909 66th St Lubbock, TX 79412-4101
This exceptional investment opportunity presents a dual-branded hotel in Lubbock, Texas, boasting 171 keys – 122 Motel 6 and 49 Studio 6 units. Strategically located at the intersection of I-27, SE Loop 29, and Hwy 84, this property enjoys unparalleled access to major transportation arteries. Its proximity to Lubbock Airport (10 miles), Silent Wings Museum (10 miles), and Texas Tech University (5 miles) – the sixth largest university in Texas – ensures consistent occupancy. The 68,674 square foot property sits on a 2.99-acre lot and features two stories, built in 1979, with F1 zoning. The asking price is $4,950,000, translating to $72.08 per square foot and $28,947 per key. The Studio 6 brand, launched in January 2024, is a significant revenue generator, adding to the already strong performance of the Motel 6 units. The 2023 room revenue was $1,496,141, offering a compelling 3.3x multiplier on the asking price. Lubbock, the 10th largest city in Texas with a population of 266,873, serves as a thriving economic, educational, and healthcare hub for the surrounding region, further solidifying this property's investment potential. This property offers significant upside for a new owner, capitalizing on Lubbock's robust growth and the dual-brand appeal.
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Motel 6 Lubbock, TX Hotel & Motel
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Studio 6 Lubbock, TX Hotel & Motel Vacation Rental
Cap rate
Implied · in-place · derived from last sale + estimated NOIValue
AI, CAP & Alternative Use estimations · Realmo proprietary blendProperty tax & assessments
Tax year 2023Comparables
6 recent transactions · within 1.5 miComparable in this City
Similar Nearby for Sale
Similar Nearby for Lease
Property description
Physical attributes from public recordsZoning & alternative use
38 · Lubbock, TXLubbock. Always verify with local authorities before improvements.
Costs & Benchmarks
Operating expenses, capex projections, utility benchmarks, and submarket comparables — all in one view.
Risks
Flood, climate, environmental, title, and tenant-concentration risk — surfaced with mitigations and source citations.