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Property profile & analytics
OFF-MARKET
Estimated value
$7,690,000
Motels
990 Morro Ave Morro Bay, CA 93442-2138
Entity Owned
1-yr Hold
Absentee Owner
~
Est. High Equity
Property ID
US09-0985946
Property profile
Verified
Property type
Motels
Use group
MOTEL
Year built
1986
Construction
WOOD
Total area
26,037 SF
Lot
0.5 ac (21,780 SF)
Zoning code
VCS
APN
066-055-026
UPID
US09-0985946
Cap rate & NOI
Priority signal for investors
Implied cap rate, NOI & suggested price
Cap rate vs submarket · NOI estimate · 3 price anchors
Implied cap rate, NOI & suggested price
Cap vs submarket · NOI estimate · 3 price anchors
Current use
Occupant on record · Public records
-
La Serena Inn Hotel & Motel
Value estimations
Realmo proprietary · 4 methods
AI Approach
AI
$7.86M
CAP Approach
CAP
by Request
Comparable Approach
Comparable
$7.57M
Blend (final)
Blend
$7.69M
Owner & transaction history
Serena Hospitality LLC · 1 yrs held
Serena Hospitality LLC
since 2025
Last sale
$7.5M
7 recorded transactions
Zoning & alternative use
VCS · Morro Bay, CA
Cap rate
Implied · in-place · derived from last sale + estimated NOI
Implied Cap rate
#1
Implied · in-place · NOI ÷ last sale
In-place · derived from last sale + estimated NOI
Cap rate, NOI & submarket benchmark
Implied cap rate vs Morro Bay submarket · NOI estimate · Typical band, median & reading
Implied cap rate, NOI & submarket benchmark
Cap vs Morro Bay submarket · NOI estimate · typical band, median & reading
Refine your cap rate
8-question underwriting flow
1.
Property current status — Going-In vs Stabilized
2.
Price for denominator — asking / offer / market
3.
Leasing status & lease structure (NNN / Gross)
4.
Tenant risk profile & vacancy assumption
5.
Upload T12 / rent roll / OM (optional)
Refine in 60 seconds, get exact suggested price
T12 upload · Submarket benchmarks · Sensitivity grid
Suggested price · 3 cap rate anchors
Income approach @ 5% / 7% / 9% — aggressive / typical / conservative
Suggested price at 5% / 7% / 9% cap
Aggressive / typical / conservative · Implied $/SF per anchor · Sensitivity grid
Suggested price at 5% / 7% / 9% cap
Aggressive / typical / conservative · implied $/SF · sensitivity
Value
AI, CAP & Alternative Use estimations · Realmo proprietary blendValue Estimations
Based on Realmo’s proprietary methodology
AI Approach
Method
Estimation
Statistic approach
$8,010,000
ML approach
$7,855,000
CAP Approach
CAP Return
Estimation
6%
by Request
6.5%
by Request
7%
by Request
Alternative Use
Use
Estimation
AUTO REPAIR, GARAGE
$11,900,000
Change: -17% · Conversion: Difficult
Blend value · Realmo final
$7.69M
Range $6.92M – $8.46M · ±10% · vs last sale $7.50M (Apr 8 2025)
Last sale anchor
$7.50M
Apr 8 2025
Realmo estimate · informational only.
These numbers are calculated by our models from public records and may not reflect actual market value.
Not an appraisal.
Verify with a licensed appraiser before transacting. Realmo accepts no liability for divergence from real-world outcomes.
View the full estimation — every method, every assumption
Confidence drivers & risk notes · Custom comparable set · Free for first 3 / day
Full estimation methodology
Every method · every assumption · confidence drivers
Price per SF
Sale + rent benchmarks
Subject property
$295 / SF
Submarket sale & rent benchmarks
Median sale $/SF · Asking & closed rent · Submarket vacancy
Submarket sale & rent benchmarks
Median sale $/SF · asking & closed rent · submarket vacancy
Property tax & assessments
Tax year 2024Property tax & assessments
Tax year 2024
Tax billed
$66,700
Tax year 2024
Assessed value
$6,035,382
Assessed 2024
Previous assessed
$6,035,382
+0.0% YoY
Effective rate
1.11%
On assessed value
Assessed land
$2,433,848
Assessed improvement
$3,601,534
Applied tax rate
6.0000
Comparables
6 recent transactions · within 1.5 miComparable in this city
6 recent transactions
Comparable in this City
Similar Nearby for Sale
Similar Nearby for Lease
Recent comparable sales
Sale price & price/SF · Sale date & distance · Adjustments & confidence
Recent comparable sales
Sale price & $/SF · sale date & distance · adjustments
Property description
Physical attributes from public recordsBuilding & lot
Public records
Property type
Motels
Use group
MOTEL
Status
Off-Market
Year built
1986
Construction
WOOD
Heating
NONE
Total area
26,037 SF
Lot
0.5 ac (21,780 SF)
Zoning code
VCS
APN
066-055-026
UPID
US09-0985946
Jurisdiction
SAN LUIS OBISPO
Zoning & alternative use
VCS · Morro Bay, CAZoning VCS · permitted uses
VCS · Morro Bay, CA
Permitted & conditional uses
Allowed uses · Special-permit conditions · Prohibited uses
Permitted & conditional uses
Allowed · special-permit conditions · prohibited
Source
code of ordinances
Alternative use value scenarios
Repositioning upside vs current use
AUTO REPAIR, GARAGE
Est. value
$11.9M
AUTO REPAIR, GARAGE
Alternative use deep dive — conversion cost, permits, timeline
Conversion cost estimate · Permit path & risks · Stabilized NOI per option
Alternative use deep dive
Conversion cost · permit path · stabilized NOI per option
Building & site characteristics
From public records
Year built
1986
Construction
WOOD
Heating
NONE
Lot
0.5 ac
Current owner
From public records · entity-resolved
Serena Hospitality LLC
Entity
Mailing address
347 SPRECKELS DR, APTOS, CA 95003-3923
Mailing matches property
Different — outreach signal
Owner-occupied
No
Ownership since
2025
Owner contacts — direct phone, email, and related entities
Decision-maker phone · Verified email · Related entities & filings
Owner contacts
Email · phone · related entities
Sales History
21 recorded events · public records
Date
Price
Buyer
Seller
Deed Type
Mortgage
Apr 8, 2025
$7,500,000
Serena Hospitality LLC
Morro Rock LLC
Grant Deed
$3,750,000 · Bank Of The Sierra
Apr 8, 2025
—
Serena Hospitality LLC
—
Deed
related
$2,458,000 · The Mortgage Capital Development Corp
Jun 10, 2024
—
Morro Rock LLC
—
Deed
related
$1,300,000 · Santa Cruz Community Cu
Apr 4, 2019
—
Morro Rock LLC
Allen S D & A F/tr
Quit Claim Deed
—
Dec 12, 2017
—
Steven D Allen
Bartfield Family Trust
Quit Claim Deed
—
Jun 13, 2017
—
Lou Bartfield
—
Deed
related
$1,650,000 · Wells Fargo Bank NA
Dec 23, 2016
—
Steven D Allen
Bartfield Family Trust
Quit Claim Deed
—
Nov 14, 2016
—
Bartfield Family Trust
Bartfield Family Trust
Quit Claim Deed
related
—
Jul 17, 2015
$236,000
Bartfield Family Trust
Von Sosten A & S Fam Trust
Grant Deed
—
Jul 17, 2015
—
Bartfield Family Trust
Bartfield Family Trust
Quit Claim Deed
—
Apr 23, 2007
—
David Nowak
Bartfield Family Trust
Grant Deed
—
Jun 20, 2006
—
Vonsosten Alan & Sandra Trust
Bartfield Family Trust
Grant Deed
—
Jul 28, 2005
—
Vonsosten Alan & Sandra Trust
Bartfield Family Trust
Grant Deed
—
Jan 26, 2005
—
Bartfield Family Trust
Bartfield,louis & Isabel W
Quit Claim Deed
related
—
Jul 7, 2004
—
Von Sosten,tr
Bartfield,louis & Isabel
Grant Deed
related
—
Jul 23, 2003
—
Sosten,tr
Bartfield,louis & Isabel
Grant Deed
related
—
Dec 1, 2000
$2,925,000
Louis Bartfield
Jess & Sons Cotton Gp
Grant Deed
$2,225,000 · La Serena Inn
—
—
Smith Jess
—
Deed Of Trust
related
$1,517,386 · Wells Fargo Bank
—
—
Louis Bartfield
—
Deed Of Trust
related
$1,732,500 · Wells Fargo Bank
—
—
Smith Cotton Jess
—
Deed Of Trust
related
$1,445,109 · Wells Fargo Bank
—
—
Bartfield Family Trust
—
Loan Modification
related
—
Coming soon
Costs & Benchmarks
Operating expenses, capex projections, utility benchmarks, and submarket comparables — all in one view.
Coming soon
Risks
Flood, climate, environmental, title, and tenant-concentration risk — surfaced with mitigations and source citations.
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