Branded Hotel with Meeting
For Sale
$850,000
600 Oasis Rd, Black River Falls, WI 54615
Quality Inn & Suites offers 133 guest rooms with significant meeting and event space at a visible interstate intersection.
Property SizeContact for details
Days on Market50
Property Features for 600 Oasis Rd
General Information
Standard status
Active
Property subtype
Hotel-Motel
Additional Details
Business Included
Yes
Highway Access
Yes
Amenities
meeting and event space
AUCTION-August 17-19, 2026 | Starting Bid: $850,000
Choice Hotels Brand Affiliation: 133-room Quality Inn & Suites operating under one of the most recognized midscale lodging brands in the United States.
Recent Quality Inn Conversion: Converted to a Quality Inn & Suites in November 2025, providing investors with the benefits of a recently rebranded asset.
Strategic Interstate Location: Positioned directly along Interstate 94 at Highway 54, providing exceptional visibility and accessibility to travelers throughout Wisconsin and the Upper Midwest.
Significant Outdoor Recreation Demand Drivers:?Near Black River State Forest, Lake Arbutus, Wazee Lake Recreation Area, Bruce Mound Winter Sports Area, and hundreds of miles of ATV and snowmobile trails.
Over 20 Million Annual State Park Visitors:?Benefits from proximity to Wisconsin's State Park System, which attracts more than 20 million visitors annually.
Gaming & Entertainment Demand Generator:?Located near Ho-Chunk Gaming Black River Falls, a major regional entertainment destination driving consistent lodging demand.
Healthcare Demand Generators:?Near Mayo Clinic Health System–Black River Falls, Black River Memorial Hospital, and numerous regional healthcare providers supporting year-round lodging demand.
Building Details
Year Built
1974
Listed By:
Michael Klar · License #License(s): MI: 6501402890
(630) 570-2175
Source:
Marcusmillichap
Added: Jul 18
Changed: Sep 4
Last Checked: Sep 5 at 3:44AM
Displayed information is deemed reliable but is not guaranteed and should be independently verified. All listing content including descriptions, pricing, images are the copyrighted material of Michael Klar
Investment Insights
Based on property information with market context.
Quality Inn & Suites Black River Falls I-94 is a Choice Hotels International-branded property featuring 133 guest rooms. The hotel converted to Quality Inn & Suites in November 2025. The property also includes significant meeting and event space, supporting revenue beyond traditional room demand.
The hotel is located at the intersection of Interstate 94 and Highway 54 in Black River Falls, Wisconsin. The interstate setting is positioned to serve a mix of traveler types throughout western Wisconsin, including leisure, transient, group, and business travel.
The property’s demand profile is supported by nearby outdoor recreation and entertainment destinations, along with regional healthcare, government travel, and seasonal activity. Direct access to ATV and snowmobile trails further supports accommodations for recreation-oriented visitors.
The hotel is located at the intersection of Interstate 94 and Highway 54 in Black River Falls, Wisconsin. The interstate setting is positioned to serve a mix of traveler types throughout western Wisconsin, including leisure, transient, group, and business travel.
The property’s demand profile is supported by nearby outdoor recreation and entertainment destinations, along with regional healthcare, government travel, and seasonal activity. Direct access to ATV and snowmobile trails further supports accommodations for recreation-oriented visitors.
Key Highlights
- Quality Inn & Suites in Black River Falls, WI with 133 guest rooms
- Recently converted to Quality Inn & Suites in November 2025
- Directly located at the intersection of Interstate 94 and Highway 54
Property Analytics
Property Profile
Current Use
Lease Details
Turnkey business
Opportunity
Yes
Highway access
Location Intelligence
Trade Area within ½ mile
76
Businesses Nearby
Explore this area
Business Placement
Demographics for 54615, WI
11,032
Population
4,913
Households
2.2
Avg Household Size
43
Median Age
16%
College-Educated
93%
High-School Grad
316.1 sq mi
ZIP Area
35
Density / Sq Mi
$63,391
Median Household Income
$36,299
Median Earnings
$782
Median Rent
$190,200
Median Home Value
Questions? Ask Rey
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Frequently Asked Questions
What type of property is this?
Hotel - Quality Inn & Suites offers 133 guest rooms with significant meeting and event space at a visible interstate intersection.
Where is this hotel located?
The property is located at 600 Oasis Rd Black River Falls, WI.
What is the asking price?
The asking price for this property is $850,000.
What are key features of this property?
This property features: Quality Inn & Suites in Black River Falls, WI with 133 guest rooms; Recently converted to Quality Inn & Suites in November 2025; Directly located at the intersection of Interstate 94 and Highway 54
