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    1204 S Kings Highway Myrtle Beach, SC 29577

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    Claim this Listing
    For Sale
    $1,200,000

    Hospitality - Myrtle Beach, SC

    Property size:
    2,741 SF
    Lot size:
    0.68 Acres
    Price / SF:
    $437/SF
    Added:
    Jan 19, 2026
    Days on Market:
    107
    Last Refresh:
    May 6 at 7:06 pm

    Property Features for 1204 S Kings Highway

    General Information

    Property type
    Commercial Sale
    Property subtype
    Other
    Zoning
    HC
    Standard status
    Active
    Size
    2,741 SF
    Lot size
    0.68 Acres

    Utilities

    Heating system
    Central
    Cooling system
    Central Air

    Building Details

    Floors in Building
    1
    Number of units
    1
    Building materials
    Concrete
    Architectural style
    Other

    We can help!

    Listing Contact
    Rob Murphy

    Listing agent Rob Murphy

    Listing office BHHS Myrtle Beach Real Estate 413 79th Avenue North, Myrtle Beach, SC

    Listing date Jan 19, 2026

    MLS# 2601646 Listing URL

    Copyright © 2026 Coastal Carolina Association of REALTORS®. All rights reserved. All information provided by the listing agent/broker is deemed reliable but is not guaranteed and should be independently verified.

    HighLights

    • High‑traffic location with 21,700 average daily traffic (SCDOT 2024) and proximity to major attractions.
    • Existing restaurant infrastructure including walk‑in cooler, walk‑in freezer, and three hoods (48", 60", and 72").
    • Large 0.68‑acre lot with 43 parking spaces and two curb cuts.
    • Drive‑through capability and road signage already in place.
    • Close proximity to Coastal Grande Mall, The Market Common, Myrtle Beach National Airport, and the Atlantic Ocean.
    • Suitable for various QSR concepts, including fast food restaurants and drive‑through coffee shops.

    Overview

    Former Restaurant on Kings Highway

    Offered for sale is a 2,741 square foot former Captain D’s Restaurant, situated on 0.68 acres with 43 parking spaces. The property is located at 1204 S. Kings Highway, in close proximity to the Coastal Grande Mall, The Market Common, Myrtle Beach National Airport, 2nd Avenue Pier, Myrtle Beach State Park, and the attractions at The Boardwalk on Ocean Boulevard. The location is suitable for a new QSR fast food restaurant or drive-through coffee shop. The building is one mile from Highway 501 and the intersection of Kings Highway, and 1,000 feet from the Atlantic Ocean. It features a walk-in cooler and walk-in freezer, along with three hoods measuring 48”, 60”, and 72”. The site includes two curb cuts from South King Highway, road signage, and a drive-through. Average daily traffic is 21,700 per SCDOT (2024). The zoning is HC.
    Property Profile Insight Report Location Intelligence

    Current Use by Public Records

    Captain D's Restaurant

    Suggested Use

    Restaurant Building Supply Dental Office Law Firm Spa & Massage Center Real Estate Agency Big Box & Wholesale Store Auto Repair Shop Hair Salon Pharmacy

    Zoning and permitted uses should be independently verified with local authorities.

    Location Insight

    • Map
    • Local Demand
    City
    Myrtle Beach
    County
    Horry
    State
    South Carolina
    Longitude
    -78.878996
    Latitude
    33.6962132

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    FAQs

    What type of property is this?
    Drive through restaurant - 2,741 SF former restaurant on 0.68 acres for sale.
    Where is this drive through restaurant located?
    The property is located at 1204 S Kings Highway Myrtle Beach, SC.
    What is the asking price?
    The asking price for this property is $1,200,000.
    What are key features of this property?
    This property features: High‑traffic location with 21,700 average daily traffic (SCDOT 2024) and proximity to major attractions.; Existing restaurant infrastructure including walk‑in cooler, walk‑in freezer, and three hoods (48", 60", and 72").; Large 0.68‑acre lot with **43 parking spaces** and two curb cuts.
    (843) 449-9444
    We can help!
    Listing Contact
    Rob Murphy
    Learn More
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    Realmo Value Estimations

    Realmo estimates a property’s market value using a proprietary methodology that incorporates public data and user-submitted information. This cumulative value is generated by integrating a variety of conventional and innovative methods. 

    Disclaimer

    These figures are not official appraisals and should not be used as a substitute for a valuation performed by a licensed appraiser.
    Actual market value may differ due to factors not captured in the data. Estimates are offered for informational purposes only, and users should conduct independent research before making financial or investment decisions.
    By using this feature, you acknowledge that Realmo is not responsible for actions taken based on these estimates.

    AI approach

    Realmo AI Method estimates property value using machine learning models trained on millions of comparable listings, transactions, and market signals. It analyzes property features, location intelligence data, and current market dynamics to predict the most probable market value in real time.

    Realmo CapRate Calculation

    Realmo calculates the Capitalization Rate (Cap Rate) to help estimate a property's potential return on investment. The Cap Rate is a fundamental metric in commercial real estate that measures the relationship between a property's net operating income and its market value.

    How We Calculate Cap Rate

    Cap Rate Formula:
    Cap Rate (%) = (Net Operating Income / Property Value) × 100

    Net Operating Income (NOI) Formula:
    NOI = Area × Lease Rate × (1 - Vacancy Rate) × (1 - Operating Expense Ratio)

    Components

    Net Operating Income (NOI) represents the annual income a property generates after operating expenses:

    • Area: Building square footage from property records
    • Lease Rate: Annual $/sqft based on market data for the property type and geographic location
    • Vacancy Rate: Percentage of unoccupied space based on market data for the property type and location
    • Operating Expense Ratio: Operating costs as a percentage of income, varies by property type

    Property Value is derived from:

    • Recent sale price (if available)
    • Statistical models using comparable sales
    • AI-powered valuation estimates

    Example Calculation

    For a 100,000 sqft Office Building:

    • Lease Rate: $25.00/sqft/year (market data for Office in this area)
    • Vacancy Rate: 8% (market data for Office in this area)
    • Operating Expense Ratio: 35% (typical for Office properties)
    • Property Value: $15,000,000

    Step 1: Calculate NOI

    NOI = 100,000 × $25.00 × (1 - 0.08) × (1 - 0.35)
    NOI = 100,000 × $25.00 × 0.92 × 0.65
    NOI = $1,495,000/year

    Step 2: Calculate Cap Rate

    Cap Rate = ($1,495,000 / $15,000,000) × 100
    Cap Rate = 9.97%

    Property Type Considerations

    Net Operating Income calculations vary by property type due to different operating expense ratios:

    • Office: Higher expenses (30-40%) for HVAC, utilities, maintenance
    • Retail: Moderate expenses (25-35%) for common area maintenance
    • Industrial/Warehouse: Lower expenses (15-25%) for minimal tenant services
    • Multifamily: Moderate expenses (35-45%) including property management
    • Self-Storage: Lower expenses (25-35%) due to minimal maintenance

    Market lease rates and vacancy rates are specific to each property type and geographic location, reflecting local market conditions.

    Disclaimer

    These calculations are estimates for informational purposes only and should not be used as a substitute for professional financial analysis or appraisal.

    • Cap Rate calculations depend on market data that may change over time
    • Actual operating expenses, lease rates, and vacancy rates may differ from market averages
    • Individual property conditions, lease terms, and tenant quality significantly impact actual NOI
    • Property value estimates are approximations and not official appraisals
    • Cap rates vary widely by market, property condition, and investment risk profile

    Professional Guidance Recommended: Before making any investment or financial decisions, consult with licensed appraisers, commercial real estate brokers, and financial advisors who can evaluate your specific property and circumstances.
    By using this feature, you acknowledge that Realmo is not responsible for investment decisions or actions taken based on these estimates.

    Cap approach

    Capitalization Method calculates value based on estimated net operating income (NOI) and applying a market-based capitalization rate (cap rate), we estimate what a typical investor might be willing to pay for it.

    Comparable approach

    Comparable estimate is based on recent sales of similar nearby properties, adjusted for factors like size, condition, and location.

    Relative

    Relative property class coefficient uses factors that account for typical price differences between various asset types (e.g., retail vs. industrial) to provide a more accurate market-aligned estimate.

    Geo

    Comparable Sales Method, enhanced by Geo coefficients — location-based adjustment factors that reflect differences in price levels across neighborhoods, cities, or regions ensuring a more accurate, market-sensitive valuation.

    Stat Estimate

    This method estimates value based on actual market adjusted recent (~5 years) sales of comparable properties around by location and property type.

    • Ranges - area data calculated by industry standard IQR Outlier Removal Method
    • Range-from: 75% of all similar sales ($/sqft) are above this value
    • Range-to: 75% of all similar sales ($/sqft) are below this value
    AI Estimate

    This method estimates value based on AI market estimation of comparable properties around by location and property type.

    • Ranges - area data calculated by industry standard IQR Outlier Removal Method
    • Range-from: 75% of all estimations ($/sqft) are above this value
    • Range-to: 75% of all estimations ($/sqft) are below this value
    Alternative use

    Estimate considers the property’s potential value if used for a different purpose-based on zoning, demand, and market feasibility.

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