El Centro Retail Center For
For Sale
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1103-1151 South 4th Street & 350 W Ross Ave El Centro CA, El Centro, CA 92243
High-traffic El Centro retail center with excellent visibility.
Property Size59,065 SF
Price / SF$174.21
Days on Market153
Property Features for 1103-1151 South 4th Street & 350 W Ross Ave El Centro CA
General Information
Standard status
Active
Size
59,065 SF
Property subtype
Retail
Zoning
CG
Occupancy
100%
Investment Type
Stabilized
Net Operating Income
$824,703
Building Details
Year Built
1998
Buildings
3
Stories
1
Units
20
Listing Agency:
Kidder Mathews
(858) 369-3016
Listed By:
Jeff Brown · License #CA 01496665
Source:
Crexi
Added: Mar 23
Changed: Aug 8
Last Checked: Aug 20 at 3:11PM
Displayed information is deemed reliable but is not guaranteed and should be independently verified. All listing content including descriptions, pricing, images are the copyrighted material of Kidder Mathews
Investment Insights
Based on property information with market context.
Located along a high-traffic corridor in El Centro, the property at 1103-1151 S 4th St & 350 W Ross Ave offers excellent visibility and convenient access to surrounding neighborhoods, downtown, and major retail amenities. This multi-tenant center, with a property size of 59065 square feet, is centrally positioned near key employment and residential areas. It is ideally situated to serve the community and drive consistent customer activity.
Key Highlights
- High‑traffic location on a major corridor
- Excellent visibility
- Convenient access to neighborhoods, downtown, and retail
Financial Insights
Estimated NOI and Cap Rate
NOI = area × lease_rate × (100 − vacancy) / 100 × (1 − expense_ratio). Net Operating Income — what the owner takes home each year before mortgage payments and income tax. Effective rent (asking rent minus vacancy losses) minus operating costs (taxes, insurance, maintenance, management).
NOI / Yr
$707,008
Cap rate = NOI / list price × 100. Capitalization rate — annual return on a fully cash purchase, before financing. NOI divided by price. Higher means more income per dollar invested, but usually also more risk or older condition. 5–8% is typical for stabilized commercial property; double digits often signal distressed deals.
Cap Rate
6.87%
Suggested Prices Based on Cap Rates
Cap rates vary significantly by property type, market, and asset quality.
Typical U.S. stable-market ranges:
Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+)
Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand)
Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically)
Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher)
Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk)
Self-Storage — 5.5% to 7.5%
Medical Office — 6.0% to 7.5%
Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term
Rules of thumb:
Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%).
Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C.
Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI.
Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$14,140,160
$14.1M
Cap Rate 7%
$10,100,114
$10.1M
Cap Rate 9%
$7,855,644
$7.9M
Market Conditions
NOI Build-Up for 59,065 SF
Vacancy — income lost from leasable area expected to sit empty during the year, subtracted from gross rent.
EGI (Effective Gross Income) — gross rent minus vacancy losses, the realistic income before paying operating costs.
OpEx (Operating Expenses) — recurring costs to operate the property (property tax, insurance, utilities, maintenance, management); excludes financing and capital improvements.
NOI (Net Operating Income) — income a property generates after operating costs but before financing and taxes.
Gross rent
$1.06M $18.00/SF
− Vacancy
−$53.2K −$0.90/SF
EGI
$1.01M $17.10/SF
− OpEx
−$303.0K −$5.13/SF
NOI
$707.0K $11.97/SF
Area
Imperial County, CA
Vacancy
5.00%
Lease Rate
$18.00 /SF/Yr
Expense Ratio
30.00%
Simulate Cap Rate and NOI
Suggested Prices Based on Cap Rates
Cap rates vary significantly by property type, market, and asset quality.
Typical U.S. stable-market ranges:
Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+)
Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand)
Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically)
Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher)
Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk)
Self-Storage — 5.5% to 7.5%
Medical Office — 6.0% to 7.5%
Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term
Rules of thumb:
Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%).
Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C.
Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI.
Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$14,140,160
Cap Rate 7%
$10,100,114
Cap Rate 9%
$7,855,644
Alternative Uses
Best Use
Retail
$10.10M
$8.84M – $11.78M
NOI $707,008 @ 7.0% cap · market cap 6.87%
Second Best
—
—
no second resolved use
Theoretical Best
Office A
$15.07M
$13.18M – $17.58M
NOI $1,054,665 @ 7.0% cap · market cap 10.25%
Zoning and permitted uses should be independently verified with authorities.
Property Analytics
Property Profile
Current Use
Location Intelligence
Trade Area within ½ mile
763
Businesses Nearby
Under-served
Demand for This Use
Explore this area
Business Placement
Demographics for 92243, CA
49,149
Population
15,908
Households
3.1
Avg Household Size
36
Median Age
16%
College-Educated
74%
High-School Grad
113.3 sq mi
ZIP Area
434
Density / Sq Mi
$55,890
Median Household Income
$31,170
Median Earnings
$992
Median Rent
$286,100
Median Home Value
Market
Vacancy Rate% for Retail in West region
Questions? Ask Rey
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Frequently Asked Questions
What type of property is this?
Shopping center - High-traffic El Centro retail center with excellent visibility.
Where is this shopping center located?
The property is located at 1103-1151 South 4th Street & 350 W Ross Ave El Centro CA El Centro, CA.
What is the asking price?
The asking price for this property is $10,290,000.
What are key features of this property?
This property features: High‑traffic location on a major corridor; Excellent visibility; Convenient access to neighborhoods, downtown, and retail
