Pet Specialty Retail
For Sale
$750,000
15 Morris Avenue, Long Branch, NJ 07740
Business Opportunity, Long Branch, NJ
Property Size1,743 SF
Price / SF$430.29
Days on Market205
Property Features for 15 Morris Avenue
General Information
Property type
Residential
Property subtype
Retail
Lot features
Near Shopping
Directions
Ocean Boulevard toward Pier Village.
Standard status
Active
Size
1,743 SF
Utilities
Sewer type
Public Sewer
Heating system
Electric (Heating)
Cooling system
Central Air
Water source
Public
Listing Agency:
RE/MAX INNOVATION · RE/MAX International
(732) 298-6006
Listed By:
Amanda Mancini · License #2081149
(732) 259-3522
Added: Jan 27
Changed: Aug 19
Last Checked: Aug 20 at 12:06PM
MLS# 2610107R
Copyright © 2026 All Jersey MLS. All rights reserved. All information provided by the listing agent/broker is deemed reliable but is not guaranteed and should be independently verified.
Investment Insights
Based on property information with market context.
Offered for sale is a well-established pet specialty retail business operating from a storefront. The sale includes existing inventory, trade fixtures, retail build-out, branding, and operational systems, along with the Doggie Sweets(R) brand name and trademark. The business also includes an online store and website.
The opportunity is located at 15 Morris Avenue in Long Branch, New Jersey 07740. Public remarks note excellent visibility and a walkable setting surrounded by complementary retail and dining, supported by year-round coastal customer demand. A long-term lease is in place, providing continuity for a new owner, and additional concepts mentioned in the listing include recently introduced on-site vending and community events/pop-up activations. This is a confidential sale; financials are available upon execution of an NDA.
The opportunity is located at 15 Morris Avenue in Long Branch, New Jersey 07740. Public remarks note excellent visibility and a walkable setting surrounded by complementary retail and dining, supported by year-round coastal customer demand. A long-term lease is in place, providing continuity for a new owner, and additional concepts mentioned in the listing include recently introduced on-site vending and community events/pop-up activations. This is a confidential sale; financials are available upon execution of an NDA.
Key Highlights
- Established pet specialty retail business with strong brand recognition (Doggie Sweets(R) trademark included).
- Prime, year‑round coastal destination location with excellent visibility and foot traffic.
- Loyal customer base and strong community presence.
Financial Insights
Estimated NOI and Cap Rate
NOI = area × lease_rate × (100 − vacancy) / 100 × (1 − expense_ratio). Net Operating Income — what the owner takes home each year before mortgage payments and income tax. Effective rent (asking rent minus vacancy losses) minus operating costs (taxes, insurance, maintenance, management).
NOI / Yr
$24,878
Cap rate = NOI / list price × 100. Capitalization rate — annual return on a fully cash purchase, before financing. NOI divided by price. Higher means more income per dollar invested, but usually also more risk or older condition. 5–8% is typical for stabilized commercial property; double digits often signal distressed deals.
Cap Rate
3.32%
Suggested Prices Based on Cap Rates
Cap rates vary significantly by property type, market, and asset quality.
Typical U.S. stable-market ranges:
Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+)
Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand)
Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically)
Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher)
Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk)
Self-Storage — 5.5% to 7.5%
Medical Office — 6.0% to 7.5%
Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term
Rules of thumb:
Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%).
Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C.
Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI.
Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$497,560
$497.6K
Cap Rate 7%
$355,400
$355.4K
Cap Rate 9%
$276,422
$276.4K
Market Conditions
NOI Build-Up for 1,743 SF
Vacancy — income lost from leasable area expected to sit empty during the year, subtracted from gross rent.
EGI (Effective Gross Income) — gross rent minus vacancy losses, the realistic income before paying operating costs.
OpEx (Operating Expenses) — recurring costs to operate the property (property tax, insurance, utilities, maintenance, management); excludes financing and capital improvements.
NOI (Net Operating Income) — income a property generates after operating costs but before financing and taxes.
Gross rent
$37.6K $21.60/SF
− Vacancy
−$2.1K −$1.21/SF
EGI
$35.5K $20.39/SF
− OpEx
−$10.7K −$6.12/SF
NOI
$24.9K $14.27/SF
Area
Monmouth County, NJ
Vacancy
5.60%
Lease Rate
$21.60 /SF/Yr
Expense Ratio
30.00%
Simulate Cap Rate and NOI
Suggested Prices Based on Cap Rates
Cap rates vary significantly by property type, market, and asset quality.
Typical U.S. stable-market ranges:
Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+)
Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand)
Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically)
Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher)
Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk)
Self-Storage — 5.5% to 7.5%
Medical Office — 6.0% to 7.5%
Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term
Rules of thumb:
Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%).
Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C.
Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI.
Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$497,560
Cap Rate 7%
$355,400
Cap Rate 9%
$276,422
Alternative Uses
Best Use
Retail
$355.4K
$311.0K – $414.6K
NOI $24,878 @ 7.0% cap · market cap 3.32%
Second Best
—
—
no second resolved use
Theoretical Best
Office A
$455.1K
$398.2K – $531.0K
NOI $31,859 @ 7.0% cap · market cap 4.25%
Zoning and permitted uses should be independently verified with authorities.
Property Analytics
Property Profile
Current Use
Lease Details
Turnkey business
Opportunity
Location Intelligence
Trade Area within ½ mile
1,189
Businesses Nearby
15k
Monthly Visits Nearby
Under-served
Demand for This Use
Explore this area
Business Placement
Foot Traffic Nearby
Dining 84%
Shops & Services 16%
Dunkin' Donuts
Dining
6,067 visits/mo
0.5 miles
Turning Point
Dining
5,229 visits/mo
0.1 miles
7-Eleven
Shops & Services
2,477 visits/mo
0.1 miles
Rocky Mountain Chocolate Factory
Dining
786 visits/mo
0.1 miles
Hummus Republic
Dining
622 visits/mo
0.1 miles
Demographics for 07740, NJ
31,905
Population
15,208
Households
2.1
Avg Household Size
38
Median Age
35%
College-Educated
84%
High-School Grad
5.3 sq mi
ZIP Area
6,020
Density / Sq Mi
$73,806
Median Household Income
$38,614
Median Earnings
$1,744
Median Rent
$521,900
Median Home Value
Market
Vacancy Rate% for Retail in Northeast region
Questions? Ask Rey
Realmo’s AI knows this listing — price, zoning, demand, history. Ask anything.
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Frequently Asked Questions
What type of property is this?
Storefront property - For sale: branded pet treats and accessories retail business with included inventory, trade fixtures, and operational systems.
Where is this storefront property located?
The property is located at 15 Morris Avenue Long Branch, NJ.
What is the asking price?
The asking price for this property is $750,000.
What are key features of this property?
This property features: Established pet specialty retail business with strong brand recognition (Doggie Sweets(R) trademark included).; Prime, year‑round coastal destination location with excellent visibility and foot traffic.; Loyal customer base and strong community presence.
