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    Established Retail Business For Sale Title is generated by Realmo AI

    15 Morris Avenue, Long Branch, NJ 07740

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    For Sale
    $1,400,000

    SINGLE_FAMILY - Long Branch, NJ

    Type:Retail
    Property size:
    1,743 SF
    Price / SF:
    $803/SF
    Added:
    Jan 27, 2026
    Days on Market:
    110
    Last Refresh:
    May 17 at 2:06 am

    Property Features for 15 Morris Avenue

    General Information

    Property type
    Residential
    Property subtype
    Retail
    Standard status
    Active
    Size
    1,743 SF

    Utilities

    Sewer type
    Public Sewer
    Heating system
    Electric (Heating)
    Cooling system
    Central Air
    Water source
    Public

    We can help!

    Listing Contact
    Amanda Mancini
    Amanda Mancini

    Listing agent Amanda Mancini License #2081149

    Listing office RE/MAX INNOVATION 3877 HIGHWAY 516, Old Bridge, NJ

    Listing date Jan 27, 2026

    MLS# 2610107R

    Copyright © 2026 All Jersey MLS. All rights reserved. All information provided by the listing agent/broker is deemed reliable but is not guaranteed and should be independently verified.

    HighLights

    • Established pet specialty retail business with strong brand recognition (Doggie Sweets(R) trademark included).
    • Prime, year‑round coastal destination location with excellent visibility and foot traffic.
    • Loyal customer base and strong community presence.
    • Sale includes existing inventory, trade fixtures, build‑out, branding, and operational systems.
    • Long‑term lease in place providing continuity for new owner.
    • Growth potential through on‑site vending, community events, and multi‑location/franchise expansion.

    Overview

    A well-established pet specialty retail business is available for sale in a year-round coastal destination. The business, Doggie Sweets, features a curated selection of premium dog treats, gifts, accessories, and branded merchandise. It benefits from a loyal customer base and a strong community presence. The retail space is 1743 square feet. The business has excellent visibility and consistent foot traffic due to its walkable location surrounded by complementary retail and dining options. The sale includes existing inventory, trade fixtures, build-out, branding, and operational systems. A long-term lease is in place to provide continuity for a new owner. Additional growth potential may be explored through recently introduced on-site vending, expanded community events and pop-up activations, and future multi-location or franchise concepts. The sale includes the Doggie Sweets brand name and trademark, providing the buyer with established brand recognition and goodwill. Doggie Sweets also has an online store and website. This opportunity is well-suited for an owner-operator, lifestyle buyer, or strategic investor seeking an established boutique business with brand recognition and room for growth. The property is located in Long Branch, Monmouth County, New Jersey.
    Property Profile Insight Report Location Intelligence

    Current Use by Public Records

    Retail space

    Suggested Use

    Real Estate Agency Law Firm Restaurant Spa & Massage Center Dental Office Hair Salon Nail Salon Building Supply Gym & Fitness Center Pharmacy

    Zoning and permitted uses should be independently verified with local authorities.

    Location Insight

    • Map
    • Local Demand
    City
    Long Branch
    County
    Monmouth
    State
    New Jersey
    Longitude
    -73.9798521
    Latitude
    40.2992719

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    FAQs

    What type of property is this?
    Retail space - Pet specialty retail business in a prime coastal location.
    Where is this retail space located?
    The property is located at 15 Morris Avenue Long Branch, NJ.
    What is the asking price?
    The asking price for this property is $1,400,000.
    What are key features of this property?
    This property features: Established pet specialty retail business with strong brand recognition (Doggie Sweets(R) trademark included).; Prime, year‑round coastal destination location with excellent visibility and foot traffic.; Loyal customer base and strong community presence.
    (732) 259-3522
    We can help!
    Listing Contact
    Amanda Mancini
    Amanda Mancini
    Real Estate License ID: 2081149
    Learn More
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    Realmo Value Estimations

    Realmo estimates a property’s market value using a proprietary methodology that incorporates public data and user-submitted information. This cumulative value is generated by integrating a variety of conventional and innovative methods. 

    Disclaimer

    These figures are not official appraisals and should not be used as a substitute for a valuation performed by a licensed appraiser.
    Actual market value may differ due to factors not captured in the data. Estimates are offered for informational purposes only, and users should conduct independent research before making financial or investment decisions.
    By using this feature, you acknowledge that Realmo is not responsible for actions taken based on these estimates.

    AI approach

    Realmo AI Method estimates property value using machine learning models trained on millions of comparable listings, transactions, and market signals. It analyzes property features, location intelligence data, and current market dynamics to predict the most probable market value in real time.

    Realmo CapRate Calculation

    Realmo calculates the Capitalization Rate (Cap Rate) to help estimate a property's potential return on investment. The Cap Rate is a fundamental metric in commercial real estate that measures the relationship between a property's net operating income and its market value.

    How We Calculate Cap Rate

    Cap Rate Formula:
    Cap Rate (%) = (Net Operating Income / Property Value) × 100

    Net Operating Income (NOI) Formula:
    NOI = Area × Lease Rate × (1 - Vacancy Rate) × (1 - Operating Expense Ratio)

    Components

    Net Operating Income (NOI) represents the annual income a property generates after operating expenses:

    • Area: Building square footage from property records
    • Lease Rate: Annual $/sqft based on market data for the property type and geographic location
    • Vacancy Rate: Percentage of unoccupied space based on market data for the property type and location
    • Operating Expense Ratio: Operating costs as a percentage of income, varies by property type

    Property Value is derived from:

    • Recent sale price (if available)
    • Statistical models using comparable sales
    • AI-powered valuation estimates

    Example Calculation

    For a 100,000 sqft Office Building:

    • Lease Rate: $25.00/sqft/year (market data for Office in this area)
    • Vacancy Rate: 8% (market data for Office in this area)
    • Operating Expense Ratio: 35% (typical for Office properties)
    • Property Value: $15,000,000

    Step 1: Calculate NOI

    NOI = 100,000 × $25.00 × (1 - 0.08) × (1 - 0.35)
    NOI = 100,000 × $25.00 × 0.92 × 0.65
    NOI = $1,495,000/year

    Step 2: Calculate Cap Rate

    Cap Rate = ($1,495,000 / $15,000,000) × 100
    Cap Rate = 9.97%

    Property Type Considerations

    Net Operating Income calculations vary by property type due to different operating expense ratios:

    • Office: Higher expenses (30-40%) for HVAC, utilities, maintenance
    • Retail: Moderate expenses (25-35%) for common area maintenance
    • Industrial/Warehouse: Lower expenses (15-25%) for minimal tenant services
    • Multifamily: Moderate expenses (35-45%) including property management
    • Self-Storage: Lower expenses (25-35%) due to minimal maintenance

    Market lease rates and vacancy rates are specific to each property type and geographic location, reflecting local market conditions.

    Disclaimer

    These calculations are estimates for informational purposes only and should not be used as a substitute for professional financial analysis or appraisal.

    • Cap Rate calculations depend on market data that may change over time
    • Actual operating expenses, lease rates, and vacancy rates may differ from market averages
    • Individual property conditions, lease terms, and tenant quality significantly impact actual NOI
    • Property value estimates are approximations and not official appraisals
    • Cap rates vary widely by market, property condition, and investment risk profile

    Professional Guidance Recommended: Before making any investment or financial decisions, consult with licensed appraisers, commercial real estate brokers, and financial advisors who can evaluate your specific property and circumstances.
    By using this feature, you acknowledge that Realmo is not responsible for investment decisions or actions taken based on these estimates.

    Cap approach

    Capitalization Method calculates value based on estimated net operating income (NOI) and applying a market-based capitalization rate (cap rate), we estimate what a typical investor might be willing to pay for it.

    Comparable approach

    Comparable estimate is based on recent sales of similar nearby properties, adjusted for factors like size, condition, and location.

    Relative

    Relative property class coefficient uses factors that account for typical price differences between various asset types (e.g., retail vs. industrial) to provide a more accurate market-aligned estimate.

    Geo

    Comparable Sales Method, enhanced by Geo coefficients — location-based adjustment factors that reflect differences in price levels across neighborhoods, cities, or regions ensuring a more accurate, market-sensitive valuation.

    Stat Estimate

    This method estimates value based on actual market adjusted recent (~5 years) sales of comparable properties around by location and property type.

    • Ranges - area data calculated by industry standard IQR Outlier Removal Method
    • Range-from: 75% of all similar sales ($/sqft) are above this value
    • Range-to: 75% of all similar sales ($/sqft) are below this value
    AI Estimate

    This method estimates value based on AI market estimation of comparable properties around by location and property type.

    • Ranges - area data calculated by industry standard IQR Outlier Removal Method
    • Range-from: 75% of all estimations ($/sqft) are above this value
    • Range-to: 75% of all estimations ($/sqft) are below this value
    Alternative use

    Estimate considers the property’s potential value if used for a different purpose-based on zoning, demand, and market feasibility.

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