The property is a 27-room hotel that has undergone remodeling. It includes dedicated manager’s quarters and a full kitchen configured for commercial use. The guest accommodations consist of 15 rooms with views toward the ocean and Morro Rock. The hotel is located at 780 Market Ave in Morro Bay, California, along Highway 1, near the Morro Bay Embarcadero, restaurants, locally owned shops, Morro Rock, Montana de Oro State Park, Cal Poly San Luis Obispo, Hearst Castle, and within the broader Paso Robles and Edna Valley wine regions.

Ownership intelligence

Who controls the opportunity?

Owner of record from public deeds, plus portfolio, hold profile and investor signals where the data supports them. Included with a plan.

Owner contacts

Can we reach the decision maker?

Skip-traced phones and e-mails of the owner. Included with a plan.

Debts

What is owed, to whom, and when it comes due

Recorded lenders, amounts and estimated maturities of the owner's loan book — included with a plan.

Property tax · 2024

What does the county charge?

$58k

Tax billed · 2024

Assessed value$5.24M

Assessed land$3.41M

Assessed improvement$1.83M

Effective rate1.11%

Value estimate

· Nov 2026

$915k

$824k – $1.01M

CAP approach$915k

Realmo valuation models over county records.

Recently sold

What actually traded nearby?

$549/SF

County average, outlier-cleaned · 64 recorded sales of this use type

Observed band · Q1–Q3$274 – $829

Cap rate analysis

How does the asset earn?

No income signal is modeled for this parcel yet — the Cap Rates tab runs the workflow.

Zoning insight

What can be built here?

JurisdictionSAN LUIS OBISPO

Location intelligence

Which uses thrive at this corner?

Best fit: Dental Office

Demand heat for this use is drawn on the map · LocInt grid

Demand index

Dental Office10.5

HVAC Service9.7

Tailor Shop9.3

780 Market Ave Morro Bay, CA 93442-2122

County assessor Recorded deeds · 4 transfers Qualifying comp sales · not on file Zoning catalog

Every figure names its source: public record, benchmark, or modeled. Coverage varies by property — thin data is stated as missing, never invented.

Comparables

6 recorded sales · 6 properties nearby

Address Sale price Sold Size

250 Pacific, Morro Bay, CA 93442-2261 $6,500,000 Jan 2025 10,296 SF

225 Bch, Morro Bay, CA 93442-2001 $5,900,000 Nov 2022 8,439 SF

1148 Frnt, Morro Bay, CA 93442-2050 $3,500,000 May 2022 4,064 SF

220 Bch, Morro Bay, CA 93442-2002 $4,900,000 Apr 2022 9,418 SF

280 Atascadero, Morro Bay, CA 93442 $5,500,000 Mar 2022 9,304 SF

845 Morro, Morro Bay, CA 93442-2135 $1,200,000 Mar 2020 9,160 SF

Sale prices and dates as our records hold them, one row per building. A deed can cover more of a building than the size shown, so read the price against the size rather than dividing one by the other.

Comparable nearby

Value Estimation
$825,000

5,661 SF

1050 Morro Ave

MOTEL

1050 Morro Ave, Morro Bay, CA 93442-2018

View Details
Value Estimation
$770,000

5,546 SF

640 Main St

MOTEL

640 Main St, Morro Bay, CA 93442-2222

View Details
Value Estimation
$735,000

8,280 SF

1098 Main St

MOTEL

1098 Main St, Morro Bay, CA 93442-2004

View Details
Value Estimation
$700,000

5,124 SF

670 Main St

MOTEL

670 Main St, Morro Bay, CA 93442-2222

View Details
Value Estimation
$5,010,000

9,304 SF

280 Atascadero Rd

MOTEL

280 Atascadero Rd, Morro Bay, CA 93442

View Details
Value Estimation
$3,755,000

9,418 SF

220 Bch St

MOTEL

220 Bch St, Morro Bay, CA 93442-2002

View Details

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780 Market Ave Morro Bay, CA 93442

Property summary