2010 Pennsylvania Avenue Madison, WI 53704

Listing office CBRE, Inc. C***@cbre.com Show Phone

Listing date Mar 25, 2026

Source Cbre

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Investment Insights

Based on property information with market context.

This 8.36-acre campus, comprised of three contiguous parcels, is situated along HWY 113 on the east side of Madison, WI. Formerly the headquarters of The Hooper Corporation since 1913, the high-profile site presents a redevelopment opportunity. The property is bordered by the Canadian Pacific railroad line to the west and HWY 113/Pennsylvania Avenue to the east. An easement exists with the ATC to cooperatively enhance public access and recreational use of certain exterior areas of the property. The south end of the location is 0.2 miles from the future Madison Public Market. Located within 2 miles from capitol square and 3.2 miles from Dane County Regional Airport, the site is accessible for vehicle traffic via Hwy 30 (1.2 miles) or 151 (.4 miles). Bus Rapid Transit (BRT) will eventually become more important to the site as it is located on a future phase of the BRT route. The location benefits from a strong demographic base with approximately 81,000 residents, 4,800 businesses, and 109,000 employees within a three-mile radius.

Key Highlights

• Large 8.36‑acre site offers significant redevelopment potential.
• Prime location 2 miles from Capitol Square in a rapidly developing area.
• Excellent accessibility via multiple transportation corridors (HWY 113, HWY 151, I90/I94).

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FAQs

What type of property is this?

Commercial land - 8.36 acres available near downtown Madison and future public market.

Where is this commercial land located?

The property is located at 2010 Pennsylvania Avenue Madison, WI.

What are key features of this property?

This property features: Large 8.36‑acre site offers significant redevelopment potential.; Prime location 2 miles from Capitol Square in a rapidly developing area.; Excellent accessibility via multiple transportation corridors (HWY 113, HWY 151, I90/I94).