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Mixed-Use Asset in Williamsburg, Virginia
For Lease
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1242 Richmond Rd, Williamsburg, VA

Premier shopping centers integrated into Midtown Row development.

Space Size5,808 SF
Lot Size11.80 Acres
Days on Market403

Property Features for 1242 Richmond Rd

General Information

Standard status Active
Size 5,808 SF
Lot size 11.80 Acres
Property subtype RETAIL

Spaces For Lease

at 1242 Richmond Rd Contact us

Building 7

Floor
1
Size
5,808 SF
Type
RETAIL
Rate
Contact for pricing
Availability
AVAILABLE, Now
Sublease
No
- The Midtown Row Portfolio is a premier mixed-use asset in the heart of Williamsburg,...
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Listing Agency: Colliers | Norfolk
Listed By: George Fox · License #VA0225079080
Source: Moodyscre
Added: Jul 16, 2025 Changed: Aug 8 Last Checked: Aug 22 at 1:00PM

Displayed information is deemed reliable but is not guaranteed and should be independently verified. All listing content including descriptions, pricing, images are the copyrighted material of Colliers | Norfolk

Investment Insights

Based on property information with market context.

The Midtown Row Portfolio is a mixed-use asset located in Williamsburg, Virginia, comprising two shopping centers: Colonial, which is 95,455 square feet and anchored by Food Lion and Marshalls, and Lamonticello, which is 63,157 square feet and anchored by Grocery Outlet and Ace Hardware. These centers are integrated into the larger Midtown Row development, which consists of 60,961 square feet of retail and office space. The development includes 240 fully leased student apartments housing 624 residents, and a pedestrian-friendly layout anchored by a central green programmed with year-round events. Positioned adjacent to the College of William & Mary and less than a mile from Colonial Williamsburg, Midtown Row is located near the city’s academic, cultural, and tourism engines, drawing from over 6 million annual visitors and a regional daytime population of 68,000+. Midtown Row generates approximately 2.4 million visits annually, with foot traffic increasing approximately 22% since 2023.

Key Highlights

  • Premier mixed‑use asset in the heart of Williamsburg, VA.
  • Anchored by Food Lion, Marshalls, Grocery Outlet, and Ace Hardware.
  • Includes 240 fully leased student apartments housing 624 residents.

Property Analytics

Current Use

Sal's By Victor Restaurant

Suggested Use

Top Pick Big Box & Wholesale Store Dental Office Auto Parts Store Building Supply Electrical Service Pharmacy

Score = modeled unmet demand for each use within ~1 mi (higher = bigger opportunity). Zoning and permitted uses should be independently verified with local authorities.

Lease Details

NNN (Triple Net)
Lease Type

Location Intelligence

Trade Area within ½ mile

700
Businesses Nearby
247k
Monthly Visits Nearby
Well-served
Demand for This Use

Foot Traffic Nearby

Dining 36% Groceries 20% Apparel 18% Shops & Services 10%
Food Lion Grocery Store Groceries
39,797 visits/mo 0.0 miles
Marshalls Apparel
33,515 visits/mo 0.1 miles
Cracker Barrel Old Country Store Dining
26,287 visits/mo 0.3 miles
Golden Corral Dining
20,185 visits/mo 0.4 miles
Staples Office Supplies
18,046 visits/mo 0.2 miles

Market

Vacancy Rate% for Retail in South region

7% 2020
6.2% 2021
5.1% 2022
4.8% 2023
4.9% 2024
5.4% 2025
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Similar Off Market Nearby

  • Colonial Williamsburg's Merchants Square 134 N Henry St, Williamsburg, VA 23185
  • Midtown Row 1260 richmond rd, williamsburg, va 23185
  • The Shops at High Street 1430 High St, Williamsburg, VA 23185
  • Williamsburg Pottery williamsburg, va 23185
  • Coinstar Kiosk | Bitcoin ATM Food Lion, 1234 Richmond Rd, Williamsburg, VA 23185

Frequently Asked Questions

What type of property is this?
Shopping center - Premier shopping centers integrated into Midtown Row development.
Where is this shopping center located?
The property is located at 1242 Richmond Rd Williamsburg, VA.
What are key features of this property?
This property features: Premier mixed‑use asset in the heart of Williamsburg, VA.; Anchored by Food Lion, Marshalls, Grocery Outlet, and Ace Hardware.; Includes **240 fully leased student apartments housing 624 residents.**
(757) 333-4380 Call to check price and availability
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