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Spacious East Side Duplex
For Sale
$949,900

1002-1004 Severson Dr, Madison, WI 53718

Well-maintained duplex with proven rental history on Madison’s East Side.

Property Size2,160 SF
Price / SF$439.77
Days on Market198

Property Features for 1002-1004 Severson Dr

General Information

Standard status Active
Size 2,160 SF
Property subtype Multi-Family

Building Details

Year Built 2005
Listing Agency: Realty Executives Cooper Spransy
Listed By: Jason Berning · License #84437-94
Source: Soldinmadison
Added: Mar 27 Changed: Oct 10 Last Checked: Oct 7 at 3:16PM

Displayed information is deemed reliable but is not guaranteed and should be independently verified. All listing content including descriptions, pricing, images are the copyrighted material of Realty Executives Cooper Spransy

Investment Insights

Based on property information with market context.

This spacious duplex, located on Madison’s East Side, presents an opportunity for investors or homeowners. Each side features 4 bedrooms and 3 full bathrooms, including a private en-suite with double vanities and walk-in closets in the main bedrooms. The open-concept living and dining areas provide ample space, while a second living room in the lower level adds flexibility. Both units offer updated kitchens with stainless steel appliances and access to private decks. The walkout lower levels lead to a large backyard and oversized corner lot. Recent updates include newer carpet and wood/laminate flooring. With a proven rental history, this duplex is a sound investment. Both units are currently occupied, so please allow at least 24 hours notice for showings.

Key Highlights

  • Duplex with 4 bedrooms and 3 full bathrooms on each side, including en‑suite with double vanities and walk‑in closets.
  • Proven rental history as a sound investment property.
  • Prime location** on Madison's East Side.

Financial Insights

Estimated NOI and Cap Rate

NOI / Yr
$28,590
Cap Rate
3.01%
Suggested Prices Based on Cap Rates
Cap Rate 5%
$571,800 $571.8K
Cap Rate 7%
$408,429 $408.4K
Cap Rate 9%
$317,667 $317.7K
Market Conditions
NOI Build-Up for 2,160 SF
Gross rent
$42.8K $19.80/SF
− Vacancy
−$1.9K −$0.89/SF
EGI
$40.8K $18.91/SF
− OpEx
−$12.3K −$5.67/SF
NOI
$28.6K $13.24/SF
Area
Madison, WI
Vacancy
4.50%
Lease Rate
$19.80 /SF/Yr
Expense Ratio
30.00%
Simulate Cap Rate and NOI
Suggested Prices Based on Cap Rates
Cap Rate 5%
$571,800
Cap Rate 7%
$408,429
Cap Rate 9%
$317,667

Alternative Uses

Best Use
Multifamily LT 5
$408.4K
$357.4K – $476.5K (±1% cap)
NOI $28,590 @ 7.0% cap · market cap 3.01%
Second Best
Apartment 5plus
$378.5K
$331.2K – $441.6K (±1% cap)
NOI $26,495 @ 7.0% cap · market cap 2.79%
Theoretical Best
Office A
$631.0K
$552.1K – $736.1K (±1% cap)
NOI $44,168 @ 7.0% cap · market cap 4.65%
Zoning and permitted uses should be independently verified with authorities.

Property Analytics

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Current Use

Duplexes

Suggested Use

Top Pick Real Estate Agency Hair Salon Restaurant Spa & Massage Center Nail Salon Big Box & Wholesale Store

Score = modeled unmet demand for each use within ~1 mi (higher = bigger opportunity). Zoning and permitted uses should be independently verified with local authorities.

Location Intelligence

Trade Area within ½ mile

215
Businesses Nearby

Demographics for 53718, WI

17,034
Population
8,408
Households
2
Avg Household Size
37
Median Age
49%
College-Educated
96%
High-School Grad
20.8 sq mi
ZIP Area
819
Density / Sq Mi
$94,899
Median Household Income
$60,518
Median Earnings
$1,606
Median Rent
$328,500
Median Home Value
Check the figures for this property Cap Rate, Value Estimation, Potential NOI and more
View Realmo Analytics

Market

Vacancy Rate% for Multifamily in Midwest region

6.5% 2022
7.5% 2023
7.8% 2024
8% 2025
Rey
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Frequently Asked Questions

What type of property is this?
Duplex - Well-maintained duplex with proven rental history on Madison’s East Side.
Where is this duplex located?
The property is located at 1002-1004 Severson Dr Madison, WI.
What is the asking price?
The asking price for this property is $949,900.
What are key features of this property?
This property features: Duplex with 4 bedrooms and 3 full bathrooms on each side, including **en‑suite with double vanities and walk‑in closets**.; Proven rental history as a sound investment property.; Prime location** on Madison's East Side.
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