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Rose Avenue Multifamily Investment Opportunity
For Sale
$2,995,000

10961 Rose Avenue, Los Angeles, CA 90034

Palms apartment building with significant rental upside potential.

Property SizeContact for details
Days on Market452

Property Features for 10961 Rose Avenue

General Information

Standard status Active

Building Details

Year Built 1968
Listing Agency: LYON STAHL INVESTMENT REAL ESTATE, INC.
Listed By: CAMERON SAMIMI
Source: Corcoran
Added: Jun 14, 2025 Changed: Mar 16 Last Checked: Mar 16 at 9:09AM

Displayed information is deemed reliable but is not guaranteed and should be independently verified. All listing content including descriptions, pricing, images are the copyrighted material of LYON STAHL INVESTMENT REAL ESTATE, INC.

Investment Insights

Based on property information with market context.

Located on Rose Avenue in Palms, this multifamily property offers an investment opportunity in a primarily residential area. The property features oversized units with potential for rental increases, offering over 57% upside. A value-add investor may build 2 attached ADU's on the site as well to further increase the income over 100%. Select units include dens that can be converted into additional bedrooms to further increase the upside. The property has completed soft story retrofitting and includes 9 individual parking spaces, plus 3 extra tandem spaces, totaling 12 parking spaces. The property is being delivered at a 5.24% cap rate and 11.89 GRM. The building encompasses a total area that is being delivered under market at $313 a foot. This asset is situated in an A+ location of Los Angeles.

Key Highlights

  • Located on the best, quiet, primarily residential street in Palms (90034 zip code).
  • Significant rental upside (over 57%) by increasing current rents to market rates.
  • Potential to increase income over 100% by building 2 attached ADUs.

Property Analytics

Current Use

Apartment buildings

Suggested Use

Top Pick Grocery & Convenience Store Food Market Barber Shop (Bike/Boat/Book/etc) Store Wine and Liquor Store Clothing & Fashion Store

Score = modeled unmet demand for each use within ~1 mi (higher = bigger opportunity). Zoning and permitted uses should be independently verified with local authorities.

Location Intelligence

Trade Area within ½ mile

4,458
Businesses Nearby

Demographics for 90034, CA

57,152
Population
29,262
Households
2
Avg Household Size
35
Median Age
64%
College-Educated
92%
High-School Grad
3.1 sq mi
ZIP Area
18,436
Density / Sq Mi
$103,082
Median Household Income
$62,891
Median Earnings
$2,180
Median Rent
$1,395,000
Median Home Value

Market

Vacancy Rate% for Multifamily in West region

7% 2022
7.8% 2023
8.6% 2024
8.6% 2025
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Frequently Asked Questions

What type of property is this?
Apartment building - Palms apartment building with significant rental upside potential.
Where is this apartment building located?
The property is located at 10961 Rose Avenue Los Angeles, CA.
What is the asking price?
The asking price for this property is $2,995,000.
What are key features of this property?
This property features: Located on the best, quiet, primarily residential street in Palms (90034 zip code).; Significant rental upside (over 57%) by increasing current rents to market rates.; Potential to increase income over 100% by building 2 attached ADUs.
More about this property
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