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Super 8 by Wyndham Hotel
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2401 S Main St, Rice Lake, WI 54868

Limited-service hotel in Rice Lake, Wisconsin, for sale.

Property Size21,118 SF
Price / SF$106.54
Days on Market244

Property Features for 2401 S Main St

General Information

Standard status Active
Size 21,118 SF
Property subtype Hospitality

Building Details

Year Built 1985
Stories 2
Listed By: Sean Matura · License #95513 - 94
Source: Crexi
Added: Feb 9 Changed: Oct 10 Last Checked: Oct 9 at 5:30PM

Displayed information is deemed reliable but is not guaranteed and should be independently verified. All listing content including descriptions, pricing, images are the copyrighted material of Sean Matura

Investment Insights

Based on property information with market context.

The Super 8 by Wyndham, a limited-service hotel, is available for purchase. Located at 2401 S. Main Street in Rice Lake, Wisconsin, the property benefits from Wyndham brand recognition and its position along a key commercial corridor. The hotel caters to leisure and business travelers seeking value-oriented accommodations. Situated near downtown Rice Lake, the hotel has access to regional employers, healthcare facilities, retail centers, and outdoor recreation. This property offers a stable investment opportunity in a consistent Wisconsin lodging market with steady year-round demand and potential for continued operational improvement. The property size is 21118 square feet.

Key Highlights

  • Strong Wyndham brand recognition
  • Located along a key commercial corridor
  • Convenient access to downtown Rice Lake, employers, healthcare, retail, and recreation

Financial Insights

Estimated NOI and Cap Rate

NOI / Yr
$133,915
Cap Rate
5.95%
Suggested Prices Based on Cap Rates
Cap Rate 5%
$2,678,300 $2.7M
Cap Rate 7%
$1,913,071 $1.9M
Cap Rate 9%
$1,487,944 $1.5M
Market Conditions
NOI Build-Up for 21,118 SF
Gross rent
$316.8K $15.00/SF
− Vacancy
−$34.8K −$1.65/SF
EGI
$281.9K $13.35/SF
− OpEx
−$148.0K −$7.01/SF
NOI
$133.9K $6.34/SF
Area
Barron County, WI
Vacancy
11.00%
Lease Rate
$15.00 /SF/Yr
Expense Ratio
52.50%
Simulate Cap Rate and NOI
Suggested Prices Based on Cap Rates
Cap Rate 5%
$2,678,300
Cap Rate 7%
$1,913,071
Cap Rate 9%
$1,487,944

Alternative Uses

Best Use
Hotel Hospitality
$1.91M
$1.67M – $2.23M (±1% cap)
NOI $133,915 @ 7.0% cap · market cap 5.95%
Second Best
—
—
no second resolved use
Theoretical Best
Warehouse
$16.97M
$14.85M – $19.80M (±1% cap)
NOI $1,187,742 @ 7.0% cap · market cap 52.79%
Zoning and permitted uses should be independently verified with authorities.

Property Analytics

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Current Use

Hotels

Suggested Use

Top Pick HVAC Service Grocery & Convenience Store Plumbing Service Law Firm (Bike/Boat/Book/etc) Store Kitchen & Bath Showroom

Score = modeled unmet demand for each use within ~1 mi (higher = bigger opportunity). Zoning and permitted uses should be independently verified with local authorities.

Location Intelligence

Trade Area within ½ mile

381
Businesses Nearby

Demographics for 54868, WI

15,785
Population
7,640
Households
2.1
Avg Household Size
44
Median Age
25%
College-Educated
94%
High-School Grad
212.0 sq mi
ZIP Area
74
Density / Sq Mi
$64,567
Median Household Income
$40,474
Median Earnings
$850
Median Rent
$199,300
Median Home Value
Check the figures for this property Cap Rate, Value Estimation, Potential NOI and more
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Frequently Asked Questions

What type of property is this?
Hotel - Limited-service hotel in Rice Lake, Wisconsin, for sale.
Where is this hotel located?
The property is located at 2401 S Main St Rice Lake, WI.
What is the asking price?
The asking price for this property is $2,250,000.
What are key features of this property?
This property features: Strong Wyndham brand recognition; Located along a key commercial corridor; Convenient access to downtown Rice Lake, employers, healthcare, retail, and recreation
More about this property
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