Pet Specialty Retail Store with
For Sale
$750,000
15 Morris Avenue, Long Branch, NJ 07740
Pet specialty storefront on Morris Avenue offering treats, gifts, accessories, and branded merchandise with a long-term lease in place.
Property Size1,743 SF
Price / SF$430.29
Days on Market266
Property Features for 15 Morris Avenue
General Information
Standard status
Active
Size
1,743 SF
Property subtype
Commercial
Additional Details
Business Included
Yes
Listing Agency:
RE/MAX INNOVATION
Listed By:
AMANDA MANCINI
(833) 740-1234
Source:
Actionplusrealty
Added: Dec 10, 2025
Changed: Aug 31
Last Checked: Sep 1 at 8:57PM
Displayed information is deemed reliable but is not guaranteed and should be independently verified. All listing content including descriptions, pricing, images are the copyrighted material of RE/MAX INNOVATION
Investment Insights
Based on property information with market context.
Doggie Sweets is a well-established pet specialty retail business for sale, operating from a dedicated storefront at 15 Morris Avenue, Long Branch, NJ. The sale includes existing inventory, trade fixtures, build-out, branding, and operational systems, along with the Doggie Sweets® brand name and trademark. The business also operates an online store via www.DoggieSweets.com.
The opportunity is positioned in a year-round coastal destination and is described as benefiting from excellent visibility, consistent foot traffic, and a walkable mix of complementary retail and dining.
A long-term lease is in place to provide continuity for a new owner, subject to buyer due diligence and implementation of the agreed structure. Confidential sale; financials are available upon execution of an NDA.
The opportunity is positioned in a year-round coastal destination and is described as benefiting from excellent visibility, consistent foot traffic, and a walkable mix of complementary retail and dining.
A long-term lease is in place to provide continuity for a new owner, subject to buyer due diligence and implementation of the agreed structure. Confidential sale; financials are available upon execution of an NDA.
Key Highlights
- Well‑established pet specialty retail business for sale: Doggie Sweets
- Storefront sells premium dog treats, gifts, accessories, and branded merchandise
- Includes the Doggie Sweets® brand name and trademark for continued operation under an established concept
Financial Insights
Estimated NOI and Cap Rate
NOI = area × lease_rate × (100 − vacancy) / 100 × (1 − expense_ratio). Net Operating Income — what the owner takes home each year before mortgage payments and income tax. Effective rent (asking rent minus vacancy losses) minus operating costs (taxes, insurance, maintenance, management).
NOI / Yr
$24,878
Cap rate = NOI / list price × 100. Capitalization rate — annual return on a fully cash purchase, before financing. NOI divided by price. Higher means more income per dollar invested, but usually also more risk or older condition. 5–8% is typical for stabilized commercial property; double digits often signal distressed deals.
Cap Rate
3.32%
Suggested Prices Based on Cap Rates
Cap rates vary significantly by property type, market, and asset quality.
Typical U.S. stable-market ranges:
Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+)
Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand)
Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically)
Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher)
Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk)
Self-Storage — 5.5% to 7.5%
Medical Office — 6.0% to 7.5%
Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term
Rules of thumb:
Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%).
Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C.
Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI.
Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$497,560
$497.6K
Cap Rate 7%
$355,400
$355.4K
Cap Rate 9%
$276,422
$276.4K
Market Conditions
NOI Build-Up for 1,743 SF
Vacancy — income lost from leasable area expected to sit empty during the year, subtracted from gross rent.
EGI (Effective Gross Income) — gross rent minus vacancy losses, the realistic income before paying operating costs.
OpEx (Operating Expenses) — recurring costs to operate the property (property tax, insurance, utilities, maintenance, management); excludes financing and capital improvements.
NOI (Net Operating Income) — income a property generates after operating costs but before financing and taxes.
Gross rent
$37.6K $21.60/SF
− Vacancy
−$2.1K −$1.21/SF
EGI
$35.5K $20.39/SF
− OpEx
−$10.7K −$6.12/SF
NOI
$24.9K $14.27/SF
Area
Monmouth County, NJ
Vacancy
5.60%
Lease Rate
$21.60 /SF/Yr
Expense Ratio
30.00%
Simulate Cap Rate and NOI
Suggested Prices Based on Cap Rates
Cap rates vary significantly by property type, market, and asset quality.
Typical U.S. stable-market ranges:
Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+)
Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand)
Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically)
Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher)
Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk)
Self-Storage — 5.5% to 7.5%
Medical Office — 6.0% to 7.5%
Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term
Rules of thumb:
Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%).
Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C.
Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI.
Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$497,560
Cap Rate 7%
$355,400
Cap Rate 9%
$276,422
Alternative Uses
Best Use
Retail
$355.4K
$311.0K – $414.6K
NOI $24,878 @ 7.0% cap · market cap 3.32%
Second Best
—
—
no second resolved use
Theoretical Best
Office A
$455.1K
$398.2K – $531.0K
NOI $31,859 @ 7.0% cap · market cap 4.25%
Zoning and permitted uses should be independently verified with authorities.
Property Analytics
Current Use
Lease Details
Turnkey business
Opportunity
Location Intelligence
Trade Area within ½ mile
1,189
Businesses Nearby
15k
Monthly Visits Nearby
Under-served
Demand for This Use
Explore this area
Business Placement
Foot Traffic Nearby
Dining 84%
Shops & Services 16%
Dunkin' Donuts
Dining
6,067 visits/mo
0.5 miles
Turning Point
Dining
5,229 visits/mo
0.1 miles
7-Eleven
Shops & Services
2,477 visits/mo
0.1 miles
Rocky Mountain Chocolate Factory
Dining
786 visits/mo
0.1 miles
Hummus Republic
Dining
622 visits/mo
0.1 miles
Demographics for 07740, NJ
31,905
Population
15,208
Households
2.1
Avg Household Size
38
Median Age
35%
College-Educated
84%
High-School Grad
5.3 sq mi
ZIP Area
6,020
Density / Sq Mi
$73,806
Median Household Income
$38,614
Median Earnings
$1,744
Median Rent
$521,900
Median Home Value
Market
Vacancy Rate% for Retail in Northeast region
Questions? Ask Rey
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Frequently Asked Questions
What type of property is this?
Storefront property - Pet specialty storefront on Morris Avenue offering treats, gifts, accessories, and branded merchandise with a long-term lease in place.
Where is this storefront property located?
The property is located at 15 Morris Avenue Long Branch, NJ.
What is the asking price?
The asking price for this property is $750,000.
What are key features of this property?
This property features: Well‑established pet specialty retail business for sale: Doggie Sweets; Storefront sells premium dog treats, gifts, accessories, and branded merchandise; Includes the Doggie Sweets® brand name and trademark for continued operation under an established concept
