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Property profile & analytics
OFF-MARKET Estimated value $3,105,000
Motels

909 66th St Lubbock, TX 79412-4101

45,144 SF 2.99 ac lot Built 1979
Entity Owned 4-yr Hold Absentee Owner ~ Est. High Equity
Property ID
US82-2961429
Property summary
AI-generated overview

This exceptional investment opportunity presents a dual-branded hotel in Lubbock, Texas, boasting 171 keys – 122 Motel 6 and 49 Studio 6 units. Strategically located at the intersection of I-27, SE Loop 29, and Hwy 84, this property enjoys unparalleled access to major transportation arteries. Its proximity to Lubbock Airport (10 miles), Silent Wings Museum (10 miles), and Texas Tech University (5 miles) – the sixth largest university in Texas – ensures consistent occupancy. The 68,674 square foot property sits on a 2.99-acre lot and features two stories, built in 1979, with F1 zoning. The asking price is $4,950,000, translating to $72.08 per square foot and $28,947 per key. The Studio 6 brand, launched in January 2024, is a significant revenue generator, adding to the already strong performance of the Motel 6 units. The 2023 room revenue was $1,496,141, offering a compelling 3.3x multiplier on the asking price. Lubbock, the 10th largest city in Texas with a population of 266,873, serves as a thriving economic, educational, and healthcare hub for the surrounding region, further solidifying this property's investment potential. This property offers significant upside for a new owner, capitalizing on Lubbock's robust growth and the dual-brand appeal.

Property profile
Verified
Property type Motels
Use group MOTEL
Year built 1979
Total area 45,144 SF
Lot 2.99 ac (130,218 SF)
Zoning code 38
APN R45716
UPID US82-2961429
Cap rate & NOI
Priority signal for investors
Implied cap rate, NOI & suggested price
Cap rate vs submarket · NOI estimate · 3 price anchors
Implied cap rate, NOI & suggested price
Cap vs submarket · NOI estimate · 3 price anchors
Current use
Occupant on record · Public records
  • Motel 6 Lubbock, TX Hotel & Motel
  • Studio 6 Lubbock, TX Hotel & Motel Vacation Rental
Value estimations
Realmo proprietary · 4 methods
AI Approach AI
by Request
CAP Approach CAP
by Request
Comparable Approach Comparable
by Request
Blend (final) Blend
$3.11M
Owner & transaction history
Gp Hospitality Group LLC · 4 yrs held
Gp Hospitality Group LLC
since 2022
7 recorded transactions
2025
Price N/A
2022
Price N/A
2019
Price N/A
2017
Price N/A
2017
Price N/A
2012
Price N/A
1969
Price N/A
Zoning & alternative use
38 · Lubbock, TX
Permitted uses
Permitted uses
Allowed · conditional · prohibited
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