often signal distressed deals.
Cap Rate
6.28%
Suggested Prices Based on Cap Rates
Cap rates vary significantly by property type, market, and asset quality.
Typical U.S. stable-market ranges:
Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+)
Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand)
Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically)
Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher)
Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk)
Self-Storage — 5.5% to 7.5%
Medical Office — 6.0% to 7.5%
Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term
Rules of thumb:
Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%).
Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C.
Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI.
Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$644,000
$644.0K
Cap Rate 7%
$460,000
$460.0K
Cap Rate 9%
$357,778
$357.8K
Market Conditions
NOI Build-Up for 3,150 SF
Vacancy — income lost from leasable area expected to sit empty during the year, subtracted from gross rent.
EGI (Effective Gross Income) — gross rent minus vacancy losses, the realistic income before paying operating costs.
OpEx (Operating Expenses) — recurring costs to operate the property (property tax, insurance, utilities, maintenance, management); excludes financing and capital improvements.
NOI (Net Operating Income) — income a property generates after operating costs but before financing and taxes.
Gross rent
$50.3K $15.96/SF
− Vacancy
−$4.3K −$1.36/SF
EGI
$46.0K $14.60/SF
− OpEx
−$13.8K −$4.38/SF
NOI
$32.2K $10.22/SF
Area
Columbia County, WI
Vacancy
8.50%
Lease Rate
$15.96 /SF/Yr
Expense Ratio
30.00%
Simulate Cap Rate and NOI
Suggested Prices Based on Cap Rates
Cap rates vary significantly by property type, market, and asset quality.
Typical U.S. stable-market ranges:
Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+)
Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand)
Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically)
Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher)
Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk)
Self-Storage — 5.5% to 7.5%
Medical Office — 6.0% to 7.5%
Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term
Rules of thumb:
Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%).
Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C.
Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI.
Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$644,000
Cap Rate 7%
$460,000
Cap Rate 9%
$357,778
Alternative Uses
Best Use
Retail
$460.0K
$402.5K – $536.7K
NOI $32,200 @ 7.0% cap · market cap 6.28%
Second Best
—
—
no second resolved use
Theoretical Best
Office A
$707.7K
$619.2K – $825.6K
NOI $49,538 @ 7.0% cap · market cap 9.67%
Zoning and permitted uses should be independently verified with authorities.
Property Analytics
Property Profile
Current Use
Lease Details
Single-tenant
Tenancy
Turnkey business
Opportunity
Location Intelligence
Trade Area within ½ mile
268
Businesses Nearby
57k
Monthly Visits Nearby
Under-served
Demand for This Use
Explore this area
Business Placement
Foot Traffic Nearby
Dining 56%
Shops & Services 44%
Culver's
Dining
25,516 visits/mo
0.4 miles
Kwik Trip
Shops & Services
13,711 visits/mo
0.3 miles
Summit Credit Union
Shops & Services
5,493 visits/mo
0.4 miles
Jimmy John's
Dining
4,925 visits/mo
0.3 miles
O'Reilly Auto Parts
Shops & Services
3,433 visits/mo
0.4 miles
Demographics for 53901, WI
14,924
Population
6,550
Households
2.3
Avg Household Size
42
Median Age
20%
College-Educated
91%
High-School Grad
147.3 sq mi
ZIP Area
101
Density / Sq Mi
$72,244
Median Household Income
$40,914
Median Earnings
$969
Median Rent
$214,300
Median Home Value
Market
Vacancy Rate% for Retail in Midwest region
Questions? Ask Rey
Realmo’s AI knows this listing — price, zoning, demand, history. Ask anything.
Frequently Asked Questions
What type of property is this?
Storefront property - Well-maintained commercial building with front and rear paved parking and included furniture, equipment, and inventory.
Where is this storefront property located?
The property is located at 2626 New Pinery Road Portage, WI.
What is the asking price?
The asking price for this property is $512,500.
What are key features of this property?
This property features: 3,150‑square‑foot storefront property built in 2009; 0.49‑acre site on New Pinery Road, also identified as Bus 51; Front and rear paved parking areas
