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    909 66th St Lubbock, TX 79412-4101
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    Property profile & analytics

    909 66th St, Lubbock, TX 79412-4101

    View on Map
    • Motels
    • 45,144 SF
    • 2.99 lot acres
    Off-Market
    Last Sale Jul 14, 2022
    Property ID
    US82-2961429
    The Realmo ID is a unique identifier assigned to every property, incorporating country codes and precise geo-coordinates for 300x300-foot land blocks. It enables standardized data collection and seamless integration of disparate sources such as ownership, tax, title data and physical specifications. By aggregating current and historical records, the Realmo ID powers advanced analytics and delivers deep, verifiable insights for real estate professionals.
    Value Estimations
    $3,105,000
    Show details
    Cap Rate Potential
    Location Intelligence

    Current Use by Public Records

    • Motel 6 Lubbock, TX / Hotel & Motel
    • Studio 6 Lubbock, TX / Hotel & Motel / Vacation Rental

    Property Details for 909 66th St

    Year built
    1979
    Lot size
    2.99 lot acres
    Zone code
    38
    Property type
    Motels
    APN
    R45716
    APU
    R45716

    Sales History

    Date Price Buyer Seller Deed Type Mortgage
    May 6, 2025 — Gp Hospitality Group LLC — Deed · related $1.1M · First National Bank
    Jul 14, 2022 — Gp Hospitality Group LLC Lubbock Hotel LLC Special Warranty Deed $2.9M · First National Bank
    Nov 6, 2019 — Lubbock Hotel LLC G6 Hospitality Property LLC Special Warranty Deed $2M · Commonwealth Business Bank
    Sep 14, 2017 — G6 Hospitality Property LLC — Loan Modification · related $2,075M · Jp Morgan Chase Bk
    Aug 4, 2017 — G6 Hospitality Property LLC — Grant Deed · related $165.3M · Deutsche Bk Ag/ny Branch
    Oct 31, 2012 — G6 Hospitality Property LLC Texas S9 LLC Special Warranty Deed $1.1M · Jpmorgan Chase Bank NA
    — — G6 Hospitality Property LLC — Deed Of Trust · related $1,800M · Jp Morgan Chase Bk

    Description

    This exceptional investment opportunity presents a dual-branded hotel in Lubbock, Texas, boasting 171 keys – 122 Motel 6 and 49 Studio 6 units. Strategically located at the intersection of I-27, SE Loop 29, and Hwy 84, this property enjoys unparalleled access to major transportation arteries. Its proximity to Lubbock Airport (10 miles), Silent Wings Museum (10 miles), and Texas Tech University (5 miles) – the sixth largest university in Texas – ensures consistent occupancy. The 68,674 square foot property sits on a 2.99-acre lot and features two stories, built in 1979, with F1 zoning. The asking price is $4,950,000, translating to $72.08 per square foot and $28,947 per key. The Studio 6 brand, launched in January 2024, is a significant revenue generator, adding to the already strong performance of the Motel 6 units. The 2023 room revenue was $1,496,141, offering a compelling 3.3x multiplier on the asking price. Lubbock, the 10th largest city in Texas with a population of 266,873, serves as a thriving economic, educational, and healthcare hub for the surrounding region, further solidifying this property's investment potential. This property offers significant upside for a new owner, capitalizing on Lubbock's robust growth and the dual-brand appeal.

    Value Estimations

    based on Realmo’s proprietary methodology

    • Alternative Use

      Use
      Estimation
      RESTAURANT
      $4,855,000
      COMMERCIAL (GENERAL)
      $4,525,000
      AUTO REPAIR, GARAGE
      $3,970,000
      OFFICE BUILDING
      $3,235,000
      RETAIL STORES
      $2,875,000
      WAREHOUSE, STORAGE
      $2,275,000

    Get a detailed, property-specific estimation — fast and free

    Location Insight

    • Map
    • Local Demand
    City
    Lubbock
    County
    Lubbock
    State
    Texas
    Longitude
    -101.846
    Latitude
    33.5338
    CBSA code
    31180
    CBSA name
    LUBBOCK, TX METROPOLITAN STATISTICAL AREA

    Property Tax & Assessments

    Tax date
    Tax Amount
    Assessed Land Value
    Assessed Improvement Value
    Total Assessed Value
    Applied Tax Rate
    Land Market Value
    Improvement Market Value
    Total Market Value
    2023
    $88,048
    $260,436
    $4,339,564
    $4,600,000
    -
    $260,436
    $4,339,564
    $4,600,000

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    909 66th St
    Lubbock, TX 79412-4101
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    Realmo Value Estimations

    Realmo estimates a property’s market value using a proprietary methodology that incorporates public data and user-submitted information. This cumulative value is generated by integrating a variety of conventional and innovative methods. 

    Disclaimer

    These figures are not official appraisals and should not be used as a substitute for a valuation performed by a licensed appraiser.
    Actual market value may differ due to factors not captured in the data. Estimates are offered for informational purposes only, and users should conduct independent research before making financial or investment decisions.
    By using this feature, you acknowledge that Realmo is not responsible for actions taken based on these estimates.

    AI approach

    Realmo AI Method estimates property value using machine learning models trained on millions of comparable listings, transactions, and market signals. It analyzes property features, location intelligence data, and current market dynamics to predict the most probable market value in real time.

    Realmo CapRate Calculation

    Realmo calculates the Capitalization Rate (Cap Rate) to help estimate a property's potential return on investment. The Cap Rate is a fundamental metric in commercial real estate that measures the relationship between a property's net operating income and its market value.

    How We Calculate Cap Rate

    Cap Rate Formula:
    Cap Rate (%) = (Net Operating Income / Property Value) × 100

    Net Operating Income (NOI) Formula:
    NOI = Area × Lease Rate × (1 - Vacancy Rate) × (1 - Operating Expense Ratio)

    Components

    Net Operating Income (NOI) represents the annual income a property generates after operating expenses:

    • Area: Building square footage from property records
    • Lease Rate: Annual $/sqft based on market data for the property type and geographic location
    • Vacancy Rate: Percentage of unoccupied space based on market data for the property type and location
    • Operating Expense Ratio: Operating costs as a percentage of income, varies by property type

    Property Value is derived from:

    • Recent sale price (if available)
    • Statistical models using comparable sales
    • AI-powered valuation estimates

    Example Calculation

    For a 100,000 sqft Office Building:

    • Lease Rate: $25.00/sqft/year (market data for Office in this area)
    • Vacancy Rate: 8% (market data for Office in this area)
    • Operating Expense Ratio: 35% (typical for Office properties)
    • Property Value: $15,000,000

    Step 1: Calculate NOI

    NOI = 100,000 × $25.00 × (1 - 0.08) × (1 - 0.35)
    NOI = 100,000 × $25.00 × 0.92 × 0.65
    NOI = $1,495,000/year

    Step 2: Calculate Cap Rate

    Cap Rate = ($1,495,000 / $15,000,000) × 100
    Cap Rate = 9.97%

    Property Type Considerations

    Net Operating Income calculations vary by property type due to different operating expense ratios:

    • Office: Higher expenses (30-40%) for HVAC, utilities, maintenance
    • Retail: Moderate expenses (25-35%) for common area maintenance
    • Industrial/Warehouse: Lower expenses (15-25%) for minimal tenant services
    • Multifamily: Moderate expenses (35-45%) including property management
    • Self-Storage: Lower expenses (25-35%) due to minimal maintenance

    Market lease rates and vacancy rates are specific to each property type and geographic location, reflecting local market conditions.

    Disclaimer

    These calculations are estimates for informational purposes only and should not be used as a substitute for professional financial analysis or appraisal.

    • Cap Rate calculations depend on market data that may change over time
    • Actual operating expenses, lease rates, and vacancy rates may differ from market averages
    • Individual property conditions, lease terms, and tenant quality significantly impact actual NOI
    • Property value estimates are approximations and not official appraisals
    • Cap rates vary widely by market, property condition, and investment risk profile

    Professional Guidance Recommended: Before making any investment or financial decisions, consult with licensed appraisers, commercial real estate brokers, and financial advisors who can evaluate your specific property and circumstances.
    By using this feature, you acknowledge that Realmo is not responsible for investment decisions or actions taken based on these estimates.

    Cap approach

    Capitalization Method calculates value based on estimated net operating income (NOI) and applying a market-based capitalization rate (cap rate), we estimate what a typical investor might be willing to pay for it.

    Comparable approach

    Comparable estimate is based on recent sales of similar nearby properties, adjusted for factors like size, condition, and location.

    Relative

    Relative property class coefficient uses factors that account for typical price differences between various asset types (e.g., retail vs. industrial) to provide a more accurate market-aligned estimate.

    Geo

    Comparable Sales Method, enhanced by Geo coefficients — location-based adjustment factors that reflect differences in price levels across neighborhoods, cities, or regions ensuring a more accurate, market-sensitive valuation.

    Stat Estimate

    This method estimates value based on actual market adjusted recent (~5 years) sales of comparable properties around by location and property type.

    • Ranges - area data calculated by industry standard IQR Outlier Removal Method
    • Range-from: 75% of all similar sales ($/sqft) are above this value
    • Range-to: 75% of all similar sales ($/sqft) are below this value
    AI Estimate

    This method estimates value based on AI market estimation of comparable properties around by location and property type.

    • Ranges - area data calculated by industry standard IQR Outlier Removal Method
    • Range-from: 75% of all estimations ($/sqft) are above this value
    • Range-to: 75% of all estimations ($/sqft) are below this value
    Alternative use

    Estimate considers the property’s potential value if used for a different purpose-based on zoning, demand, and market feasibility.

    More about this property
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