Mixed-Use Asset in Williamsburg,
For Lease
Contact for pricing
1242 Richmond Rd, Williamsburg, VA
Premier shopping centers integrated into Midtown Row development.
Space Size5,808 SF
Lot Size11.80 Acres
Days on Market449
Property Features for 1242 Richmond Rd
General Information
Standard status
Active
Size
5,808 SF
Lot size
11.80 Acres
Property subtype
RETAIL
Spaces For Lease
at 1242 Richmond Rd
Building 7
AVAILABLE, Now
Floor
1
Size
5,808 SF
Type
RETAIL
Rate
Contact for pricing
Sublease
No
- The Midtown Row Portfolio is a premier mixed-use asset in the heart of Williamsburg, Virginia, comprising two well-established shopping centers—Colonial (95,455 SF) anchored by Food Lion and Marshalls, and Lamonticello (63,157 SF) anchored by Grocery Outlet and Ace Hardware—seamlessly integrated into the larger Midtown Row development, which consists of 60,961 sf of retail and office space. This high-performing destination includes 240 fully leased student apartments housing 624 residents, and a pedestrian-friendly layout anchored by a central green programmed with year-round events.
- Positioned directly adjacent to the College of William & Mary and less than a mile from Colonial Williamsburg, Midtown Row sits at the nexus of the city’s academic, cultural, and tourism engines, drawing from over 6 million annual visitors and a regional daytime population of 68,000+. According to Placer.ai data, Midtown Row generates approximately 2.4 million visits annually, with foot traffic increasing approximately 22% since 2023—reflecting strong consumer engagement and sustained leasing momentum. With its irreplaceable location, diversified tenancy, and continued growth trajectory, Midtown Row represents the future of Williamsburg’s urban core.
Contact us
Listing Agency:
Colliers | Norfolk
(757) 490-3300
Listed By:
George Fox · License #VA0225079080
(757) 333-4380
Source:
Moodyscre
Added: Jul 16, 2025
Changed: Oct 7
Last Checked: Oct 5 at 8:49PM
Displayed information is deemed reliable but is not guaranteed and should be independently verified. All listing content including descriptions, pricing, images are the copyrighted material of Colliers | Norfolk
Investment Insights
Based on property information with market context.
The Midtown Row Portfolio is a mixed-use asset located in Williamsburg, Virginia, comprising two shopping centers: Colonial, which is 95,455 square feet and anchored by Food Lion and Marshalls, and Lamonticello, which is 63,157 square feet and anchored by Grocery Outlet and Ace Hardware. These centers are integrated into the larger Midtown Row development, which consists of 60,961 square feet of retail and office space. The development includes 240 fully leased student apartments housing 624 residents, and a pedestrian-friendly layout anchored by a central green programmed with year-round events. Positioned adjacent to the College of William & Mary and less than a mile from Colonial Williamsburg, Midtown Row is located near the city’s academic, cultural, and tourism engines, drawing from over 6 million annual visitors and a regional daytime population of 68,000+. Midtown Row generates approximately 2.4 million visits annually, with foot traffic increasing approximately 22% since 2023.
Key Highlights
- Premier mixed‑use asset in the heart of Williamsburg, VA.
- Anchored by Food Lion, Marshalls, Grocery Outlet, and Ace Hardware.
- Includes 240 fully leased student apartments housing 624 residents.
Property Analytics
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Open Analytics
Current Use
Lease Details
NNN (Triple Net)
Lease Type
Location Intelligence
Trade Area within ½ mile
700
Businesses Nearby
247k
Monthly Visits Nearby
Well-served
Demand for This Use
Explore this area
Business Placement
Foot Traffic Nearby
Dining 36%
Groceries 20%
Apparel 18%
Shops & Services 10%
Food Lion Grocery Store
Groceries
39,797 visits/mo
0.0 miles
Marshalls
Apparel
33,515 visits/mo
0.1 miles
Cracker Barrel Old Country Store
Dining
26,287 visits/mo
0.3 miles
Golden Corral
Dining
20,185 visits/mo
0.4 miles
Staples
Office Supplies
18,046 visits/mo
0.2 miles
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Market
Vacancy Rate% for Retail in South region
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Similar Off Market Nearby
- Colonial Williamsburg's Merchants Square — 134 N Henry St, Williamsburg, VA 23185
- Williamsburg Pottery — williamsburg, va 23185
- Midtown Row — 1260 richmond rd, williamsburg, va 23185
- Coinstar Kiosk | Bitcoin ATM — Food Lion, 1234 Richmond Rd, Williamsburg, VA 23185
- The Shops at High Street — 1430 High St, Williamsburg, VA 23185
Frequently Asked Questions
What type of property is this?
Shopping center - Premier shopping centers integrated into Midtown Row development.
Where is this shopping center located?
The property is located at 1242 Richmond Rd Williamsburg, VA.
What are key features of this property?
This property features: Premier mixed‑use asset in the heart of Williamsburg, VA.; Anchored by Food Lion, Marshalls, Grocery Outlet, and Ace Hardware.; Includes **240 fully leased student apartments housing 624 residents.**
