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    Winery and Wedding Venue Property Title is generated by Realmo AI

    S3424 Peterson Lane, Viroqua, WI 54665

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    Claim this Listing
    For Sale
    $3,272,500

    Office,Other,Retail - Viroqua, WI

    Lot size:
    22.00 Acres
    Added:
    May 11, 2026
    Days on Market:
    27
    Last Refresh:
    Jun 6 at 4:06 am

    Property Features for S3424 Peterson Lane

    General Information

    Property type
    Commercial Sale
    Property subtype
    Other
    Zoning
    Comm/Res
    Parking
    56
    Security features
    Security System
    Interior features
    Overhead doors, Public rest rooms, Private Restrooms, Residential unit(s), 3 phase electric, Shared conference room, Security system, Internal sprinkler, Inside storage
    Exterior features
    Loading dock(s), Outside storage
    Standard status
    Active
    APN
    024-00712-0000
    Lot size
    22.00 Acres

    Taxes and HOA fees

    Tax Year
    2025
    Tax Annual Amount
    15028

    Utilities

    Utilities
    Electricity Available
    Heating system
    Forced Air
    Cooling system
    Central Air

    Building Details

    Year built
    2016
    Floors in Building
    1
    Number of units
    5
    Building materials
    Brick
    Roof type
    Composition, Metal
    Architectural style
    Other
    Additional Structures
    Storage

    We can help!

    Listing Contact
    Scott Schroeder
    Scott Schroeder

    Listing agent Scott Schroeder

    Listing office RE/MAX Preferred 144 4th Ave Ste 3, Baraboo, WI

    Listing date May 11, 2026

    MLS# 2019051 Listing URL

    Copyright © 2026 REALTORS® Association of South Central Wisconsin. All rights reserved. All information provided by the listing agent/broker is deemed reliable but is not guaranteed and should be independently verified.

    HighLights

    • Established and Profitable Vineyard: 10‑acre vineyard producing an average of 68,000 lbs of grapes per year.
    • Large, Temp‑Controlled Party Barn: 48x144 ft, fully equipped for hosting a variety of events.
    • Functional Winery Building: 36x108 ft, temp‑controlled, equipped for processing and bottling, including a large cooler and storage.
    • Turnkey Business Opportunity: Multiple revenue streams from vineyard, winery, and event hosting.
    • Updated Single‑Family Home: 1800 sq ft with 4 bedrooms and 2 bathrooms.
    • Vernon Vineyards Winery: Includes a tasting room, lounge area, 3 bathrooms, retail space, beverage bar, and balcony with Bridesmaids Quarters.

    Overview

    Vernon Vineyard, Winery & Party Barn offers a turnkey, event-driven winery operation with multiple income streams on one property. The estate includes a 10-acre vineyard with an average yield of 68,000 lbs per year and a Vernon Vineyards Winery featuring a dedicated tasting room (28x58) with lounge area, three bathrooms, retail space, a beverage bar, and a balcony setup that includes bridesmaids quarters. Event hosting is anchored by a 48x144 temp-controlled party barn that is fully set up for a wide range of gatherings. Production is supported by a 36x108 temp-controlled winery building prepared for processing and bottling, with a large cooler and additional storage. Additional improvements include a remodeled single-family home (1,800 sq. ft., four bedrooms, two full bathrooms), a 40x60 heated garage, a 13,000-gallon water-related building, and an outdoor cook house.

    Located in the heart of Vernon County in Viroqua, the property is positioned for destination-style events with surrounding countryside views. The listed zoning is Comm/Res.

    This is a strong fit for an owner-operator looking to run weddings, banquets, and corporate events while maintaining active vineyard and winery functions. The combination of event infrastructure, tasting and retail space, and production-ready facilities can appeal to buyers seeking an integrated hospitality and agricultural operation on a single site.
    Property Profile Location Intelligence

    Current Use by Public Records

    Vineyards

    Suggested Use

    Law Firm Restaurant Real Estate Agency Spa & Massage Center Dental Office Hair Salon Nail Salon Food Market Grocery & Convenience Store Gym & Fitness Center

    Zoning and permitted uses should be independently verified with local authorities.

    Location Insight

    • Map
    • Local Demand
    City
    Viroqua
    County
    Vernon
    State
    Wisconsin
    Longitude
    -90.908
    Latitude
    43.5218

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    FAQs

    What type of property is this?
    Vineyard - Multi-revenue winery estate with a temp-controlled party barn and production-ready winery building, plus an on-site residence.
    Where is this vineyard located?
    The property is located at S3424 Peterson Lane Viroqua, WI.
    What is the asking price?
    The asking price for this property is $3,272,500.
    What are key features of this property?
    This property features: Established and Profitable Vineyard: 10‑acre vineyard producing an average of 68,000 lbs of grapes per year.; Large, Temp‑Controlled Party Barn: 48x144 ft, fully equipped for hosting a variety of events.; Functional Winery Building: 36x108 ft, temp‑controlled, equipped for processing and bottling, including a large cooler and storage.
    (608) 393-7234
    We can help!
    Listing Contact
    Scott Schroeder
    Scott Schroeder
    Real Estate License ID: 5913790
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    Realmo Value Estimations

    Realmo estimates a property’s market value using a proprietary methodology that incorporates public data and user-submitted information. This cumulative value is generated by integrating a variety of conventional and innovative methods. 

    Disclaimer

    These figures are not official appraisals and should not be used as a substitute for a valuation performed by a licensed appraiser.
    Actual market value may differ due to factors not captured in the data. Estimates are offered for informational purposes only, and users should conduct independent research before making financial or investment decisions.
    By using this feature, you acknowledge that Realmo is not responsible for actions taken based on these estimates.

    AI approach

    Realmo AI Method estimates property value using machine learning models trained on millions of comparable listings, transactions, and market signals. It analyzes property features, location intelligence data, and current market dynamics to predict the most probable market value in real time.

    Realmo CapRate Calculation

    Realmo calculates the Capitalization Rate (Cap Rate) to help estimate a property's potential return on investment. The Cap Rate is a fundamental metric in commercial real estate that measures the relationship between a property's net operating income and its market value.

    How We Calculate Cap Rate

    Cap Rate Formula:
    Cap Rate (%) = (Net Operating Income / Property Value) × 100

    Net Operating Income (NOI) Formula:
    NOI = Area × Lease Rate × (1 - Vacancy Rate) × (1 - Operating Expense Ratio)

    Components

    Net Operating Income (NOI) represents the annual income a property generates after operating expenses:

    • Area: Building square footage from property records
    • Lease Rate: Annual $/sqft based on market data for the property type and geographic location
    • Vacancy Rate: Percentage of unoccupied space based on market data for the property type and location
    • Operating Expense Ratio: Operating costs as a percentage of income, varies by property type

    Property Value is derived from:

    • Recent sale price (if available)
    • Statistical models using comparable sales
    • AI-powered valuation estimates

    Example Calculation

    For a 100,000 sqft Office Building:

    • Lease Rate: $25.00/sqft/year (market data for Office in this area)
    • Vacancy Rate: 8% (market data for Office in this area)
    • Operating Expense Ratio: 35% (typical for Office properties)
    • Property Value: $15,000,000

    Step 1: Calculate NOI

    NOI = 100,000 × $25.00 × (1 - 0.08) × (1 - 0.35)
    NOI = 100,000 × $25.00 × 0.92 × 0.65
    NOI = $1,495,000/year

    Step 2: Calculate Cap Rate

    Cap Rate = ($1,495,000 / $15,000,000) × 100
    Cap Rate = 9.97%

    Property Type Considerations

    Net Operating Income calculations vary by property type due to different operating expense ratios:

    • Office: Higher expenses (30-40%) for HVAC, utilities, maintenance
    • Retail: Moderate expenses (25-35%) for common area maintenance
    • Industrial/Warehouse: Lower expenses (15-25%) for minimal tenant services
    • Multifamily: Moderate expenses (35-45%) including property management
    • Self-Storage: Lower expenses (25-35%) due to minimal maintenance

    Market lease rates and vacancy rates are specific to each property type and geographic location, reflecting local market conditions.

    Disclaimer

    These calculations are estimates for informational purposes only and should not be used as a substitute for professional financial analysis or appraisal.

    • Cap Rate calculations depend on market data that may change over time
    • Actual operating expenses, lease rates, and vacancy rates may differ from market averages
    • Individual property conditions, lease terms, and tenant quality significantly impact actual NOI
    • Property value estimates are approximations and not official appraisals
    • Cap rates vary widely by market, property condition, and investment risk profile

    Professional Guidance Recommended: Before making any investment or financial decisions, consult with licensed appraisers, commercial real estate brokers, and financial advisors who can evaluate your specific property and circumstances.
    By using this feature, you acknowledge that Realmo is not responsible for investment decisions or actions taken based on these estimates.

    Cap approach

    Capitalization Method calculates value based on estimated net operating income (NOI) and applying a market-based capitalization rate (cap rate), we estimate what a typical investor might be willing to pay for it.

    Comparable approach

    Comparable estimate is based on recent sales of similar nearby properties, adjusted for factors like size, condition, and location.

    Relative

    Relative property class coefficient uses factors that account for typical price differences between various asset types (e.g., retail vs. industrial) to provide a more accurate market-aligned estimate.

    Geo

    Comparable Sales Method, enhanced by Geo coefficients — location-based adjustment factors that reflect differences in price levels across neighborhoods, cities, or regions ensuring a more accurate, market-sensitive valuation.

    Stat Estimate

    This method estimates value based on actual market adjusted recent (~5 years) sales of comparable properties around by location and property type.

    • Ranges - area data calculated by industry standard IQR Outlier Removal Method
    • Range-from: 75% of all similar sales ($/sqft) are above this value
    • Range-to: 75% of all similar sales ($/sqft) are below this value
    AI Estimate

    This method estimates value based on AI market estimation of comparable properties around by location and property type.

    • Ranges - area data calculated by industry standard IQR Outlier Removal Method
    • Range-from: 75% of all estimations ($/sqft) are above this value
    • Range-to: 75% of all estimations ($/sqft) are below this value
    Alternative use

    Estimate considers the property’s potential value if used for a different purpose-based on zoning, demand, and market feasibility.

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